Sweetenuf Branding

by traceybradley
Sweetenuf Branding

This was a branding project for a client whose business idea was to create a unique jewellery shop that travelled in a trailer to a different city each month to engage customers to not only buy her products but also to make their own. The shop would contain the clients jewellery (already made) but would give the option of supplying chains and beads for the customers to make their own bracelets, necklaces etc The name Sweetenuf was complied because the beads had the aesthetic of sweets (jammie dodgers, cola bottles for example) but were not edible. For the brand I created a logo, promotional poster, packaging, business card, packaging and a mug and tote bag with the logo as a souvenir. The logo is designed to reflect the brand and I did this by designing one half of the log as a sweet and the other half as a necklace and earrings. The two elements combined made a face which communicated the fun and quirky atmosphere of the brands intent.

image of username traceybradley Flag of United Kingdom Manchester , United Kingdom

About Me

I am a Graphic Designer and Illustrator based in Manchester, UK. My main speciality is design for print but I am open to most projects.

$ 11 USD/hr

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