Emmy & Friends
Emmy & Friends is a series of craft products aimed towards girls ages 8 to 12. Emmy is an 11 year old girl in a family full of little boys. These crafts are her time to be girly. Seeking to bring back some of the \"old school\" crafts, Emmy & Friends offers a mix of modern and timeless craft projects.\n\nEmmy herself helped with the design of the packaging by contributing her own doodles of houses, trees and her friends. Line up all the boxes side by side and you've created an entire neigbourhood! No instructions are included in the main packaging. Girls are encouraged to visit the Emmy & Friends website where they can join an online community of girls just like themselves. Video tutorials by Emmy and her friends make crafting more fun and interactive.
Think like a kid. Grownups take the imagination out of kids. We tell them things don't exist. They aren't real. Design should cross the boundary back into childhood belief--it should suspend disbelief and open up impossible realms of alternate reality. Play like an athlete. When a person stops learning, their usefulness is gone. Art and design are constantly evolving and every good designer works hard and plays harder-- always pushing the limits of imagination and medium. Creativity grows when it is exercised. Work like a farmer. A person who plants should be a person who reaps. Every sprout of an idea should be fed and nurtured and brought to full fruition. Only then is there full satisfaction in the creative process. Some may take more time than others, but with attention and care, every thought, every idea has the potential for infinite growth.