The Psyched Soul - Streetwear Collection
The Psyched Soul is a streetwear collection which is inspired by psychedelic themes, art and music. It is a young, preppy, casual and laid back look with a lot of focus on prints and colours to give psychedelic feel. The target market is women in the age group of 18 - mid 20's who are effortless dresses, love hanging out with friends outdoors, have a bold attitude and a carefree outlook. They love to experiment with colours and mix and match. The colour palette is vibrant with colours such as neon green, bright red, aqua blue, hot pink and black as a neutral colour. The fabric used are polyester knits, honey comb knit, stretch canvas and funky laces. The knits have a wide range of prints and textures to bring out the psychedelic effect.
Being from the beautiful country of India I seek inspiration from nature and wildlife. I have a keen eye for detail and love to play with colour, patterns and textures. My personal style is colourful, comfortable, elegant and trendy. My designs show my originality and my love for the field of fashion.