sarahmughrabi adlı kullanıcının profil görüntüsü
@sarahmughrabi
United States bayrağı Alexandria, United States
5 Kasım 2014 den beri üye
1 Tavsiyeler

sarahmughrabi

Çevrimiçi Çevrimdışı
Bachelor's degree in Business Administration and Master's in Marketing. Experience in management consulting and online startup (e-commerce/subscription). Background in PPC, Facebook ads, email marketing, analytics, copywriting, and conversion rate optimization. Numerical problem-solver who enjoys analyzing data to drive recommendations, as well as devising creative campaigns and business model solutions.
$60 USD/hr
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Portfolios

Son Değerlendirmeler

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Tecrübe

Manager, Partnership Analytics

Jan 2019

- Measuring, analyzing, and presenting strategic partnership campaign results across social media and custom content channels to tell compelling success stories to National Geographic brand partners • Analyzing social media content strategy and analytics for best practices to drive optimization and future social media campaign design • Designing and analyzing customized Adobe Analytics dashboards for partner custom content including microsites, articles, and videos

Marketing & Analysis Manager

Sep 2016 - Dec 2018 (2 years)

- Measured, analyzed, reported on & optimized digital campaigns • Analyzed trends in sales and customer data to drive actionable insights and recommendations to inform marketing strategy • Drove email campaign creation, testing, measurement, and optimization • Oversaw and managed display and native digital marketing campaign with vendor • Developed and managed marketing plan for internal stakeholders • Directed the development of creative assets with designers using creative briefs

Digital Marketing Associate

Dec 2013 - Sep 2014 (9 months)

- Managed online marketing channels and campaigns for an e-commerce, subscription-based platform\n- Drove digital and social media strategy for the company in line with company strategy and marketing objectives\n- Undertook online advertising through Google Adwords and Facebook ads\n- Managed email marketing efforts through Mail Chimp\n- Set online targets for CPC, CPA, and cost per lead\n- Worked to increase conversion rate efficiency (CRO) of the company website in conjunction with the product manager and the technical team\n- Led SEO efforts with the support of digital agency\n- Undertook regular analysis of digital metrics and online behavior (mainly through Google Analytics)\n- Handled the briefing and project management process with the creative team\n- Handled online and offline marketing partnerships

Business Analyst

Dec 2009 - May 2011 (1 year)

•Researched best practices related to the identification and nurturing of talent and giftedness for an upcoming Kuwaiti center for talent and creativity. Conducted synergy analysis to identify partners.\n•Assisted with the development of a business plan for the establishment of a private school and center for special needs in Bahrain. Main responsibilities included undertaking macroeconomic, demographic, market, trends, gap, and project analyses.\n•Revamped HR processes for a major pipe coating company in Saudi Arabia including manpower planning, succession planning, recruitment, and training. Responsibilities included identifying process dependencies, mapping the to-be processes, researching and recommending benefits and allowances, and documenting HR policies and procedures. Also created change management and implementation assistance deliverables and timelines for the project.\n•Assisted with the development of several important proposals, presenting Deloitte scope, approach, tools, methodologies, resources, and qualifications.

Eğitim

Master in Marketing & Creativity

2013 - 2013 (1 month)

Bachelor of Business Administration

2005 - 2009 (4 years)

Nitelikler

CELTA (Certificate in English Language Teaching to Adults) (2012)

Cambridge University

Sertifikalar

  • US English Level 1
    100%

Doğrulamalar

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