As a professional writer, it is my job to communicate your message effectively to your audience. I take pride in always being focused on your needs as a client. If I write beautiful copy, but it is off topic, what good is it to you? I ask questions, encourage revisions, and don't consider the job done until you are completely satisfied. The writing style I employ is clean, direct, and easily comprehended. I avoid complex wording and language as those traits do not play well in most applications.I always do thorough research on any topic I am not familiar with, and work to write from an educated and authoritative standpoint.