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@melindagorham
Member since January, 2005
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melindagorham

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_____________________________________________________ m e l i n d a l e i g h g o r h a m tele 541.610.5610 | fax 309.210.9389 p r o f e s s i o n a l • m+g creative || founder | lead designer || 02.00 - present || SF,CA Founded small full-service creative services agency specializing in cutting-edge on + offline media Generate significant client base through aggressive, low-cost online marketing efforts Lead designer + implementer on all projects utilizing a variety of tools + technologies Work closely with clients to derive project requirements, review concepts and provide creative direction Responsible for coordination of resources, managing project goals and project status reporting Author detailed documentation + design specifications for all projects to ensure maintainability Work in conjunction with printers to develop design standards, negotiate project costs + collect samples Developed design process to facilitate future creative efforts + simplify project management Proven track record of delivering projects on time, on budget + up to client expectations • homestead, inc || web + graphic design || 09.00 - 02.01 || SF,CA Supervised + participated in several critical design projects concurrently reporting to the Creative Director Worked closely with marketing + project management to create graphical specifications + develop visual concepts that meshed with the company's direction + brand personality Interacted directly with engineers to ensure visual concepts were implemented according to specification Devised and implemented several new processes to simplify content publication + change order management for Homestead's rapidly evolving web properties Designed specialized web templates for each employee to foster a tighter company community homestead, inc projects include... • homestead professional || web + graphic design | project management Assisted in creating brand personality, look + feel and concept for Homestead's new flagship product Designed site information architecture, navigation, original graphics + icons, page-templates and developed the site-wide color palette in coordination with the Creative Director Responsible for presenting concepts to product managers at every step of development Created detailed site standards covering page layout, typography, image sizing and placement, use + placement of promotional boxes + visual treatments for photography used on the site • homestead personal || web + graphic design | project management Project lead on re-design of Homestead Personal site, responsible for coordination of resources, managing project goals + requirements + project status reporting Created web design parameters, style guides + visual standards to reflect changes made during re-design Assisted in revamping the GUI for Homestead Site Builder, a web-based Java application that allows users to create web pages online without any knowledge of HTML Produced graphic material incorporating brand personality for use in advertising + promotion of products Designed new site information architecture, navigation system, page layout, color palette + iconography s k i l l s • general Project Management Art Direction + Creative Direction Layout | web + print Textual Content Creation Color Theory + Digital Color Knowledge Prototyping + Storyboarding Design Standard Documentation Requirements Capture + Analysis • graphic design Identity Design + Development Identity Packages Package Design Apparel Advertisements Catalogs Promotional Items Direct Mail Publications Educational Materials Invitations + Announcements • web | interactive | multimedia Web + User Interface Design + Implementation Information Architecture HTML + JavaScript Perl + CGI Script Integration Banner Ads + Online Promotions Power Point Presentations HTML Newsletters Iconography + Graphic Illustration Site + Design Standard Documentation Image Compression + Optimization Naming Conventions + File Storage Catalogs Site Maintenance + Education • art | design Paint + Illustration Model Making Photography Computer Illustration • advertising Print Ads + Print Production Marketing Literature Marketing + Branding Strategies Ad Concept Design + Development Creative Writing + Editing a p p l i c a t i o n s + p l a t f o r m s • applications Photoshop | Illustrator | Image Ready | Dream Weaver | Flash | Visio | Power Point | FTP | Audacity | MS Office | Acrobat • platforms PC ( Win 95 | 98 | NT | 2000 | XP ) + Mac e d u c a t i o n • academy of art university | san francisco, california Coursework included conceptual, architectural, graphic + web design Interior Architecture & Design | Graphic + Conceptual Design a f f i l i a t i o n s AIGA | american institute of graphic design, ADC | art director's club, GAG | graphic arts guild p o r t f o l i o Online portfolio + resume available at _____________________________________________________
$50 USD/sa
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