I am a start up web designer and a printmaking artist. I value the look of a website more than anything else. A good looking website not only makes a good impression on the audience but also draws their attention to the most important thing: the company logo and the services offered. The style of the website will compliment the company's public image, and the design will be user friendly-easy to navigate, easy to find information, easy to purchase items. This kind of simple website, when combined with a well designed back-end management system, is among the most powerful websites there are. By the way, I don't do back-end coding.