Hi,
I have no idea what your business goals, ads campaign types and objectives are, therefore, I'll write in general.
If you plan to drive traffic or conversions to your website or landing pages, the most important and first step to take is to get to know how many of your website visitors already visit the Quora platform. How?
You need to create a Quora business account, ensuring it's fully optimized for ads creation.
To make thing easier when it comes to adding the Quora pixel to all pages on your website, ensure to implement it with Google Tag Manager.
Once the pixel is installed on your site or landing
pages, you’ll be able to create remarketing audiences. Afterwards, you have to wait for it to populate and you'll pretty soon get to know how many of your current users are already on Quora.
Also, you can upload your current email list to use as audience targets and for this, you need just a minimum of 200 users list to get started.
However, it is recommended to go for personal emails and not company emails as most people sign up on Quora using personal emails. But you can always give it a trial with whatever you've got.
Additionally, you can always find your audience on Quora regardless what niche or industry it is.
NOTE: All these can be done on the cheap.
A brief intro about me:
I'm Victor and I'm a passionate Freelance Digital Marketing Strategist during my working hours. I'm interested in adding value to your business.
Shall we discuss briefly via DM?
-Victor