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EXPLORE
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United States (10:58 AM)
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Joined on December 21, 2006
Throughout my career, I have worked on Google Tag Manager implementations for several major DTC brands, including [login to view URL], [login to view URL], [login to view URL], [login to view URL], and [login to view URL], as well as B2B properties and lead-gen landing pages. I'm experienced in debugging tagging issues, finding new opportunities for data capture to enhance reporting, and implementing AdTech (Google/Bing PPC, Floodlight, Facebook, Commission Junction, and many others). 8+ years experience in paid social/search and e-mail lead gen, CRM and data warehouse integrations, and in front-end web development.
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Experience
Tag Implementation Engineer
May, 2021 - Present
•
5 years, 1 month
RentPath
May, 2021 - Present
•
5 years, 1 month
At RentPath (a Redfin subsidiary), I conduct daily tagging audits and data integrity checks on ApartmentGuide.com, Rent.com, and Rentals.com ensuring that accurate data is fed to Google Analytics (UA + GA4 + Server side) and internal data warehouses.
May, 2021 - Present
•
5 years, 1 month
Digital Optimization Developer
Apr, 2017 - May, 2021
•
4 years, 1 month
TBC Corporation
Apr, 2017 - May, 2021
•
4 years, 1 month
At TBC, I managed the A/B testing and digital personalization program for NTB.com, TireKingdom.com, BigOTires.com and TireAmerica.com, using tools including Monetate, Oracle Maxymiser, and Google Optimize 360. This included overseeing the lifecycle of each test, including identifying insights from analytics data and business intelligence, developing tests, and reporting test outcomes and making recommendations to stakeholders. I also implemented martech and advanced behavior tracking in Google Tag Manager, and managed the technical implementation and maintenance of Google Analytics 360 & 4 across all of TBC's web properties.
Apr, 2017 - May, 2021
•
4 years, 1 month
Lead eCommerce Developer
Jul, 2013 - Apr, 2017
•
3 years, 8 months
IT'SUGAR
Jul, 2013 - Apr, 2017
•
3 years, 8 months
At IT'SUGAR, I was involved in growing the eCommerce presence during multiple site re-designs in Magento Enterprise, and earned the Magento Front End Developer and Magento Solution Specialist certifications. I also implemented Oracle Responsys and integrated eCommerce data with the company's ERP system.
Jul, 2013 - Apr, 2017
•
3 years, 8 months
Education
Florida Atlantic University
2010 - 2015
•
5 years
Master of Science
United States
2010 - 2015
•
5 years
Texas Christian University
2007 - 2010
•
3 years
BBA, Business Information Systems
United States
2007 - 2010
•
3 years
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