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Muhammad H.

@zainali033

annual-level-three.svg
4.9
136

6.5

6.5

97%

GTM & GA4 | Conversion Tracking | Paid Ads

$30 USD / Hour

・

Flag of

Pakistan (6:52 PM)

・

Joined on August 20, 2020

・

5 Recommendations

$30 USD / Hour

・

Hi, I’m Muhammad — a Tracking, Analytics & Paid Ads Specialist helping businesses and agencies run profitable campaigns with bulletproof tracking and data-driven strategies. With over 5 years of experience, I’ve successfully implemented conversion tracking on 1000+ websites and managed high-performing Google & Meta ad campaigns for clients across eCommerce, lead-gen, and SaaS. From GTM, GA4, and Meta CAPI setups to Google Ads and Facebook Ads optimization, my goal is to make every dollar you spend work smarter by ensuring accurate attribution, optimized campaigns, and transparent reporting. 📈 My Workflow Roadmap ⚙️ Step 1: Discovery Call – Understand your business goals and KPIs ⚙️ Step 2: Audit – Review tracking setup and ad account performance ⚙️ Step 3: Implementation – Fix tracking issues, launch or optimize campaigns ⚙️ Step 4: Testing – Validate all events and conversions across platforms ⚙️ Step 5: Reporting & Scale – Deliver clear reports and strategies for growth ☑ What I Can Help You With ☑ 📊 Tracking & Analytics 📊: ✅ Google Tag Manager Setup (Web & Server) ✅ GA4 Setup, Migration & Enhanced E-commerce Tracking ✅ Cross-Domain Tracking & User-ID Setup ✅ Meta Pixel & Conversion API Integration ✅ Consent Mode v2 + GDPR / CCPA Compliance ✅ Attribution Tools: Hyros, TripleWhale, Affiliate Postbacks ✅ Debugging with Tag Assistant & GA4 DebugView 🎯 Google Ads Services 🎯: ✅ Campaign Setup & Management (Search, Display, Shopping) ✅ Conversion Tracking for Purchases, Leads & Calls ✅ Enhanced Conversions & Offline Event Tracking ✅ Dynamic Remarketing for eCommerce ✅ ROAS, CPA & Conversion Value Optimization 📘 Facebook (Meta) Ads Services 📘: ✅ Facebook Pixel Setup via Code or GTM ✅ Meta Conversion API (Web + Server) ✅ Event Deduplication + Advanced Matching ✅ Full-Funnel Campaign Strategy for Scaling 📈 Looker Studio Reporting 📈: ✅ Custom Google Ads + GA4 Dashboards ✅ Multi-Platform Performance Dashboards (Google, Meta, TikTok) ✅ Real-time ROAS, CPA & Conversion Segmentation Reports 🌐 Server-Side Tracking 🌐: ✅ GTM Server-Side Container (Stape, GCP, AWS) ✅ Meta CAPI Gateway Setup ✅ Google Ads Server-Side Conversions ✅ Long-Lifetime Cookies & iOS14+ Compatibility 🎥 Other Platforms 🎥: ✅ TikTok, Pinterest, LinkedIn, Snapchat Tracking & Ads ✅ CRM Integrations: HubSpot, Zoho, HighLevel ✅ Landing Pages: ClickFunnels, Instapage, Unbounce 🛒 Platforms I Work With 🛒: Shopify | WordPress | Webflow | Wix | Squarespace | BigCommerce | ClickFunnels | HighLevel | HubSpot | Typeform | Calendly Need help with tracking or running profitable ads? Let’s talk. I’m just a message away. Best Regards,

Verifications

On time

99%

On budget

99%

Accept rate

91%

Repeat hire rate

14%

Freelancer Internet Marketing Specialists Pakistan
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Portfolio

Portfolio

11654775
I'm thrilled to share my journey of completing the Facebook Pixel Conversion API course offered by Meta. This immersive learning experience provided me with a deep understanding of the intricacies surrounding the implementation and optimization of the Pixel Conversion API. As a marketer, the insights gained from this course have proven invaluable in elevating my ability to track and analyze user interactions on the Meta platform. Throughout the program, I delved into the fundamental aspects of setting up the Pixel Conversion API, learning how to seamlessly integrate it with my website or app. The course not only covered the basics but also delved into advanced strategies, empowering me to harness the full potential of this powerful tool. One of the highlights was understanding how the Pixel Conversion API goes beyond standard pixel tracking, offering a more robust and secure way to transmit conversion events data to Facebook.

