Clean modern masthead ...
This submission uses strong, modern fonts to create a clean typographic logo. For the acronym 'BSM' I've used overlapping positive and negative space, with red and blue to bring out each letter individually. For the masthead I've carried through the idea of the overlap between the 'd' of 'build' and the 'S' on 'Source', adding a unique element and tying the masthead and icon together. This elegant, contemporary, vector identity works well on dark and light backgrounds, in black and white, is fully scalable and readable at all sizes. I'm happy to follow advice regarding changes to any aspect of the design. I trust this meets the brief and look forward to receiving feedback. Thank you for your time and consideration. Kind regards, Nicholas Halliday. HallidayBooks (UK).
