ShabnamAkram

With over 19 years of experiece in the field and one who eats, breathes, sleeps design and communication, I would be the best person to take on your job. KEY QUALIFICATIONS Shabnam Akram, Manager-Projects(ACSM), With over 19 years of experience in design development, supervision, coordination and implementation of projects involving development of a range of communication materials, she has a wide body of experience ranging from corporate to the development sectors over this period. She has worked on projects related to public health (TB, HIV & AIDS, and Zoonotic Diseases like Leptospirosis, Japanese Encephalitis, Avian Influenza, etc.) maternal and child health, elementary education among other areas. She has been the lead Design coordinator for clients such as the Ministry of Health and Family Welfare, UNICEF, WHO-SEARO, WHO - India, UNESCO, UNDP, UNIFEM, CARE India, Alliance, NACO as well as leading international and national NGOs. PROFESSIONAL EXPERIENCE New Concept Information Systems Pvt. Ltd (October 2005 onwards) Design Consultant (2005 - Present) A list of sample assignments handled relevant to this project is given below: FEMALE CONDOM INTRODUCTION AND EDUCATION KIT Year: 2006 Location: New Delhi Client: HLFPPT Main Project Features: To create an Information kit targeted at Female Sex Workers in the pilot study area. The kit was meant to educate the female sex workers in the use of the Female condom (free samples were being provided) along with the advantages of using protection with regard to STDs and HIV-AIDS. Key issues were to reach target audience and educate them without being judgemental of their chosen profession. The idea is to help the compromised and highly susceptible audience achieve some semblance of dignity and the power to negotiate safer sex practices, without talking down to the target audience. Though the target audience may be illiterate, and in a compromised situation, or perhaps by choice in this profession, it does not make them unintelligent and moronic, therefore the communication must address their unique needs. Position(s) held: Team Leader Activities performed: Was overall responsible for the project implementation and client servicing. Played a major role in developing the content and in editing text to suit target audiences. WHO Infokits for Japanese Encephalitis and Chikungunya Year: 2006 Location: New Delhi Client: WHO India office, NICD Main Project Features: To create an Information kit that addresses the needs of the general public as well as medical officers in the field. The kit had to contain information technical information in a format that is easily understandable in remote locations where English may not be a primary language of communication. Meant to help personnel in the field in helping diagnose and treat patients during epidemics, the kits were clear, concise and comprehensive besides being visually memorable. Position(s) held: Team Leader Activities performed: Was overall responsible for the project implementation and client servicing. Played a major role in developing the content and in editing text to suit target audiences. Care Step - Exhibition Design Year: 2006 Location: New Delhi Client: Care Step Main Project Features: To create a memorable stall for Care-Step, showcasing projects and work being done by Care under their Sustainable Tribal Empowerment Programme. The stall needed to represent Care not only in showcasing the projects themselves but in also reinforcing the Care image. Consistent image International guidelines for Care were carefully followed and exploited for a clean, sharp and memorable image. Anyone who visited the stall should not forget the Care presence in the exhibition, which had close to 40 participants, many of whom were working in a similar area. Position(s) held: Team Leader Activities performed: Was overall responsible for the project implementation and client servicing. Played a major role in developing the content and in editing text to suit target audiences. Professional experience prior to New Concept Information Systems Freelance Designs for: United Media Services, Paradigm Communication, Apex Publishing, Imagine Technologies and Innovative Solutions, Muscat. From June 2003-06 Copy and Design for advertisements for Sarco-Shamel, Raymond Weil, Tageer Finance, United Oman Holdings, Khimji Ramdas, Ominvest, Waljat Colleges, Imtac, Oman India Fertiliser Company, Shanfari, Socat, Oman Concrete