## BIO
Habeeb Meraj Baig OBJECTIVE To use my potential optimally and contribute for the growth and profitability of the organization in a challenging environment and to enhance my productivity levels by putting to use acquired skills and further gain new skills. EDUCATION & CERTIFICATIONS Google Adwords Professional (GAP) Certification. Advance Online Advertising Program (AOAP) - NIIT IMPERIA MBA (Master In Business Administration)- July 2005 From Osmania University, Deccan School of Management, Marketing as major [login to view URL] (Bachelor Of Commerce) – June 2003 From Osmania University, V.V. Collage for Arts & Sciences, Major subject as commerce SKILLS Computer Skills: Microsoft Office Tools MS Word, Excel and PowerPoint Working knowledge of SAP-SD. Online Marketing Skills: SEM & PPC: Google Adwords, Yahoo Search Marketing, MSN Ad Center, Affiliate Marketing SMO: Facebook Ads, Twitter, LinkedIn Promotion Strategies. Analytics: Google Analytics Web Marketing: •Creating, Managing and optimizing Online Campaigns, Website Promotions through SEM & SMM using major online advertising platforms. •Report Generation through Adwords reporting & Analytical tools and working on the Performance Based Tactics. •Market Research and Competitor Analysis about the product, analysis on the content in the Website, implementation of the Research Result on the Website to improve visibility on internet and to get maximum ROI through Online Campaigns. •Using Google analytics for measuring and analyzing the traffic sources, In-depth Adwords reporting, measure other online marketing activities like Social, Display & e-mail and finding economic value for campaigns. PROFESSIONAL EXPERIENCE [login to view URL], Hyderabad-India Jan 2011 – April 2011 Project Trainee - Adwords [login to view URL] is a Hyderabad based company offering discount cards service through retail and distributor model. Have more than 50+ affiliates in Hyderabad and Vizag with shopping houses, hospital, lifestyle stores and others. The company is looking ahead to scale up their services to metros and also to add more affiliates to their current base. Project Title: Account Optimization Project Responsibilities: •To create Google Adwords account and building basic structure for “Sale†related campaign. •Create campaigns to promote their services such as sale of card, refer a friend and registration. •Optimize the account to achieve and maintain recommended CTR levels •To weekly report the progress of the account to the proprietor of the business. •Submit the optimization project presentation at NIIT Imperia for AOAP certification. Achievements •Maintained CTR above 2% for search network campaign. •Increase in the traffic penetration to the website by 20% •Optimization project was recognized by the tutor as “Best Presentation†in the batch. Gifting Ideas Pvt. Ltd, Hyderabad-India July 2009 - Dec 2010 Assistant Manager – Sales Gifting ideas is one of the leading corporate gifting solution company. The company has many exclusive international tie-ups such as, Midocean brands one of the single largest European gifting company, LEXON, and XINDAO. Job Responsibilities: •Identify & Develop new accounts and managing the Hyderabad branch office activities. •Developing existing key accounts by providing excellent service and theme-based solutions. •Manage key accounts like Microsoft, ISB, Infosys, Sierra Atlantic and Ascendas. •Manage key partners and dealers to scale up bulk sales volumes. •Promoting gift zone, RnR and dealer business. •Interacting with marketing, procurement and design team to provide one stop solution to clients. •Reporting directly to GM – sales. Achievements •Awarded employee of the month and attitude of the month. •Instrumental in developing new accounts like Microsoft, Sierra Atlantic, Ascendas, Mahindra Satyam and Igate. Infomedia 18 Limited, Hyderabad-India Jan 2006 - July 2009 Business Development Manager - SIPD Infomedia 18 Limited is India's leading media company with strong market presence in diverse business areas spanning Business Directories, Magazine Publishing, Printing Services and Publishing Outsourcing. The Company is the undisputed market leader in Yellow Pages and Special Interest Publishing and one of the most respected contract printers in the country. Job Responsibilities: •Responsible for Space selling for B2C Magazines for Andhra Pradesh. •Meeting and giving corporate presentations to the Top Management and decision makers of the companies for advertising in the magazines. •Taking part in industrial exhibitions for brand promotion and building up client database. •Building a strong client relationship to ensure that the account performs and grows to maximum potential, reducing attrition rate, minimizing opportunities for competitors to gain business. •Selling space in industrial exhibitions like Engg Expo and Meditech. •Developing new clients and managing the existing clients. Constantly endeavor to up sell existing clients thru annual contracts. •Improving advertising yields and market penetration. Responsible for collecting revenues that have been generated. •Regularly meeting up with Advertising agencies. Achievements •One of the top 10 sales executive in south region and got awarded during HOS (head of sales meet). •Instrumental in increasing sales revenue of print sales division. •Promoted to SIPD (special interest publication division) to handle space selling of B2C magazines. PROJECT EXPERIENCE Company: Hindustan Coca-Cola Beverages Private Ltd. Project Title: Mapping Of Competition in depot area. EXTRA CURRICULAR ACHIEVEMENTS & PERSONAL DETAILS Represented School K.V.2 at National level in hockey 96-97 Represented MBA college at Branding & Advertising seminar by XIME Bangalore. Personal details: Date of Birth: 25th May 1982 Nationality: Indian Marital Status: Single
## Area of Expertise
Google Adwords,PPC,CPC,CPA,SEM,SMM,Google Analytics,YSM,Microsoft Ad center,Bing,Search Engine Marketing,Affiliate Marketing
