· Create, edit, and publish daily content that aligns with the brand vision, builds meaningful community connections, and encourages authentic engagement.
· Daily monitoring of social channels
· Optimization of social media channels content and performance
· Track social media analytics
· Prepare reports and presentations on social media and influencer marketing activities and results
· Maintain a cutting edge understanding of best practices, features, strategies, and tactics for social media channels
· Assist in development of building paid social media plans including audience targeting and segmentation, messaging, flighting, and budgeting
· Hands-on bidding optimization to grow the business and hit ROI targets
· Design and execute A/B tests and optimization measures for creative, landing pages, user experience, and bidding
· Analyze paid social campaign performance against company KPI’s, report on trends and insights to key stakeholders, provide intelligent interpretation and appropriate action plans based on conclusions.
Stay up-to-date with best practices and strategies in paid social media and develop strong working relationships with social vendors