Products, National Gas, Tawoos Power & Telecommunications, Majan Hotel, etc. Design work of Sheraton Hotels – Concept development of restaurants including Environment, Menu card, etc. Exhibition Design for Petroleum Development Oman Participation of Petroleum Development Oman in several exhibitions across the GCC was mandatory. The Middle East Oil & Gas Show 2005 was one such exhibition where in the entire middle East participated in the show. PDO is a small company compared to most of the oil producing companies in the middle-east. The client opted for a traditional Omani look for their stall – however the content was to show modern practices being followed in Petroleum extraction and refining. An exchange of best practices was on schedule. Further demands from the client also held that the stall should be collapsible and modular and be easily transportable across the GCC if not across the globe. The look was thus created through the use of a completely modular structure made of the Octanorm system, which was easily assemblable, and covered with thin polyester boards. The top crenellations were created out of eps foam-light and easy to carry. OMASCO – Dealers for Panasonic, Black and Decker, Sharp, etc. Proprietor & Creative Director: Rosha Designs Inc., Vasant Kunj, New Delhi - July 1992 – March 2003 Responsibilities include Copy and Design for advertisements, packaging, and related print media for clients e.g.Telstra V-Comm, Denso Haryana Pvt. Ltd., Moser-Baer (India) Ltd., Cals Ltd., Department of Tourism, Export Promotion Council of Handicrafts, Australian Tourist Commission, Asia Pacific Capital, Department of Tourism and Civil Aviation-Himachal Pradesh, HRH Group of Hotels, etc. Also designed and executed tiled dome of the new embassy building of the Islamic Republic of Iran, Barakhamba Road, New Delhi. Responsibilities include supervision of printing, photography and client presentations. Art Director: Doodle Advertisers and Designers Pvt. Ltd., Saket, New Delhi - July 1991 - June 1992 Responsibilities included Copy and Design for advertisements, packaging, and related print media for clients e.g. Apollo Tyres, Indian Shaving Products Ltd., Unitech Ltd.,Weston Ltd. etc. Responsibilities also included supervision of printing, photography and client presentations. Visualiser: MAA Communications Pvt. Ltd., East Patel Nagar, New Delhi - July 1990 - June 1991 Was responsible for development of advertisements, packaging, and related print media for top line Multinational and Indian Companies e.g. Bata India Ltd., Jagatjit Industries Ltd., Indomag Industries, Hewlett Packard (India) Ltd., etc. Visualiser: Clea Advertising Pvt. Ltd., Rajindra Place, New Delhi, August 1989 - June 1990 Was responsible for development of all advertisements and related print media as well as exhibition design for Unicorp Computers, Bell Ceramics, etc. Copywriter: Mars Pvt. Ltd., Friends Colony, New Delhi, Jan. 1989 - July 1989 Was responsible for copywriting for all advertisements and related print media issued for Tinna shoes, DESU, Nafed, Rathi Industries etc. Also handled the above accounts. ADDITIONAL EXPERIENCE Designer: Crown Candles Pvt. Ltd. Mayapuri, New Delhi - January 1986 - December 1986 Was responsible for development and execution of new lines of candle designs. Also developed various gift packaging. Assistant Restorer: National Museum, Janpath, New Delhi - October 1987 - July 1988 Was responsible for restoration of various museum objects including the Rashtrapati Bhawan collection of paintings. EDUCATION 1987 P. G. Diploma: National Museum, New Delhi. Post Graduate Diploma in Restoration of Oil Paintings. August 1985 - June 1987. 1985 [login to view URL]. Allahabad University, Allahabad, UP, India 1982 Foundation Programme: National Institute of Design, Ahmedabad. COUNTRIES OF PROFESSIONAL EXPERIENCE India, Bahrain, Sultanate of Oman, United Arab Emirates, Germany DESIGN AWARDS Best Stall: Exhibition stall for Bell Ceramics in Inside Outside exhibition Best Stall in Category: Exhibition stall for Computer Aided Learning Systems - I T Asia Best State Display: Display for Trade Fair Authority of Haryana Best Stall: Exhibition stall for HRH group of Hotels during Travel and Trade Exhibition Special Commendation: Stall for Petroleum Development Oman at MEOS 2005 Bahrain Finalist: IIIrd All India Gem and Jewellery Design Competition - 1990 LANGUAGES • English (read, write and speak) • Hindi (read, write and speak)