Branding for a Saudi Souvenir Company " Tithkar & More" " تذكار و أكثر"

Durum: Closed
Ödül: $150
Alınan Girdiler: 1
Kazanan: SlimMannai

Winner

Yarışma Özeti

“TITHKAR & MORE” - BRAND DESIGN

1. DELIVERABLES
• A full Branding package including the Logo and its applications along with the company name in both Arabic and English.
• The Brand should translate the company’s personality being Luxurious, Unique, Original, Creative, Quality providing and Trustworthy.
• The Brand should be produced in different color versions i.e. a) CMYK, b) Pantone color c) Black, single color d) White version with application of different materials such as Wood & Metal Engraving.
• The Variations in naming include:
o Souvenir and More
o Tithkar and More
o تذكار وأكثر
o The official Name: شركة تذكار وأكثرالتجارية المحدودة (Souvenir and More Commercial Co. Ltd.)
• The Branding Package should include the following:
o Brand Guide Line
o Font Type for Arabic and English
o Standardized Company Materials (Business Cards, Letters Heads, Invoices, Envelopes, Email Signatures, Presentation Template etc.)
o Product Packaging and Bags
o Label Design
o Brochures
o Showroom Stands & Banners
• The Branding Package to be provided in Vector (ai, PDF and EPS), Jpeg and PNG with different Lock-up variants to be ready for immediate application.
Note: Designers should provide the logo idea and a sample mockup first before completing the full branding package to avoid wasting their time if the design does not qualify initially.
2. COMPANY PROFILE

Tithkar & More is a Souvenirs and Gifts Company under incorporation in Riyadh, Kingdom of Saudi Arabia. The company is being established to Improve the experience of Saudi Arabia’s visitors, especially the pilgrims and visitors of the two holy cities of Makkah and Madinah, through producing Quality, Value for money Souvenirs that will catch their memories.
Tithkar & More strategy is in full alignment with the ambitious initiatives of the Kingdom’s vision 2030.
VISION (OUR FUTURE)
To be the number one Souvenirs and Gifts Company in Saudi Arabia.
MISSION (OUR CORE PURPOSE)
A. Improve the experience of Saudi Arabia visitors by producing Quality/Value for money, Easy to travel with, Distinguished variety and proud to display Souvenirs that will catch their memories.
B. Satisfy requirements of Corporates in Saudi Arabia in terms of providing creative gifts.
STRATEGY
• Multiple supply channels (Wholesale, Retail and E-commerce)
• Exist in major attractions, events, ports and stations
• Creative and Sharp Designs
• Effective Quality Control
• Creative Marketing
• Win/Win relationships with partners
• Talented and committed employees
• High Value products targeting high/medium end costumers
• Branding and packaging to be simple with high quality
• Spiritual Products

VALUES
• Customer Centric
• Creativity
• Efficiency
• Quality
• Reliability
• Local Content
CUSTOMER SEGMENTS
The company is targeting Medium to High Income customers falling under the following categories:

o Holy Cities visitors
o Muslims around the world
o Tourists visiting Saudi Arabi looking for high end souvenirs
o Corporations looking for luxurious products to gift

Thank you

Aranan Beceriler

Winner

Benzer Yarışma İlan Et

İşveren Geribildirimi

“Patience, Highly committed, skill full and dedicated ”

Abdulkaium1980, Saudi Arabia.

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