Facebook Pixel Conversion API Certificate By Meta (Facebook)

10913369
As a digital marketing specialist, I successfully managed advertising campaigns for two companies, which resulted in increased brand awareness, lead generation, and follower growth. For Company A, I developed a comprehensive advertising strategy on various social media platforms such as Facebook, Instagram, and Twitter. By identifying and targeting the company's ideal audience, I was able to generate a significant number of leads and improve engagement rates, resulting in increased sales revenue. For Company B, I created and managed a series of Google AdWords campaigns, targeting specific keywords and demographics, which resulted in an increase in website traffic, followers, and brand awareness. By constantly optimizing and refining the ad copy and targeting, I was able to deliver the best results in the most cost-effective manner. Overall, my efforts helped both companies achieve their marketing objectives and boost their online presence.

Facebook Ads Lead Generation -Followers Growth -Brands Aware

As a digital marketing specialist, I successfully managed advertising campaigns for two companies, which resulted in increased brand awareness, lead generation, and follower growth. For Company A, I developed a comprehensive advertising strategy on various social media platforms such as Facebook, Instagram, and Twitter. By identifying and targeting the company's ideal audience, I was able to generate a significant number of leads and improve engagement rates, resulting in increased sales revenue. For Company B, I created and managed a series of Google AdWords campaigns, targeting specific keywords and demographics, which resulted in an increase in website traffic, followers, and brand awareness. By constantly optimizing and refining the ad copy and targeting, I was able to deliver the best results in the most cost-effective manner. Overall, my efforts helped both companies achieve their marketing objectives and boost their online presence.

Facebook Ads Lead Generation -Followers Growth -Brands Aware

As a digital marketing specialist, I successfully managed advertising campaigns for two companies, which resulted in increased brand awareness, lead generation, and follower growth. For Company A, I developed a comprehensive advertising strategy on various social media platforms such as Facebook, Instagram, and Twitter. By identifying and targeting the company's ideal audience, I was able to generate a significant number of leads and improve engagement rates, resulting in increased sales revenue. For Company B, I created and managed a series of Google AdWords campaigns, targeting specific keywords and demographics, which resulted in an increase in website traffic, followers, and brand awareness. By constantly optimizing and refining the ad copy and targeting, I was able to deliver the best results in the most cost-effective manner. Overall, my efforts helped both companies achieve their marketing objectives and boost their online presence.

Facebook Ads Lead Generation -Followers Growth -Brands Aware

As a digital marketing specialist, I successfully managed advertising campaigns for two companies, which resulted in increased brand awareness, lead generation, and follower growth. For Company A, I developed a comprehensive advertising strategy on various social media platforms such as Facebook, Instagram, and Twitter. By identifying and targeting the company's ideal audience, I was able to generate a significant number of leads and improve engagement rates, resulting in increased sales revenue. For Company B, I created and managed a series of Google AdWords campaigns, targeting specific keywords and demographics, which resulted in an increase in website traffic, followers, and brand awareness. By constantly optimizing and refining the ad copy and targeting, I was able to deliver the best results in the most cost-effective manner. Overall, my efforts helped both companies achieve their marketing objectives and boost their online presence.

Facebook Ads Lead Generation -Followers Growth -Brands Aware

10913352
In this project, I started by creating and running Google Ads campaigns for a mobile app with the goal of driving app installs and increasing brand awareness. I conducted extensive keyword research and audience targeting to ensure that the ads were shown to the most relevant audience. As the campaign ran, I continuously monitored and optimized it to improve performance and decrease the cost per conversion. I utilized various optimization techniques such as ad scheduling, ad rotation, and bid adjustments to ensure the ads were performing at their best. By analyzing the data and metrics, I was able to identify the best-performing ads, keywords, and targeting options. This allowed me to make data-driven decisions and allocate the budget to the most effective areas. The result was a successful campaign that delivered significant results in terms of app installs and brand awareness at a lower cost than initially expected.

