Results-driven B2B marketing professional with over 10 years of experience developing demand gen and ABM strategies and campaigns with proven results.
I've worked for both enterprise-sized companies as well as start-ups. At HPE I developed nurture campaigns on the Americas global team. At Oracle, I spent over two years working on the Industry team (FinServ, Public Sector, and Manufacturing) developing demand gen campaigns that always exceeded yearly goals.
For the past year or so I've been working in fast-paced start-ups where I've gained invaluable experiences such as ABM, events, and hands-on expertise with multiple tools and platforms. I am an early adopter of the latest marketing technologies, resulting in new and creative ways to target ICPs, improve lead quality, and increase pipeline acceleration.
• Project Management
• Go-to-Market (GTM) Strategies
• ABM programs
• Multi-channel campaigns
-- content development/syndication, email nurture, digital programmatic, social, SEO, direct mail, webinars, and events
• Industry experience
-- Financial Services/Insurance, Public Sector, Manufacturing, Professional Services, Retail, CPG, and Telco
-- 6Sense, Marketo, Eloqua, Hubspot, Salesforce, Folloze, Pathfactory, Tableau, and Outreach
• Team management skills
• Languages: Fluent in Spanish
• At Yellowbrick, strategized and launched “Pipeline Acceleration” ABM campaign targeting "stuck" prospects (pain point) in the pipeline with 6Sense to target accounts w/ digital ads, which Increased engagement and acceleration by 15%
• At Oracle, I strategized and launched the 6th highest campaign for marketing influence pipe in Q2FY20 for all of Oracle globally
• At Oracle, played a vital part in winning HESS account for Oracle ERP by developing Folloze board and Folloze nurture campaign
• At HPE, Launched first nurture campaigns in LATAM
Contact me at [login to view URL] for any demand gen opportunities.