Partha S.

I like to think of myself as a 'Curator of Interesting Stories.' After all, its the stories that make experiences. Its the myth and magic of brand stories that make people want to buy products. Stories make average team want to rise to challenges and break new grounds. Stories, when narrated the right way help 'ideas' build into successful business. All my life, I have tried to find such stories, and create some along the way.I believe that consumers buy brands when they care. I also believe that brands with purpose and stories do better. To me, sales, marketing and business is about great stories that create brands Possessing a wealth of sales management experience in various geographies with companies like Castrol, ITC and Pfizer has given me insights and confidence to strategies, plan and execute business objectives in challenging environment Believe in challenging the status quo & have led change thru people, process & innovation.