Google Ads For App Install - App Promotion - App Downloads

In this project, I started by creating and running Google Ads campaigns for a mobile app with the goal of driving app installs and increasing brand awareness. I conducted extensive keyword research and audience targeting to ensure that the ads were shown to the most relevant audience. As the campaign ran, I continuously monitored and optimized it to improve performance and decrease the cost per conversion. I utilized various optimization techniques such as ad scheduling, ad rotation, and bid adjustments to ensure the ads were performing at their best. By analyzing the data and metrics, I was able to identify the best-performing ads, keywords, and targeting options. This allowed me to make data-driven decisions and allocate the budget to the most effective areas. The result was a successful campaign that delivered significant results in terms of app installs and brand awareness at a lower cost than initially expected.

Google Ads For App Install - App Promotion - App Downloads

10913311
In this project, I worked on setting up Google Tag Manager, Enhanced Ecommerce Tracking, and Google Ads Conversion Tracking for a Shopify store. The aim was to improve the tracking and measurement of the store's marketing activities and optimize its performance. Firstly, I set up Google Tag Manager, a powerful tool that allows for centralized tracking of all marketing activities from a single interface. This made it easier to manage tracking and measurement across the Shopify store. Next, I implemented Enhanced Ecommerce Tracking, a more advanced tracking mechanism that provides additional insights into customer behavior and the shopping experience. This included tracking product impressions, clicks, add-to-cart events, and transactions. Finally, I set up Google Ads Conversion Tracking to track the performance of ad campaigns and optimize their effectiveness. This included tracking ad clicks, conversions, and revenue generated from Google Ads.

Google Tag Manager - GTM - Shopify

In this project, I worked on setting up Google Tag Manager, Enhanced Ecommerce Tracking, and Google Ads Conversion Tracking for a Shopify store. The aim was to improve the tracking and measurement of the store's marketing activities and optimize its performance. Firstly, I set up Google Tag Manager, a powerful tool that allows for centralized tracking of all marketing activities from a single interface. This made it easier to manage tracking and measurement across the Shopify store. Next, I implemented Enhanced Ecommerce Tracking, a more advanced tracking mechanism that provides additional insights into customer behavior and the shopping experience. This included tracking product impressions, clicks, add-to-cart events, and transactions. Finally, I set up Google Ads Conversion Tracking to track the performance of ad campaigns and optimize their effectiveness. This included tracking ad clicks, conversions, and revenue generated from Google Ads.

Google Tag Manager - GTM - Shopify

In this project, I worked on setting up Google Tag Manager, Enhanced Ecommerce Tracking, and Google Ads Conversion Tracking for a Shopify store. The aim was to improve the tracking and measurement of the store's marketing activities and optimize its performance. Firstly, I set up Google Tag Manager, a powerful tool that allows for centralized tracking of all marketing activities from a single interface. This made it easier to manage tracking and measurement across the Shopify store. Next, I implemented Enhanced Ecommerce Tracking, a more advanced tracking mechanism that provides additional insights into customer behavior and the shopping experience. This included tracking product impressions, clicks, add-to-cart events, and transactions. Finally, I set up Google Ads Conversion Tracking to track the performance of ad campaigns and optimize their effectiveness. This included tracking ad clicks, conversions, and revenue generated from Google Ads.

Google Tag Manager - GTM - Shopify

10586124
Facebook pixel/Capi

Facebook pixel/Capi

10586119
Facebook ads

Facebook ads

11654775
I'm thrilled to share my journey of completing the Facebook Pixel Conversion API course offered by Meta. This immersive learning experience provided me with a deep understanding of the intricacies surrounding the implementation and optimization of the Pixel Conversion API. As a marketer, the insights gained from this course have proven invaluable in elevating my ability to track and analyze user interactions on the Meta platform. Throughout the program, I delved into the fundamental aspects of setting up the Pixel Conversion API, learning how to seamlessly integrate it with my website or app. The course not only covered the basics but also delved into advanced strategies, empowering me to harness the full potential of this powerful tool. One of the highlights was understanding how the Pixel Conversion API goes beyond standard pixel tracking, offering a more robust and secure way to transmit conversion events data to Facebook.

