Often, a product needs to be presented in the press, for example, or on data sheets before it is completed - or even to get market recognition - or as a tool in marketing departments to test the water before investing in a product's development. To achieve this, 3D imagery is taken from CAD drawings or modelled directly in the 3D software GUI and have materials and lighting applied to provide photo realism. The collection of images presented in this gallery have all had their materials and lighting stripped off to protect the copyright on the finished images. All these images have appeared in websites, technical journals, data sheets or brochures/flyers.
Nine years as Marketing Manager for the embedded division at Inova Computers, also in Kaufbeuren, Germany. Here I covered all aspects of Marketing Communication, programming of the corporate website (php, Java & MySQL), all product literature, press articles, cover stories, editorials and artwork, corporate stationery, presentation slides and all product marketing co-ordination within the global sales structure. In addition, I was responsible for product management including pricing, lifecycle analysis, market research, product awareness – which included sales training, and market penetration. Finally, I also compiled quotations for global sales partners, managed key accounts and co-ordinated market requirements with engineering. Now, as a freelance professional I concentrate on php-based bi-lingual (responsive) website design, brochure and datasheet design and maintenance, (photorealistic) 3D visualization, exhibition planning and attendance, press co-ordination etc.