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Management planning and strategymakale
International Business Administration-projectmakale
Project for Mahwish H.
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Project for Mahwish H.
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Business Management professional writing
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Masters of Business Administration (Executive)2011 - 2013 (2 years)
Bachelors of Business Administration (Hons)2006 - 2010 (4 years)
Effects of local Television dramas on consumer behavior of females
This research aimed to explore the effect of local Television dramas on consumer behavior of females. Survey was conducted using convenience sampling, with a sample size of 250 Pakistani females. Data was collected through questionnaire. Results showed that local Television dramas affect consumer behavior of females. There are four factors behind this effect i.e. product liking, influence of dramas on society, viewers trust and trendsetting.
Effects of Nepotism, Favoritism and Cronyism on Job Stress, Job Satisfaction, Adverse Word of Mouth
The purpose of this research was to explore the effect of nepotism, favoritism, and cronyism on job stress, job satisfaction, adverse word of mouth and intention to quit of employees working in the banking sector of Pakistan. Data was collected through a survey with 1000 participants. It was demonstrated that nepotism, favoritism, and cronyism have a negative impact on job satisfaction of employees.
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