LindaGarcia

LINDA GARCIA [login to view URL] WEB DEVELOPER, GRAPHIC DESIGNER, MARKETING PROFESSIONAL Ten years experience in graphic design and building websites from bottom up, including all graphics, photo-editing, information architecture, database development (for e-commerce websites), flash animations, and forms. Five years experience in management or consulting of marketing/advertising. Six years experience in statistical analysis. Conversational Spanish, written and spoken. Technology and Software - Complete Website Development - Languages: Coldfusion, HTML, CSS, JavaScript, XML, Actionscript, SQL, (and some experience with PHP) - Flash Development and Graphic Design - Software: Coldfusion, MySQL, Flash, Fireworks, PageMaker, Dreamweaver, Acrobat, Photoshop, Illustrator, Image Ready, Apache Server, J2EE Application Server, Microsoft: Word, FrontPage, Access, Excel, Outlook, PowerPoint, and Publisher - Database Design and Development - Search engine optimization Marketing - Marketing Plan - Marketing Strategy - Consumer Research, Target Market and Market Segmentation - Project Management - Promotions and Events - Internet Marketing, E-Business and eBlasts - Contract/Price Negotiation - Media Relations: Networking and Relationship Management - ROI and Sales: Statistical Research and Reporting PROFESSIONAL EXPERIENCE Web Developer, Graphic Designer, Marketing Consultant Self-employed, Honolulu, HI and Las Vegas, NV Sep. 2002 - present Designed and developed websites, logos, signs, business cards, advertisements, direct mail, eBlasts, and sales kits. Worked on marketing strategies and planning, research, and analysis, and branding. Search engine optimization was conducted for all websites created, except for [login to view URL], as this website is not intended for public viewing. Vital Technologies Management Group - Research: FDA and CCHIT approval and certification process for Medical Diagnostic Software and EHR, which included: Medicare/Medicaid laws, codes and billing, DICOM standard and conformance, Stark and Anti-kickback laws and exceptions. Market research included competitor analysis, industry trends, pricing, and brand strategy. - Web Information Architecture Design - Graphic Design: logo concepts, business cards, sales kit (folder, insets, and mini-brochure). Hue Lofts at Art Central - Target Market Research: Defined variables and worked in conjunction with Claritas in the making of a target market report, which included consumer demographic and behavioral segmentation data. - Developed marketing plan and strategy: competitor analysis, positioning strategy, marketing timeline, industry profile, distribution channels, sales process, and brand strategy. - Graphic Design: Remake of logo into vector format, logo colors were changed and chosen to correspond with the brand strategy. Full-color, 17.5"h x 11"w brochure, eBlasts and attached PDF sales flyers, in which the copy was also written by me. Design of coldfusion contact registration form for the website, where registered user information was stored in a database along with client information gathered from the sales staff. (To view go to [login to view URL] and click "click here for more information"). The Daily Sales Analysis - [login to view URL] - Solely conceptualized, designed, and developed [login to view URL],The Daily Sales Analysis, a dynamic web program. It analyzes sales and the cost of employees, projects sales and generates performance reporting and ranking per employee and per location. - Designed and developed the database using SQL. - Created all Flash navigation, Flash animations, Flash forms, and Flash charts. - Created all graphics and performed all photo-editing and optimization. - Software and programming languages used: Coldfusion, HTML, CSS, JavaScript, XML, MySQL, SQL, Flash, Actionscript, Dreamweaver, Illustrator, and Photoshop. An abbreviated listing of other projects: - B&B Party Rentals, [login to view URL]: Created the website, including all programming, graphics, photo-editing, and copy. Created advertisements and signs. Recreated the logo into a vector format (i.e. highest quality). Conducted market research on all sales and customers in their database. Developed new sales clients in the form of business-to-business relationships, through sponsorships of events, and sales at local city events, such as the 'Waikiki Sunset on the Beach' (held every weekend during the summer). - Heather's Inflatables, [login to view URL]: Created the website, including all programming, graphics, photo-editing, and copy. - Spectrum Security: Created the website, including all programming, except for the graphics. - LHP Investments: Logo creation. Marketing Director, Web and Media Development PACIFIC OCEAN PRODUCERS, Honolulu, Hawaii, Sep. 2001 - Sep. 2002 Responsibilities included coordination of all marketing/advertising activities and web and marketing media development. - Installation and sales of commercial Lindgren-Pitman Monofilament Longline Systems were booked solid as far as six months in advance as a result of the intensified marketing campaign. Restructured and conceptualized a very effective advertising campaign that stressed the number of commercial installations (the highest in the industry), expertise and longevity of the company, and success rates of LP Systems (backed by research on LP Systems) and included a ROI analysis. - Directed the Open House and had record sales. Solicited twice as many sponsors and 83% donated products, which compared to the previous year was three times the amount. - Increased marine parts sales through the creation of the PartsExpress Department. - Reduced total advertising costs in publications by 12%, $8,664.77, through skillful negotiation on contracts. Increased the number of commercial ads by 97%. Increased the total number of sport-fishing and commercial ads by 25%. - Recreated the online sport-fishing store. Key changes included doubling the number of products available, account login creation, best seller list, 'what's new' feature, new high quality images, improved ease in finding products, website statistics, and search engine optimization. Produced all photographic work and edited the web database. - Redesigned the Pacific Ocean Producers logo, signs, newsletter, business cards, and some OPI packaging graphics. Created all advertisements and posters. Created the first Pacific Ocean Producers commercial brochures. - Initiated statistical research of commercial sales (L.P. Longline Systems) and sport-fishing sales. - Reduced the cost of the newsletter by emailing them to consented recipients. Wrote 75% of editorials appearing in the newsletter and edited it completely. - Submitted editorials to publications wherein new products and successful projects were exalted. Web Portfolio Developer Self-Employed, Toledo, Ohio, May 1997 - Jun. 2001 Developed web portfolios, including programming, information architecture, graphics and photographs. PREVIOUS EMPLOYMENT HISTORY Consultant/Administrative Assistant GREAT LAKES LIMOUSINE & DJ, Toledo, Ohio, Nov. 1995 - May 1997 - Reduced cost by proposing an inexpensive yet effective solution for the 'face' of the postcard. - Initiated the utilization of computer software effectively to record transactions and data. Thereby contributing to the accuracy of information and statistics used for making decisions. Assistant to Various Professors and a Departmental Office UNIVERSITY OF TOLEDO, Toledo, Ohio, Sep. 1995 - Aug. 2000 Assistant to Dr. Mihura. Gained experience in research documentation: gathering precise information, recording it, and statistical analysis and reporting. Assistant in the Department of Chemistry Office. Performed secretarial functions. Assistant to Dr. Smith. Gathered research materials. Organized and prepared the lab. EDUCATION Bachelor of Arts in Psychology, University of Toledo, Toledo, Ohio, 2000 Member of the University Environmental Law Society and the International Student Association