The need to try before you buy is particularly important when developing ideas for an exhibition stand. There is no point spending enormous amounts of money on a booth if the thing just won
Nine years as Marketing Manager for the embedded division at Inova Computers, also in Kaufbeuren, Germany. Here I covered all aspects of Marketing Communication, programming of the corporate website (php, Java & MySQL), all product literature, press articles, cover stories, editorials and artwork, corporate stationery, presentation slides and all product marketing co-ordination within the global sales structure. In addition, I was responsible for product management including pricing, lifecycle analysis, market research, product awareness – which included sales training, and market penetration. Finally, I also compiled quotations for global sales partners, managed key accounts and co-ordinated market requirements with engineering. Now, as a freelance professional I concentrate on php-based bi-lingual (responsive) website design, brochure and datasheet design and maintenance, (photorealistic) 3D visualization, exhibition planning and attendance, press co-ordination etc.