Content Producer/Strategist & Editor
· Highly experienced in content production for the print and web media right from the conceptualization stage to execution, excluding web programming but including content planning, graphic design, visualization and content sourcing – specifically in the areas of finance/knowledge/entertainment content.
· Currently freelance-writing web content for the American web audience and for Indian newspapers/websites.
· Having a strong knowledge and hands-on experience in brand building, marketing communication and advertising too.
· Can convert offbeat ideas into on-ground realities.
· Can handle corporate communication at the top-level.
· Experienced in heading and motivating small creative teams.
· Professionally qualified Chartered Accountant, but now a full-time professional writer.
· Available in Bangalore, or willing to relocate.
SKILLSETS
· Writing
· Conceptualization
· Motivating
· Editing
· Storyboarding
· Brand Building
· Copywriting
· SEO-Writing
· Graphic Design
· Communication Specialist
· Financial analysis
· Devising stock market trading strategies
Accomplishments
Content Producer and Retail Entertainment Concept Generator
· Conceptualized, designed, wrote and published two Indian youth magazines – Levi's Cool Coed – for 5 years (1996–2000); IBM's Double Click for 2 years (2000-2002).
· Converted the content of a print magazine into an offline retail entertainment space for Levi's between 2000 and 2002. The retail entertainment dealt with PC gaming, customized tees, music and virtual makeovers, which were my e-hobbies. Sold the concept to a computer manufacturer (Kukreja Electronics, Bangalore) who have taken my idea and have set up 3 successful outlets based on my theme.
· Ghostwritten press releases, financial analysis reports, general articles, focused features/views, stories, humor, and a whole lot more, predominantly for the American web audience. I have also been published in the Indian media (Bangalore Mirror, Economic Times (all India), [login to view URL], and a few more websites).
Investment Strategist
· Have analyzed financial performances of Indian companies and have built up a very strong portfolio based on my own research.
Professional Experience
1995 – Present
· Founded Creative Literati Pvt. Ltd., a small creative hotshop, in 1995 and have been at it ever since. Executed major design projects – covering corporate communication, brand building, advertising, marketing communication, content creation and retail entertainment for major clients such as Levi Strauss (India), International Tech Park Ltd., IBM, [login to view URL], Escorts and the Indian Institute of Science, amongst a host of others. Have converted one-off contacts from USA and the Gulf into long-standing clients. Have been instrumental in taking turnover from scratch to INR 4 million (2005).
· Freelance writer for clients for a niche American/British websites – [login to view URL], [login to view URL] & [login to view URL]; for Bennet Coleman's Bangalore Mirror; and for a Bangalore-based citizen-friendly website, [login to view URL] and for a few news service agencies. Have writing experience of over 10 years and have authored over 10,000 articles, sales pages, features, press releases, reports, etc., so far. Aiming to be one of the top writers in India by 2010.
· Created retail entertainment concept for Levi's showroom on Brigade Road that involved PC gaming, virtual makeovers and custom tees. The concept went on to become popular and was purchased by a leading Bangalore-based computer hardware assembler. Gained valuable Indian consumer insights.
· Published, edited and wrote for Levi's Cool Coed and IBM Double Click, magazines sponsored by Levi's and IBM, respectively – 25,000 copies of each of these magazines were circulated free every month in Mumbai, Delhi, Bangalore, Chennai, Kolkatta, Pune and Manipal, and they enjoyed a terrific fan following while they lasted. Gained extensive design, printing and publishing experience.
· Built a strong portfolio of stocks based on my own research, analysis and predictive theories.
1984–1995
Freelanced accounting and financial gigs in Mumbai and Bangalore. Was a partner is a leading Chartered Accountant's firm, Dagliya & Co., for a brief period and a sub-broker at Annapoorna & Co (Stockbrokers) for about 4 years. Ultimately, got out of the Accounting profession because everything boiled down to underhand dealings, and also of the stock market because there was no protective mechanism, and plunged into the creative field along with my author-wife, who then was the Chief Editor at the Scientific Data Bank Division of MacMillan India.
Academic Preparation
1981: [login to view URL], Lala Lajpatrai College, Mumbai
1984: ACA, Institute of Chartered Accountants of India.
Personal Trivia
Age: 47, married, 1 child (daughter). Living in Bangalore.
Work Preference
Am looking for a challenge. I have made it my mission to get my hands on a task and then take it sky-high – on the popularity charts, of course.
References
Jagdish V Ahuja, former President of the Bangalore Stock Exchange: 080 – 41144999; 0 98450 14388.
Subramaniam Vincent, Editor, [login to view URL]: [login to view URL].
Scott Foster, Owner, [login to view URL]: ;
Sunil Tinani
Bangalore
