Rakesh S.

o Resolute and business savvy professional with career success of 6+ years in Retail Operations including Brand Management, ATL & BTL Activities, Purchase, Merchandising inclusive of Central Purchase, Category Management, Plano Gram, Brand Management, Space Planning, New Store setup, Business analysis and Team Management o Possesses profound knowledge of purchasing practices in a retail environment, retail procedures, systems, and standards along with the ability to operate a computerized business management system o Adept at mapping market dynamics to draw vital inputs to facilitate designing/ realignment/ implementation of marketing/ sales strategies to combat competition and sustain leadership position o Maximizing the impact of advertising campaigns through the use of a range of media. Ensuring the campaigns reach their target audiences as effectively as possible, combining creative thinking with factual analysis to develop appropriate strategies` o Profit focused with excellent track record of driving business operations to profitability in start up, turn around, and high growth situations; Professional competencies in handling various categories including watches, sunglasses, fragrances, cosmetics, skin care products, fashion jewelry and toys etc