Everybody designs web sites because it's easy. However, does your web site designer know the necessary marketing techniques and search engine optimization strategies for success?
There are some beautiful web sites out there, but their chances of ranking high for any relevant keywords have been dashed by the use of only graphics and flash and very little or no text on the pages. You need a web design company that knows what they're doing when it comes to web site positioning. If they don’t, it could cost you a lot of money in the long run trying to go back and change everything because you're not getting the rankings necessary to make sales.
For Example: You could spend $5,000 easy, on a fancy web site that is designed in flash, or has cool fonts embedded in graphics, only to realize later that the search engine spiders can’t read the embedded text, and won't be able to index your information. This means you won't show up on the search engines, so no one will find you.