Facebook Pixel Conversion API Certificate By Meta (Facebook)

10913369
As a digital marketing specialist, I successfully managed advertising campaigns for two companies, which resulted in increased brand awareness, lead generation, and follower growth. For Company A, I developed a comprehensive advertising strategy on various social media platforms such as Facebook, Instagram, and Twitter. By identifying and targeting the company's ideal audience, I was able to generate a significant number of leads and improve engagement rates, resulting in increased sales revenue. For Company B, I created and managed a series of Google AdWords campaigns, targeting specific keywords and demographics, which resulted in an increase in website traffic, followers, and brand awareness. By constantly optimizing and refining the ad copy and targeting, I was able to deliver the best results in the most cost-effective manner. Overall, my efforts helped both companies achieve their marketing objectives and boost their online presence.

Facebook Ads Lead Generation -Followers Growth -Brands Aware

As a digital marketing specialist, I successfully managed advertising campaigns for two companies, which resulted in increased brand awareness, lead generation, and follower growth. For Company A, I developed a comprehensive advertising strategy on various social media platforms such as Facebook, Instagram, and Twitter. By identifying and targeting the company's ideal audience, I was able to generate a significant number of leads and improve engagement rates, resulting in increased sales revenue. For Company B, I created and managed a series of Google AdWords campaigns, targeting specific keywords and demographics, which resulted in an increase in website traffic, followers, and brand awareness. By constantly optimizing and refining the ad copy and targeting, I was able to deliver the best results in the most cost-effective manner. Overall, my efforts helped both companies achieve their marketing objectives and boost their online presence.

Facebook Ads Lead Generation -Followers Growth -Brands Aware

As a digital marketing specialist, I successfully managed advertising campaigns for two companies, which resulted in increased brand awareness, lead generation, and follower growth. For Company A, I developed a comprehensive advertising strategy on various social media platforms such as Facebook, Instagram, and Twitter. By identifying and targeting the company's ideal audience, I was able to generate a significant number of leads and improve engagement rates, resulting in increased sales revenue. For Company B, I created and managed a series of Google AdWords campaigns, targeting specific keywords and demographics, which resulted in an increase in website traffic, followers, and brand awareness. By constantly optimizing and refining the ad copy and targeting, I was able to deliver the best results in the most cost-effective manner. Overall, my efforts helped both companies achieve their marketing objectives and boost their online presence.

Facebook Ads Lead Generation -Followers Growth -Brands Aware

As a digital marketing specialist, I successfully managed advertising campaigns for two companies, which resulted in increased brand awareness, lead generation, and follower growth. For Company A, I developed a comprehensive advertising strategy on various social media platforms such as Facebook, Instagram, and Twitter. By identifying and targeting the company's ideal audience, I was able to generate a significant number of leads and improve engagement rates, resulting in increased sales revenue. For Company B, I created and managed a series of Google AdWords campaigns, targeting specific keywords and demographics, which resulted in an increase in website traffic, followers, and brand awareness. By constantly optimizing and refining the ad copy and targeting, I was able to deliver the best results in the most cost-effective manner. Overall, my efforts helped both companies achieve their marketing objectives and boost their online presence.

Facebook Ads Lead Generation -Followers Growth -Brands Aware

10913352
In this project, I started by creating and running Google Ads campaigns for a mobile app with the goal of driving app installs and increasing brand awareness. I conducted extensive keyword research and audience targeting to ensure that the ads were shown to the most relevant audience. As the campaign ran, I continuously monitored and optimized it to improve performance and decrease the cost per conversion. I utilized various optimization techniques such as ad scheduling, ad rotation, and bid adjustments to ensure the ads were performing at their best. By analyzing the data and metrics, I was able to identify the best-performing ads, keywords, and targeting options. This allowed me to make data-driven decisions and allocate the budget to the most effective areas. The result was a successful campaign that delivered significant results in terms of app installs and brand awareness at a lower cost than initially expected.

Google Ads For App Install - App Promotion - App Downloads

In this project, I started by creating and running Google Ads campaigns for a mobile app with the goal of driving app installs and increasing brand awareness. I conducted extensive keyword research and audience targeting to ensure that the ads were shown to the most relevant audience. As the campaign ran, I continuously monitored and optimized it to improve performance and decrease the cost per conversion. I utilized various optimization techniques such as ad scheduling, ad rotation, and bid adjustments to ensure the ads were performing at their best. By analyzing the data and metrics, I was able to identify the best-performing ads, keywords, and targeting options. This allowed me to make data-driven decisions and allocate the budget to the most effective areas. The result was a successful campaign that delivered significant results in terms of app installs and brand awareness at a lower cost than initially expected.

