Pinyin Studio designs the Chinese seasonal brochures of international eyewear retailer LensCrafters. Both in the photo shoot and layout creation, focus was put on highlighting the glasses as part of a coherent, complete outfit. The design is built around a mirror impression, using autumn colors and symmetry in order to achieve an overall design that remains impacting and energetic while also elegant and fashionable. While many characters share the space, the poster still doesn't come across as cluttered or crammed.
Pinyin Studio is a graphic design company active within the fields of publishing, web design, advertising, visual identity creation and photography. While based in Beijing, we do not limit our scope to any particular continent. Employing art directors from ESAG Penninghen in Paris, the world's top school for graphic design, our job is to provide creative, world-class design to clients from all parts of the world. The concept of versatility is essential to our work: We are specialized in offering a French style of design adapted to the Chinese market and we also work with clients in Europe, providing high-class design at competitive pricing. Our cross-cultural ambitions are reflected by our name as "pinyin" refers to the system used to transcribe Chinese characters into roman letters. Being composed of an international team, Pinyin Studio is able to assist you in English and Chinese as well as French and Swedish.