Corporate Entrepreneurship Project

Select a United Arab Emirates (UAE) company / organization with its operations in UAE. It could for example be:

 an Emarati owned / managed company / organization in the UAE, or

 an Emarati operation / subsidiary of an international company / organization in the UAE.

The CEO of your company / organization came across an article by Kanter (1985) who describes three majorobjectives in relation to entrepreneurial innovation strategy:

 Objective #1 - Making sure that current system, structures, and practices do not present

insurmountable roadblocks to the flexibility and fast action needed for innovation,

 Objective #2 - Providing the incentives and tools for entrepreneurial projects; and

 Objective #3 - Seeking synergies across business areas, so that new opportunities are

discovered in new combinations.

The CEO is enthusiastic to achieve these objectives for his company. He has hired your team

of 5 as consultants to create a sustainable entrepreneurial strategy for the next 3 years to

enable his company to fulfil the aforementioned objectives. You have one month to carry out the

analysis and prepare and submit a report based on your findings to the CEO.

1. The report should be professionally structured with an executive summary – 2 pages max.

2. Company description / background / history – 2 pages max.

3. The report should be between 20-25 pages excluding (1) and (2) above, any references

cited, index, and appendices.

4. Having attended the seminar, the CEO expects the report to cover the following.

Part ONE

Current status

 Entrepreneurial Health Audit

 an assessment of the existing dominant logic (cognitive and behavioral)

 EI, where the company / organization currently lies on the Entrepreneurial Grid, and

CECI, and

 Utilizing Corporate Entrepreneurship Assessment Instrument CEAI, an assessment of

the effectiveness of the present innovation strategy

Part TWO

Future Path

Based on your analysis and your understanding of the company / organization’s innovation

journey to date, what future strategic path would you recommend and how would you ensure

that your recommended path is realized and sustained.

 Identifying core competencies

 Venture plan

 Focus: product vs. service vs process, or a combination based on the company’s

knowledge, – why;

 Entrepreneurial initiative top vs. middle vs. low management, or a combination- why;

 Strategies to remove obstacles that may exist e.g. company structure, communication,

idea generation, lack of incentives etc.

 Plan to discover and sustain new opportunities internally (e.g. cross functionally) and

externally (e.g. strategic alliances) – why? How? potential partners?

Font Size: 12

Spacing: Double

Font Type: Times New Roman

Beceriler: İş Analizi, İşletme Planları, İş Yazışması, Pazarlama, Araştırma Yazarlığı

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Proje NO: #18183045



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