Hello,
I am sorry to hear that your friend is having such an awful time. I am confident that I can help you get off to the best start possible.
I have worked on a wide range of campaigns over the course of my career across all channels, including display, social, PPC, SEO, video, affiliates and email. I have set strategies and executed campaigns for brands including Daily Mail, BT, Citroen, VHI (health insurance), Vodafone, Virgin, SSE and many more.
Through all the channels I execute through (including social), efficiency is core. The reason for my rise to Director level has been my results focus for ecommerce campaigns. I have experience executing social campaigns through Pinterest, Facebook, Instagram, Twitter, LinkedIn and Reddit. In the Daily Mail I drove a 20% increase in Mail Shop (includes fashion) revenue through PPC and Facebook Ads, while reducing overall digital marketing spend. At BT I have saved the business north of £10m per year. At VHI my optimisation of the company's accounts led to a CPA reduction of over 50%.
In the UK, I was behind execution of the recent BT brand campaign, which is ongoing. This is one of the largest brand campaigns of the decade. I understand that you are looking to deliver based on a commission model, but I am keen to ensure that setup and completion costs are factored in at the start. I would love to discuss further with you why I am best placed to deliver results for you, and on the costing model.
Kind regards,
Philip Galloway