Difference between academic content writing and web content writing işler

I'm in need of a skilled developer who can create and train a neural network for predictive analysis. The purpose of the network will be to process structured data (most likely in CSV or Excel format) for academic and research purposes. Key Requirements: - Expertise in neural network development and training - Strong background in predictive analysis - Proficiency in handling structured data - Familiarity with academic and research standards It would be great if you have experience with similar projects and can provide insights or suggestions to enhance the network's efficiency. I'm looking for someone proactive who can not only build a reliable model but also ensure it fits the required academic standards.

I'm looking for an expert who can assist in promoting a comedy event targete...26-50. The main goal is to reach a wider audience through various platforms such as: - Radio and TV commercials - Social media outlets - Flyer design and distribution - Increase in ticket sales Your output should be professional and direct, yet enticing enough to draw the attention of the target audience. An ideal candidate for this job would have experience in project management, marketing, and broadcast media with a knack for crafting engaging promotions that appeal to the demography in question. Skills required: - Marketing strategy - Content creation for social media, radio, and TV commercials - Flyer design - Experience with ticket sales increase - Understan...

...candidate should have entry-level experience in job posting and should be familiar with the Linkedin platform. - The job posting will be for remote positions, so the freelancer should be comfortable working remotely. - The project will involve regular and ongoing work, as we will be posting job openings on a continuous basis. - The freelancer will be responsible for writing compelling job descriptions, formatting them appropriately, and ensuring they are targeted towards the desired audience. - Attention to detail and strong communication skills are a must for this project. - Experience in the technology industry or familiarity with technical terminology would be a plus, but not required. - The freelancer should be able to work independently and...

...candidate should have entry-level experience in job posting and should be familiar with the Linkedin platform. - The job posting will be for remote positions, so the freelancer should be comfortable working remotely. - The project will involve regular and ongoing work, as we will be posting job openings on a continuous basis. - The freelancer will be responsible for writing compelling job descriptions, formatting them appropriately, and ensuring they are targeted towards the desired audience. - Attention to detail and strong communication skills are a must for this project. - Experience in the technology industry or familiarity with technical terminology would be a plus, but not required. - The freelancer should be able to work independently and...

I need a CV for the technology industry. The format should be a clean, professional PDF document. Key Requirements: - Create a CV for the technology industry. - Design the CV to be clean and professional. - Deliver the final CV in a PDF and word format. Ideal Skills: - Graphic Design - Resume Writing - Adobe Acrobat - Technology Industry Knowledge

...am looking for a skilled Social Media Manager who will be responsible for managing and posting daily content on both Instagram and TikTok. As an expert in engaging online audiences, your primary task will be creating and distributing promotional content tailored to a diverse range of target demographics. Responsibilities: - Develop, create and upload daily content for Instagram and TikTok - Tailor content approach according to specific demographics - Manage engagement and expand online presence The ideal candidate would have: - Proficient experience with Instagram and TikTok - Strong creativity in developing engaging promotional content - Understanding of audience engagement and ability to adj...

...recording, and then using Visio to create a process map. Additionally, I require the creation of a comprehensive SOP (Standard Operating Procedure) document. Key project components: - Watch provided screen recording to understand and map administrative processes. - Use Visio to create a detailed process map. - Develop a SOP document that breaks down each action step-by-step and highlights every action with a screenshot. Ideal Skills: - Detailed-oriented - Strong proficiency in Visio. - Excellent writing skills for SOP creation. - Experience in administrative tasks. By the end of the project, my objective is to have a detailed understanding of my administrative processes and a comprehensive SOP document for future reference. This helps us docu...

I'm looking for a talented individual with exceptional social media content creation skills. Your primary task will be to develop posts that promote brand awareness and engage our audience across Facebook, Instagram and Twitter. Key Requirements: - Creation of visually appealing, shareable GIF and Reels content - Understanding and consistent adherence to our complete branding guidelines - Ability to communicate the brand message naturally and effectively across different platforms Ideal Skills and Experience: - Proven experience in social media content creation - Strong portfolio of successful social media campaigns - Proficiency in graphic design and video editing - Understanding of different social media platfor...

...experience - Proficient in C programming - Familiarity with SPI communication Ensure the following: • The data should be written every one second. If writing the string takes more than one second, this should be indicated by an error flag. • The used PIO should get the address of the string in an init() function during initialization. • Core0 should not be used except during initialization. Core1 should not be used at all. The PIO should independently load the data of the string from memory every 1 second, transfer it into the SPI TX FIFO buffer, and write it to the SD card. • During intialization, create two files on the SD card; a data file and an error file. • In normal mode, the data should be written to the data file. • In error...

...Enthusiast. [Long-Term, Per-Project Pay] We are launching a new YouTube channel dedicated to exploring emerging and interesting technologies. Our goal is to stand out with content that captivates and educates by delving into the latest interesting technological advancements and innovations - from AI products, VR, to macro level tech changes. This role is perfect for someone who is deeply passionate about technology, stays abreast of tech trends, and possesses a witty and engaging writing style. You are always on twitter, product hunt, etc… and you get excited about cutting-edge developments. You will be paid on a per-project basis. Responsibilities: * Write engaging, informative, and creative scripts for shorts, may...

