Sarah D.

Something about me-- I'm a 29 year old marketer, who has 6 years experience in Brand and Online Marketing within big consumer companies such as KFC and Globe Telco (Philippines' 2nd largest Telco Company). I've specialized in Youth and Online marketing, wherein I conceptualize and implement marketing campaigns to drive awareness and sales of the products that I handle. I've recently started enjoying a gap year, to pursue other interests such as Traveling, learning Mandarin, and Cooking. Given the ample time I suddenly have, I'd like to put this to good use and earn in the process through freelance jobs. If you contract me for your project, I assure to bring my 6 years of marketing experience, discipline and thoroughness acquired from working at a corporate setting for years, and my full attention and zest for learning and taking on new challenges in a diverse set of industries. Please view my resume below: CAREER HIGHLIGHTS - Has over 4 years experience in Brand/ Product Marketing with Kentucky Fried Chicken, Philippines (a Yum! International brand) - 2 years experience in Online Marketing with Globe Telecom (2nd biggest Telco company) OBJECTIVES To obtain a part-time position as a Virtual Assistant specifically in the marketing, market research, online marketing, content writing and administrative fields during my gap year from work. WORK EXPERIENCE KENTUCKY FRIED CHICKEN, PHILIPPINES (Yum! International Brand) Jan 2010-Mar 2011 SENIOR PRODUCT MANAGER, YOUTH SNACKING CATEGORY Feb 2005-May 2008 JUNIOR PRODUCT MANAGER, YOUTH SNACKING CATEGORY RESPONSIBILITIES - Responsible for increasing revenues and profitability of KFC's Youth Snacking Category (38%of total sales) by conceptualizing and implementing marketing strategies and ATL and BTL campaigns across the following media: TV, Print, Radio, Merchandising, Sampling, Events & PR, and Internet - Responsible for increasing traffic to KFC's Facebook Fanpage SKILLS GAINED - Conceptualizing and Implementing Online and Traditional Marketing Plans - Working with Agencies in creating Creative Materials and simple editing through Photoshop - Project Management and Administrative Tasks: Encoding, Proof-reading, content-writing; cold Calling, Lead Generation - Market Research: Questionnaire preparation, conducting interviews, tallying and analyzing results, analyzing results, Online Research - Report Generation: Adept in making Powerpoint reports, Expert in Excel and churning numbers, expert in using Word, Knows how to use Windows Movie-Maker - Online Marketing: Creating and implementing online campaigns to drive traffic to KFC's Facebook fanpage ACHIEVEMENTS - Was able to grow the Youth category by +10% over the last year, making it the largest growing category in KFC, with sales mix increasing from 31% to 38% in 2010 - Gained 103,000 fans in 1 year GLOBE TELECOM (SingTel Subsidiary, Telco giant w/ 25M users) May 2008-Jan 2010 ON-LINE MARKETING MANAGER, YOUTH PREPAID SEGMENT RESPONSIBILITIES - Conceptualizes and implements Internet / On-line campaigns to amplify product launches by the Youth Prepaid Segment through Social Media Management, Web Advertising, Direct Email, and Online Promotions - Responsible for increasing Globe's affinity and presence on the internet with the 7M Philippine Youth internet users SKILLS GAINED - On-line Advertising and promo - Social Network Management (Facebook, Twitter, Friendster, Forums and Blogs - Creating Viral Campaigns - Website development - Launching promotions and contests ACHIEVEMENTS - Created a 1-yr campaign to amplify Globe’s Prepaid re-branding project which included a promo site ([login to view URL]), garnering 6000 registered users over 3 months and a Viral Video Campaign that garnered more than 20,000 visits in one month - Penetrated the Internet gaming community with a 6-month on-line and on-ground campaign with E-games (Philippine’s largest gaming network); achieved 70% product awareness among the e-gamers EDUCATION 1999 - 2003 ATENEO DE MANILA UNIVERSITY Bachelor of Science in Management Engineering 1995 - 1999 PHILIPPINE SCIENCE HIGH SCHOOL, MANILA (Scholar) OTHER SKILLS - I speak fluent English and Tagalog and willing to learn other languages - Knows how to use the following softwares: Adobe Photoshop, Excel, Powerpoint, and Word.