If you’re looking for a top-shelf copywriter, with over 11 years’ experience, to write your next website, advertisement, press release, Adwords campaign, SEO content (and more) please take five to read my
“Top 10 reasons to hire Bright Copy.”
1. 100% of last year’s clients came through word of mouth
Last year, 100% of new clients came from referrals. I wasn’t freelancing full-time so I wasn’t marketing Bright Copy. But companies kept contacting me, asking: “Mark said you were really good – could you take a look at this brief?”
Yes please!
My clients (Vodafone, Waitrose and Natwest included) were thrilled with my writing, many profited from the results (if that was their goal) and I am easy to work with – it all helps.
2: I write copy that works
I try to measure the results of my work. In the cases when I can’t measure the results myself, I like to follow-up to see how well my copy is working.
Also, I now spend my own money on advertising, which means I know how to create and run a profitable advertising campaign.
3: I know testing improves results
I’ve conducted far more than a hundred tests by now — measuring the effects of all kinds of different copy changes. I’ve tested headlines, subheads, body copy, testimonials, guarantees, prices, pictures, order buttons and more. I’ve discovered a single word can double response.
You get the benefit of these results when I work on your copywriting project.
4: I won’t promise you the world on a plate – just great copy
I know what I’m capable of and I know what I’m not capable of. So I set realistic expectations in order to meet them.
I prefer understatement to overstatement, periods to exclamation points and I prefer to let the results speak for themselves.
I know this is a modest approach but I want to win your trust – and any future business if possible too, please.
5: I meet tight deadlines.
In my 11 years of freelancing, I’ve had plenty of projects that had “urgent deadlines.”
Don’t worry: I’m a deadline junkie and I’ve never missed a deadline.
6: I’m not precious
I don’t suffer from the “Prima Donna Syndrome.”
If you don’t like the first draft, I’ll keep going until you are 100% confident you have the best copy possible. I won’t charge you for your revisions either – hey if it’s going to be in the public domain and I wrote it I want it to be amazing too.
I’m happy to report that I have never stomped my feet – ever. Okay, when I was two (but I wasn’t writing back then).
7: My experience spans dozens of industries
Since I began writing, I’ve had the privilege of working with more than over 100 clients.
Because of this, I’ve peeked inside loads of industries: finance, health, real estate, internet marketing, health, hospitality, telecommunications, finance and many more.
All this exposure gives me some very cool insights when I approach a new project (or when someone asks me the benefits and features of a RBS student account).
Basically, I reflect on my past experience and generate new ideas that you may not have thought of before. But I’ll pretend you thought of them first.
I also know that not every market responds well to the same kind of copy. For instance, you’d want to use one voice when writing to finance clients and a totally different voice when writing to funky young mobile phone users.
I’ve written copy in so many different industries that I’ve developed the ability to adopt a different writing voice depending on who I’m representing and who I’m writing to.
8: I’ve studied the masters of copywriting.
Whether it’s Claude Hopkins, John Caples, David Ogilvy, Joe Sugarman, Drayton bird or just about any copywriting legend — I’ve read their work.
Yes, I am a bonafide geek and have been told this more than once.
My education doesn’t stop there. I’ve also got an intense curiosity in consumer psychology. That’s why I’ve gotten cosy with authors like Bill Bryson, Malcolm Gladwell, Paul McGee and loads of others.
9: I have a proven track record
Books are good (great, actually) but real-world experience is even better.
I put in a lot of time and effort so you get copy that is accurate, powerful and persuasive. Over the years (that makes me sound old – I’m only 31) I’ve developed my own process for writing great copy:
1) Research. Briefing, interviews, product research, market research and competitive research.
2) Brainstorming (for want of a non-cliché). When I eat, I’m thinking about your project, when I’m running, when I’m in the shower – yep, I’m thinking about your business. I’m always writing notes, ideas, concepts…
3) Writing and editing (and editing and editing). This is where I make your brilliant copy a reality and get the results you need. Here are some examples:
Landing page. I wrote this for the gambling market and it brought in more than double the amount of funded sign-ups than the control page
DM sales pack. This could not be beaten for over a year by other copywriters and agencies. It grossed well over £1,000,000.
PPC campaign. I managed this and wrote the copy – we doubled sales and reduced cost per click from £2.00 to £1.23 in a month.
Website content. I wrote copy for increased online applications ten-fold in the first month it was re-launched
SEO copy. I wrote for resulted in a website gaining over 3,000 quality links in just two weeks
10. I’ll let them big me up
I could go on and on about why you should hire me (well, actually just have, please forgive me), but a few of my clients can big me up too. They are bit more objective…
“Tineke is a bloody good copywriter…” (Sorry for his swearing – he just does, all the time)
Drayton Bird
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Best selling author and DM guru
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“I approached Tineke to edit the copy I had written for a website design. Not only did she improve what I had written, she provided further detail that will leave a lasting impression on the client and visitors to the website. Well done – I will definitely use your services again and again!
Mike Chatfield
Owner – THINK Design
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“Tineke is an excellent copywriter. She is always professional in her approach and her work. She never fails to meet deadlines and adds value wherever possible. She is smart, efficient, dedicated to her work and thrives under pressure.”
Dr. Charlotte Grisley
Owner – Independent Risk Reporting Limited
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“Tineke is extremely positive and infectious. She has the ability to understand the “big picture” and is capable of ensuring that initiatives are on strategy. Major programmes that Tineke managed were recognised internationally at Marketing Awards. Tineke will be an asset to any organisation and given the opportunity we would re-employ her again tomorrow. She is disciplined and has the tenacity and ability to get the job done. If you need someone to get into a business quickly, grasp the task at hand and implement it with limited fuss – then she will get the job done every time.”
Rob Billlington
Newspaper Sales & Marketing Director – The New Zealand Herald
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“If you are struggling to write the content for your website, brochure, or any other marketing materials then Tineke Bright is the girl for you. She is an experienced copywriter with extensive marketing and SEO (search engine optimisation) experience too. Your website or brochure is not an end in itself, it’s a means to an end – getting you more clients. If they’re not doing the job, Tineke can tell you why not, and provide the solution. Her rates are very reasonable and she’s an immensely professional, knowledgeable and helpful person into the bargain. Highly recommended.”
Helen Hunter
Mentor – Massage Therapy
Now it’s your turn – are you my ideal client?
• Do you recognize the inherent value of excellent copy?
• Do you have an idea of what you’d like to accomplish?
• Would you like better results from your marketing?
Yes? Then what are you waiting for – I look forward to hearing from you.
