Maria R.

Web Content and Marketing Communications US/Italy 2/2005 - 2011 [login to view URL] /[login to view URL] [login to view URL] / [login to view URL] § Develop/implement customized marketing communication plans/strategies for potential new business/new market developments i.e. foreign markets/new product brands etc. reinforcing corporate image/message § Write/Edit/Coordinate communication material/tools/text & translate in various languages/ assist in the elaboration of customer service support systems communication and manage marketing product launches/projects § Research/qualify/create /implement new website designs/concepts/content and structure back-end system requirements (CMS) to improve/expand web presence and increase online sales § SEO/analytics evaluate/implement strategies to improve website search engine results/clicks/etc and corporate visibility/Analyze & track key word and ad word programs § Elaborate website design elements to meet content objectives/develop customer incentive programs & packages/solidify customer service relations & website market position/objectives § Plan/organize events/trade shows & develop communication materials/tools to promote image/brand/message as well as customer relations § Define possible actions and individual/custom market development solutions. Marketing Communications Consultant 6/2000 - 12/2004 American Sales Box U.S.A./Canada § Develop/implement marketing/communication programs/tools in several languages in cooperation with international marketing teams to create custom products/brands/strategies for specific North American/ European markets § Operate/manage an international sales & marketing agency, generating and conducting business to business relations, promoting/launching/ marketing through new and established supplier/distributor/OEM/ wholesaler channels/networks across U.S. & Canada § Create /implement web content and manage company multi-language websites to improve/expand web presence and increase online sales § Analyze market evolution/trends and adapt/develop materials/tools/image to respond to current directions § Organize/attend and assist all international trade shows/events etc. Marketing Coordinator 6/1998 - 5/2000 Roma Moulding Inc Atlanta, Georgia USA § Develop/implement marketing communication plan, strategies, sales objectives and track results/ Create/promote product brand, company image/vision § Assist in product research and development with international Italian product development managers/Elaborate communication strategies to advertize/ market/promote new lines to key markets § Analyze/forecast/target potential new markets and increase market share/Research/develop/target new key/national accounts § Create /implement web content and manage dedicated product pages to promote web presence and increase online sales § Organize, merchandize and conduct international trade shows/Establish/train/oversee U.S. sales agent force/agencies.