Google Ads For App Install - App Promotion - App Downloads

10913311
In this project, I worked on setting up Google Tag Manager, Enhanced Ecommerce Tracking, and Google Ads Conversion Tracking for a Shopify store. The aim was to improve the tracking and measurement of the store's marketing activities and optimize its performance. Firstly, I set up Google Tag Manager, a powerful tool that allows for centralized tracking of all marketing activities from a single interface. This made it easier to manage tracking and measurement across the Shopify store. Next, I implemented Enhanced Ecommerce Tracking, a more advanced tracking mechanism that provides additional insights into customer behavior and the shopping experience. This included tracking product impressions, clicks, add-to-cart events, and transactions. Finally, I set up Google Ads Conversion Tracking to track the performance of ad campaigns and optimize their effectiveness. This included tracking ad clicks, conversions, and revenue generated from Google Ads.

Google Tag Manager - GTM - Shopify

In this project, I worked on setting up Google Tag Manager, Enhanced Ecommerce Tracking, and Google Ads Conversion Tracking for a Shopify store. The aim was to improve the tracking and measurement of the store's marketing activities and optimize its performance. Firstly, I set up Google Tag Manager, a powerful tool that allows for centralized tracking of all marketing activities from a single interface. This made it easier to manage tracking and measurement across the Shopify store. Next, I implemented Enhanced Ecommerce Tracking, a more advanced tracking mechanism that provides additional insights into customer behavior and the shopping experience. This included tracking product impressions, clicks, add-to-cart events, and transactions. Finally, I set up Google Ads Conversion Tracking to track the performance of ad campaigns and optimize their effectiveness. This included tracking ad clicks, conversions, and revenue generated from Google Ads.

Google Tag Manager - GTM - Shopify

In this project, I worked on setting up Google Tag Manager, Enhanced Ecommerce Tracking, and Google Ads Conversion Tracking for a Shopify store. The aim was to improve the tracking and measurement of the store's marketing activities and optimize its performance. Firstly, I set up Google Tag Manager, a powerful tool that allows for centralized tracking of all marketing activities from a single interface. This made it easier to manage tracking and measurement across the Shopify store. Next, I implemented Enhanced Ecommerce Tracking, a more advanced tracking mechanism that provides additional insights into customer behavior and the shopping experience. This included tracking product impressions, clicks, add-to-cart events, and transactions. Finally, I set up Google Ads Conversion Tracking to track the performance of ad campaigns and optimize their effectiveness. This included tracking ad clicks, conversions, and revenue generated from Google Ads.

Google Tag Manager - GTM - Shopify

10586124
Facebook pixel/Capi

Facebook pixel/Capi

10586119
Facebook ads

Facebook ads

4.9 · 136 Reviews
Reviews
User Avatar

Install Pixels on Leadpages Landing • $$

Great experience.Muhammad set up Google Tag Manager, GA4, Meta Pixel, and the LinkedIn Insight Tag quickly and correctly, validated events, and communicated clearly throughout. Everything works as expected, highly recommend and would hire again

Vladyslav K.

@vladyslavk34

•

Flag of

Olevsk, Ukraine

•

1 month ago

Share

User Avatar

Facebook Campaigns • $140 USD

Great working with Zain will use him for future projects.

Atif A.

@logicsdrive

•

Flag of

Lahore, Pakistan

•

2 months ago

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User Avatar

Google Analytics 4 Tracking • €240 EUR

Realmente muy bueno en su trabajo. Ha resuelto todos los problemas de las webs y ha conectado correctamente TAG MANAGER Y ANALYTICS creando un Looker Studio. Lo recomiendo al 100%

Jose C.

@mpareja1

•

Flag of

ANDUJAR, Spain

•

2 months ago

Share

A

Fix Shopify Google Ads Tracking • $50 USD

Highly recomended, so profissional

Ahmad Z.

