One to two hours a day is whats best needed to create daily scheduled content, sourced from you or your team, daily trending topics, feedly and klout and other social media tools. My social media management technique usually involves a close study of ages, interests and other demographics of your consumers on each platform, followed by creating a simple plan for the type and quantity of content to go onto each platform. From there, we use the plan and simple scheduling and tracking tools - my preferred tool is Buffer, but I can also use hootsiute or another if you guys prefer! Then I can start working a quick hour or two each morning to create your content.
Ive worked as social media manager at a few unpaid positions for organizations, and more recently took over as the social media manager of a Boston startup. I also worked for million-subscriber youtube company Funhaus, where I managed data and engagement numbers. In my best project, at the startup, the team were really struggling to put any constantly content up and improve their search terms - after working an hour a day for about 3 months I had increased twitter impressions by 54% and profile visits by 69%. Facebook post reach had gone up by 82%. Although this last number seems ridiculous, going from an inactive Facebook page to me working on content, I created 76x the average monthly Facebook engagements. Let me do something like this for you, too!