FRENCH PRESS RELEASE
MUST BE FOLLOWED:
[login to view URL] sure the information is newsworthy.
[login to view URL] the audience that the information is intended for them and why they should continue to read it.
[login to view URL] with a brief description of the news, then distinguish who announced it, and not the other way around.
[login to view URL] yourself, “How are people going to relate to this and will they be able to connect?”
[login to view URL] sure the first 10 words of your release are effective, as they are the most important.
[login to view URL] excessive use of adjectives and fancy language.
[login to view URL] with the facts.
[login to view URL] as much Contact information as possible: Individual to Contact, address, phone, fax, email, Web site address.
[login to view URL] sure you wait until you have something with enough substance to issue a release.
[login to view URL] it as easy as possible for media representatives to do their jobs.
Must be like this Press Release Template
FOR IMMEDIATE RELEASE:
Contact:
Contact Person
Company Name
Telephone Number
Fax Number
Email Address
Web site address
Headline
City, State, Date — Opening Paragraph (should contain: who, what, when, where, why):
Remainder of body text – Should include any relevant information to your products or services. Include benefits, why your product or service is unique. Also include quotes from staff members, industry experts or satisfied customers.
Abbreviated headline 2
(page 2)Remainder of text.
(Restate Contact information after your last paragraph):
eg: For additional information or a sample copy, Contact: (all Contact information)
Summarize product or service specifications one last time
Company History (try to do this in one short paragraph)
# # #
(indicates Press Release is finished)