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Community & Content ManagerMay 2016
Write search engine optimized content for the website. Review, edit and approve all content flowing to the website. Develop and manage online marketing campaigns for RG Designs, effectively driving brand awareness, engagement and traffic to social media pages. Planned social media postings through management software like Hootsuite and CrowdFire. Ensure placement in social content web sites such as Digg, StumbleUpon etc. Engaged in consistent interactions with fans.
Creative & Content ManagerJan 2015 - Apr 2016 (1 year)
Ensure placement in social content web sites such as Digg, StumbleUpon, Reddit etc. Planned social media postings through management software like Hootsuite and CrowdFire. Spearheaded ‘The Ornamentalist’, Radiant Bay’s blog, writing three weekly articles about fashion, and communicating to fashion enthusiasts via Reddit, HARO, Quora and various other forums. Proactively reached out to key social media influencers and bloggers to build community and online presence.
Temp Print DesignerJul 2014 - Aug 2014 (1 month)
Prepare presentation Boards for Buyers like Mood/Boards, Color Concept Boards and Print Boards. Worked on designs for season collections Created artwork and CAD presentations on Illustrator and Photoshop Communicated with various fabric, print, and trim vendors Developed and maintained an archive for all existing styles and style numbers Responsible for tracking and approving fabric samples, strike-offs and other development material.
Junior Fashion DesignerNov 2013 - Dec 2013 (1 month)
Communicated with various fabric, print, and trim vendors Managed garment production which involved: creating cutting tickets and purchase orders; communicating with sewing contractors, sample makers, and print vendors to clarify and negotiate turn around times Assisted the Head Designer with decision-making, for establishing budgets for new productions. Researched and designed new styles for various lines.
Sr. Fashion ResearcherFeb 2013 - Feb 2014 (1 year)
Developed and executed social media and SEO strategy for the new company website. Proactively reached out to key social media influencers and bloggers to build community and online presence. Develop and manage online marketing campaigns for Fascinating Diamonds, effectively driving brand awareness, engagement and traffic to social media pages. Collaborate with merchandisers to identify opportunities to drive sales. Researched and forecasted trends to assist management with buying decisions.