SEO/SEM Structured Program - E-Commerce Website

We are an online e-commerce experience and adventure company specilaising in selling activities such as skydiving, bungy jumping, white water rafting etc. and have already had our web designer perform SEO on the site. In saying this though, we have just addedd a new flash banner to the site and need significant fine tuning to the SEO on each page of the website. We also have a significant list of keywords that we will refine prior to handing across to the successful applicant. We will not under any circumstances allow "Black Hat" tactics that have crippled other organisations in the past, but prefer to use clean and cutting edge solutions for top page rankings with google/yahoo/alta vista etc. We are also interested in pursuing links. The job will involve finding & creating good, decent and related websites to exchange links with as well as creating quality 1-way links. We want good variation in the way we get links - i.e. social bookmarking, directories, articles, press releases, link bait, blogs, forums, etc, etc. All MUST be white hat. We will provide a list of keywords & URLs we are targeting. The following is the minimum requirement to quote: 1) Evidence of experience in this field. 2) How many links you can guarantee per month. 3) How you will report the links on a weekly basis (examples of reports also) 4) An outline of how you would go about this job - i.e. the process (researching our site, finding partners, links etc) 5) What the monthly quote would be. This should be the figure you bid for. 6) References from three clients you have done this SEO/SEM for in the past. 7) History of success with keyword campaigns on Google, Yahoo etc. If you don't answer these 7 questions in your PM then dont expect a reply. One liners with "I can do this job" will also not be acknowledged. Please don't copy & paste your standard company introduction into the PM as it will not be read. Our URL will be provided to those whom post the appropriate response in PM.