Uderstanding the Business world- Critical Analysis

For this task you will carry out a Critical Analysis of an article/book chapter you will use as part of your research for Assignment 2. This assignment is therefore closely related to completion of Assignment 2. Critical analysis Reading list: Bird, F. B., & Waters, J. A. (1989). The moral muteness of managers. California Management Review, 32(1), 73-88. Griseri, P., & Seppala, N. (2010). Understanding Corporate Social Responsibility In Business Ethics and Corporate Social Responsibility (pp. 5-24). Andover: South-Western Cengage Learning. Royle, T. (2005). Realism or idealism? Corporate social responsibility and the employee stakeholder in the global fast-food industry. Business Ethics: A European Review, 14(1 ), 42-55. Choose ONE of the articles/book chapters from the above reading list and provide a more detailed evaluation of the resource using the following guidelines: • Is the source reliable? • Is the source up-to-date, and is this important? • Does the purpose or intended audience of the article/resource have any impact on how information is presented? • Is one perspective on the issue presented or are a number of perspectives presented? What are the strengths and weaknesses of the source in this respect? • How useful do you think the source will be for completion of your second assignment? What more information do you think you will need? What additional book-based sources do you intend to consult to complete Assignment 2? Your analysis should be in essay form, making use of paragraphs rather than sub-headings. In your analysis you might also consider the following: • The source and context of the article: Where is it published? What is its purpose? Who is the intended audience? • What are your reasons for choosing this article? • What is the article about, and what issues does it raise or deal with? • What is your response to the content of the article, and to the way it is presented? • Is there any background information that you need to consider? • Does the article provide evidence to support the points it is making? • Is the language of the article influenced by where it is published or its intended audience? • What are the strengths and weaknesses of how the article presents its subject matter? • If you wanted to investigate the subject more deeply what additional research might you do? You also have the option of analysing an alternative article of particular relevance to your essay topic. This must be agreed in advance with your tutor and a copy of the article provided. Assessment criteria Your work will be marked and graded taking account of the Generic Assessment Criteria (see p. 7, HEIS Handbook). In summary, your work will be marked for the extent to which it fulfils the following criteria: Presentation – Your work is legible, in an appropriate format and composed in written English that communicates your points clearly Skills – Your work focuses on the topic; is well structured and you provide evidence for the arguments you are making; the extent to which you have thought critically about the issues raised by the article and how they are presented. You are able to summarise key points. Knowledge - How clearly you have identified the key points in the article. How far you have considered other ways to supplement the knowledge you have gained of the topic. Understanding - How well you have understood the content of the article and show an understanding of the kinds of questions that need to be asked when critically analysing texts. The extent to which you demonstrate your awareness of the possibility of differing perspectives on a topic and of how cultural diversity and social inequalities need to be taken into consideration when reading and analysing printed sources. You can refer to other sources of information as appropriate. Work should not exceed the word limit (1200 words +/- 10%)