MySQL / PHP solution needed

Sometimes to explain the problem is harder than the solution. But I will try it again... I create a page (see attached example) that take the bodytext from a MySQL database. In the bodytext I add the code <?=$img01?> and <?=$img02?>. With these pieces of code I tried to call a photograph but without succeed. I want to call a photograph by using a small (read simple) code in the bodytext. Who can help me.