"Difficult to Place" advertisement series
With an actual insurance product category named Difficult To Place, the challenge here was to make the boring appear anything but. The insurance products are directed to "difficult to place" liabilities. The audience immediately recognizes terms like Helium Gas Distribution, Snow Removal, and Grading of Land, so showing a literal interpretation of the coverage 1) stands out in a serious insurance magazine, and 2) demonstrates that we know that you know what we're both talking about - we know it so well we can joke about it and we know you'll get the joke.
About Me
Good design communicates with your audience on multiple levels - instinctively, intellectually, and emotionally. I love building the framework for those interactions. That's why I wake up in the morning.
$ 75 USD/hr
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