E-commerce Development

This is my website [login to view URL] basically I need someone who can audit my site. I need suggestions which designer ,developer or content writer or any other person can guide me what else you can do with my site so I can engage my clients more. Website is build in ROR but if I like your suggestions I will hire you if you are WordPress, Shopify, php developer not a problem i will hire the right person to replicate my current site. I am not verifying my payment because i don't know freelancer but as soon right person bid I will hire him/her. NOTE: Don't tell me how good you are or what you have done in the past just send me bullets form list that these points will be helpful for my site and my clients. start your bid by amigo. Budget can be is not fixed :) PLUS POINT make any precise doc. or screenshots which you show flaws of my site