Marc Clement B.

Profile Summary: Accomplished Brand Marketing and Advertising Leader with Proven Expertise in Go-To-Market Strategy, Brand Identity, and Cross-Functional Leadership. Demonstrated success in translating Brand Vision into highly effective cross-functional strategies, consistently achieving business objectives. Proven track record of developing and implementing Differentiated Marketing Communication Strategies to drive brand success. Expertise in leveraging consumer insights to create actionable Traditional and Digital Marketing Plans that deliver exceptional results. Extensive experience in both Global and Local roles, showcasing versatility in global brand equity leadership and local market management. Accomplished in Agency Management, collaborating with CEOs and business leaders to drive revenue growth. Recognized for being an Effective and Collaborative Leader, guiding diverse teams in direct and indirect leadership capacities. Dual Canada/US citizen with a wide network of valuable contacts in Canada and the US, facilitating successful business partnerships and opportunities. Professional Experience: Go-To-Market Strategy and Brand Identity: • Led the development and implementation of Go-To-Market strategies for numerous brands, ensuring alignment with brand identity and business objectives. • Proven track record of translating brand vision into actionable strategies that drive brand success and market penetration. Cross-Functional Leadership: • Demonstrated success in cross-functional leadership, collaborating with diverse teams to achieve business goals and drive revenue growth. • Recognized for effective leadership style, guiding teams in both direct and indirect capacities to deliver exceptional results. Differentiated Marketing Communication Strategies: • Developed and implemented Differentiated Marketing Communication Strategies that effectively communicate brand value and resonate with target audiences. • Leveraged consumer insights to craft compelling messaging that drives brand preference and loyalty. Traditional and Digital Marketing: • Expertise in Traditional and Digital Marketing, with a focus on leveraging emerging technologies and platforms to maximize reach and engagement. • Proven success in implementing Digital Marketing Plans that deliver exceptional results and drive business growth. Agency Management: • Accomplished in Agency Management, collaborating with CEOs and business leaders to drive revenue growth and ensure seamless execution of marketing initiatives. • Developed and maintained strong relationships with agency partners, fostering collaboration and innovation in marketing campaigns. Global and Local Market Management: • Extensive experience in both Global and Local roles, showcasing versatility in global brand equity leadership and local market management. • Leveraged global insights to inform local market strategies, driving brand success and market share growth.