Ismail E.

Hello! I am a Certified Social Media associate from Meta and from the digital marketing institute company with a lot of successful projects and a 5 years experience. I am able to : • Help you create SMART goals and identify KPIs for your business. • Define your target audience and their customer journey. • Choose the right social media platforms for your business and create social media policies. • Establish and manage your social media presence. • Create a brand, tone, and voice for your social media presence. • Create a content calendar for your social media presence. • Manage a content calendar for your social media presence. • Evaluate the performance of your content on social media and iterate and optimize the performance. • Manage your social media content using real-world data. • Determine why and when to invest in paid advertising on social media. • Evaluate which platforms to run social media ad campaigns and makes your ads effective. • Craft compelling and effective visuals and copy for your social media ads. • collaborate effectively with others through creative briefs. • Build an ad directly from your Facebook Business Page and your Instagram Business Account. • Use Instagram Stories Ads effectively to connect your business with customers. • Write a creative brief for you when you need it. • Structure effective campaigns in Facebook Ads Manager. • Build an ad that aligns with your marketing objectives and target it to your intended audience. • Edit and troubleshoot your ads in Facebook Ads Manager. • Analyze dashboards and evaluate ROI from your social media marketing efforts. • use different techniques to optimize marketing campaigns, such as attribution and marketing mix models. • Implement an A/B test to optimize your campaign.