@ahmadzamel

•

Flag of

North Richland Hills, United States

•

2 months ago

Share

K

Fresh Meta Business Suite Setup • $50 USD

Mr. Mohammad made my life easier.. I was struggling with the Meta account setup. He did it promptly, it took only a couple of hours from him.. Many thanks Mr. Mohammad

Khaldoun N.

@knimer76

•

Flag of

Abu Dhabi, United Arab Emirates

•

3 months ago

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Experience

Tracking Expert (GTM & GA4)

Jan, 2023 - Present

•

2 years, 10 months

Magnyfi

Jan, 2023 - Present

•

2 years, 10 months

At Magnfyi agency, I've spent a year specializing in top-tier web analytics and conversion tracking. As a skilled Google Tag Manager (GTM) and GA4 expert, I've adeptly established diverse tracking systems, from simple to complex. This dynamic agency exposure has honed my skills, establishing me as a dependable asset in advanced tracking and analytics.

Jan, 2023 - Present

•

2 years, 10 months

Worked With US & Euorpean Clients On Social Media Managements Projects

Dec, 2020 - Jan, 2022

•

1 year, 1 month

UK, US, CA, AUS

Dec, 2020 - Jan, 2022

•

1 year, 1 month

It was an Awesome Experience to work with these Clients. Provide Professional Services + Added some Premium values to their businesses. Now they Are Getting Sales, followers, and Fame. I love to add value to people's life. You can Also Hire me To get 100% Safe and Secure Services which will automatically help you to increase your presence, sales, followers, and Fame. I will love to add Your values To your social media Business.

Dec, 2020 - Jan, 2022

•

1 year, 1 month

social media Marketing & management

Dec, 2020 - May, 2021

•

5 months

Virtual learning institute

Dec, 2020 - May, 2021

•

5 months

I am providing social media marketing services to Virtual learning institute

Dec, 2020 - May, 2021

•

5 months

Education

Government College University, Faisalabad

2018 - 2022

•

4 years

BBA

Flag of

Pakistan

2018 - 2022

•

4 years

Government College University, Faisalabad

2016 - 2018

•

2 years

Computer Science (ICS)

Flag of

Pakistan

2016 - 2018

•

2 years

Qualifications

Advanced Web Analytics and Conversion Tracking Course

2023

Web Analytics Solution

I have recently completed an advanced course in web conversion tracking and analytics at the Web Analytics Solution Institute. This program delved into highly sophisticated topics, furnishing me with extensive and profound knowledge in the realm of tracking and analytics. The course's comprehensive content equipped me with cutting-edge insights, positioning me to adeptly apply intricate strategies in real-world scenarios.

2023

Conversion Tracking & Web Analytics Training

2022

Skilluper

I have successfully accomplished comprehensive training in conversion tracking and web analytics through Skilluper institute. My learning journey encompassed advanced concepts and techniques, providing me with substantial expertise across diverse tracking domains. Through this experience, I have gained a strong skill set and practical exposure, equipping me to excel in the dynamic field of Tracking and Web Analytics.

2022

Google Tag Manager & Google Analytics/ 4

2022

MeasureSchool & AnalyticsMania

Completed Advance courses in google tag manager & Google Analytics 4

2022

Publications

Why Should You do Marketing Tracking before Running Ads?

Muhammad

Setting up marketing tracking pixels or conversion API before running ads enables you to accurately measure and analyze the performance of your ads. It allows you to set benchmarks, identify issues, and optimize your campaigns for better results. Without tracking, it's difficult to know whether your ad spend is generating ROI and to make data-driven decisions to improve your marketing strategy.

some benefits of using Google Analytics 4 for marketing

Muhammad

Google Analytics 4 offers benefits for marketing by providing improved data accuracy, more granular user tracking, enhanced audience segmentation, deeper integration with Google Ads, and better tracking of cross-device and offline conversions. It also includes machine learning features to analyze user behaviour and provide insights for more effective marketing campaigns.

why should we use Facebook conversion API over Facebook pixel

Muhammad

There are several reasons why you might consider using Facebook's Conversion API (CAPI) over the Facebook Pixel: Facebook's Conversion API (CAPI) offers improved tracking accuracy by sending data directly to Facebook's server, enhanced privacy compliance by avoiding reliance on third-party cookies, reduced reliance on browser behaviour, more flexible event tracking for offline purchases and phone orders, and faster loading times due to not relying on the browser to send data.

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