Experience — Experience with a certain software or type of task, expertise in a particular industry, a track record of working with similar products or clients, etc.
Talents — Abilities such as programming in a desired language, writing proposals, selling widgets, litigating cases, organizing events, translating from Mandarin, etc. (the possibilities here are truly endless).
Soft skills — Competencies such as problem-solving, influencing, team building, negotiation, managing up, etc.
Education/training — Relevant background on topics critical to the job — including college degrees, certifications, training seminars, mentoring, internships,