aspiration I want to lead and be a member of a creative and innovative team to share ideas that will produce outstanding solutions. I want to enhance communication. I want to break the boundaries of traditional graphic design by using creative conceptual advertisement design, innovative print collateral and digital GUI design. To continually expand and develop my skills as a Creative Head/Art Director.
profile A talented creative with a perfectionist attitude, flexible in style and field, highly attentive to detail, strives to produce fresh and new ideas with every project.
My experience of more than 4 years in all facets of Advertising & Graphic (print media, illustrations, corporate identities), Packaging, Multimedia and GUI design (digital media).
Working with many clients and different environments, have made me a versatile professional, with experience in art direction, freelance and corporate work, functioning both individually and as a team worker.
cognition Conceptual Idea Generation, Research, Mood Boards, Analogue and Digital Prototyping etc.
Identity Branding, Logotype Development and Stationary Design etc.
Print Books, Illustration, Brochures, Marketing Collateral, Posters, CDs, Typeface Design etc.
Interactive Web site Design, User Interface, Presentation.
tutelage May 2002 Maharaja Sayajirao University of Vadodara.
( Faculty of Fine Arts ) – Gujarat
Bachelor in Applied Arts
Feb 1998 India International Trade Center, Vadodara
Diploma in Fahion Designing
knack Familiar and comfortable with DOS, Windows 9x/NT/2000/XP.
Experienced with popular programs including Adobe - Illustrator, Photoshop, ImageReady, AfterEffects, Premiere, Streamline., Corel - Draw, Photopaint., Macromedia - Flash, Sonic - Soundforge, Frutyloop, Factral Painter,
Microsoft - Word, Excel, Powerpoint.
Expertise in web authoring formats including HTML, Macromedia Flash Animation, Shockwave and Flash Action Scripting.
Excellent understanding of the Internet including extensive experience with web page design. Familiar with 3D graphic programs such as Metacreation - Bryce, Factral - Poser, Discreet - 3D Max.
diversion Sketching, Music, Nature . . .
episode May 2006 - Actually | Law & Kenneth Communications Pvt. Ltd., Mumbai.
Art Director
March 2005 - May 2006 | CA Communications, Mumbai.
Art Director
May 200 2 - Feb 2005 | Elitecore Technology Ltd., Ahmedabad.
Visualiser cum GUI Designer
Errand • Oversaw development of image appropriate to the company.
• Designed packaging for beauty cosmetics and body care product ranges based on target audiences.
• Directed model and product photo shoots, collaborated with fashion designer with other artists and professionals.
• Created and directed marketing campaigns and corporate image.
• Directed design staff in producing concepts for targeted audiences.
• Designed user interface models, menu systems and navigational schemes experiences based on target audiences.
• Conceptualized, drafted storyboards , designed edited and composited digital audio and digital video for Radio jingle, TV ad promotion using Sonic-Soundforge, Adobe ImageReady and Premiere.
• Collaborated with actor, models, make-up artist, music composer, programmers, coders, writers, artists, photographers and other professionals.
• Gained knowledge of audio and video codes, compression for multimedia, four-color printing process and printing technologies
• Created and led all client and internal brainstorming sessions for design conceptualizing processes.
episode Dec 2001- present
Freelancer
Errand • Designed user interface models, menu systems and navigational schemes experiences based on target audiences.
• Collaborated with printing experts, writers, artists, photographers, product designers, social workers and other professionals.
• Designed visual feel, layout and artwork for softwares, sites, print ( including logos, identities, collateral, newsletters, annual reports, newspaper, magazine ads, brochures, posters, trade show booth ) and advertising by using CorelDRAW, Adobe Photoshop, and Macromedia Flash.
• Created and led all client and internal brainstorming sessions for design conceptualizing processes.
put in Aug 1997 | Poster Design Competition,
conducted by World Wide Fund for Nature (WWF), India
Dec 1998 | Annual Designer Costume Show, and
Dec 2000 | Annual Fashion Show,
conducted by India International Trade Center (IITC), Vadodara
March 2001 | Annual Fashion Show,
conducted by Indian Institute of Technology (IIT), Mumbai
