Ahmad H.

A social media manager is responsible for planning, implementing, managing, and monitoring an organization's social media strategy in order to increase brand awareness, improve marketing efforts, and drive website traffic. This includes creating and publishing content, monitoring and engaging with social media followers, and analyzing metrics to determine the effectiveness of campaigns. They also collaborate with other departments to ensure brand consistency and may work with outside agencies or third-party vendors. Strong written and verbal communication skills, as well as experience with social media management software and analytics tools, are important for this role.