...We are launching a YouTube channel focused on delivering exceptional finance content that stands out from the conventional "how to make money" narratives. This role is perfect for someone who is deeply passionate about finance, enjoys keeping up with financial news, witty, and is excited to help build a unique brand from the ground up. Responsibilities: * Write engaging, informative, and detailed scripts for long-form YouTube videos that resonate with and expand our audience. 4 videos/month. Stay up-to-date with the latest financial news and trends to incorporate the most viral-potential concepts. Brainstorm how to differentiate from current finance channels. Requirements: * Proven scriptwriting experience, writing for YouTube specif...

...as a communication and data sharing platform between doctors and patients. The app should also include a subscription payment feature. Key Features: - Real-time messaging: Patients and doctors should be able to communicate seamlessly and instantly within the app. - Secure file sharing: It should be possible for patients to upload and share their medical history, test results and prescription information securely with the doctor. Payment Gateway: - The app should support credit card and PayPal payments for patients to send a payable subscription to their doctors. Ideal Skills and Experience: - Proficiency in Flutter and Dart for cross-platform app development. - Experience with real-time messaging and secure...

I am looking for an experienced developer who can create a comprehensive travel app for the iOS and Web platform. This app should serve as a one-stop solution for all travel plans rendering features related to: - Flight booking - Hotel reservations - Itinerary planning - Train booking - Bus booking Ideal skills required: - Proficient in iOS App Development and Web Development - Previous experience developing applications with booking systems - Understanding of UX/UI design principles for both iOS and web applications Experience in a similar kind of travel application will be given preference. I appreciate a well-organized, comprehensive approach in writing code and the ability to proper documentation.

...betting/casino company and we are seeking to recruit Account Managers based in Brazil. The successful applicants will be responsible for providing client service on an ongoing basis. Any previous experience within Sales, Business Development and/or Relationship Management will be considered an advantage, although candidates with little or no professional experience are also encouraged to apply. TASKS -The candidate must speak fluency in the Brazilian language and be willing and able to work at the beginning in a shift pattern (6 hours), covering working hours between 09:00 and 00:00. -The candidate must be able to contact (chat and call through our CRM) new users (supplied by the company), explain the site's functionality, help t...

...Executives who can drive sales for our web & mobile app development agency. The primary focus will be on generating leads and converting them into successful projects. The ideal candidate will focus on the technology and e-commerce sectors and target markets in North America, Europe, and Asia-Pacific. Key Responsibilities: - Identify potential clients, understand their needs, and pitch our services - Develop and maintain client relationships - Negotiate contracts and close agreements - Collaborate with the project management team to ensure successful project delivery - Proven experience in business development, with a focus on tech and e-commerce. - Proven experience in business development, with a focus on web...

...the technology and e-commerce sectors and target markets in North America, Europe, and Asia-Pacific. Key Skills and Experience: - Proven experience in business development, with a focus on tech and e-commerce. - Strong networking and relationship building abilities. - Excellent communication and negotiation skills. - Proficiency in proposal writing. - Past success in lead generation and cold calling. If you are results-driven, motivated, and have a track record of excelling in business development roles, we'd love to have you on board. What We Offer: Competitive 20% commission on every completed project brought in by you. Unlimited earning potential with no maximum barrier. Access to our team's expertise...

1) I want the ESTIMATE to allow the deposit but then show the balance and split that balance up between invoices. Can we show the former ESTIMATE and any related and paid INVOICES on the current invoice? So like The ESTIMATE shows what I suggested. Then the next INVOICE would show the project total, what was paid, what was still a balance (maybe the related, original ESTIMATE and the amount due on that invoice. And then show the next invoice (or invoices?) ANd then INVOICE #2 would show similar - the past paid and info + the current and future. Or maybe I’m thinking of this wrong and overly complex! I’m open to your expertise! 2) So then all of this - the ESTIMATE and INVOICES also appear in QuickBoo...

...for myself and there is not good ones available and maybe others could benefit from it. What I want is an html editor with live preview, where you can switch between the html and editing it as a text document and it auto converts to html. Main features include: Manage organization, including multiple html documents integrated, as well as other documents such as images. Organize a “project” with multiple files and folders, kind of like an IDE but simplified for HTML editing. Expect your website as code files in the same folder structure you set up so you can just easily upload it onto your website. Syntax highlighting save template pages Basic user guide manual Key Features: - Syntax Highlighting: This feature is crucial for...

I have completed 4 pages. I need 6 more pages of content on Chinua Achebe's magnum.

I'm looking for a talented video editor to help me create a special effects video. The video will be between 1-5 minutes in duration and intended for personal use. Key Responsibilities: - Create a Video - Apply special effects to enhance the quality and impact of the video - Ensure seamless integration of the effects with the original footage Ideal Skills and Experience: - Proven experience in special effects video editing - Proficiency with video editing software - Strong creative and artistic vision - Ability to work efficiently within a set timeframe Please provide samples of your previous work in special effects editing when applying. Thank you.

...request / fulfillment between these two platforms seamlessly. I synchronize products from the supplier using syncee. The problem with the data feed manager and external supplier at syncee is that you cannot make an order request to the supplier. Since the data feed contains special purchase prices, manual orders are not an option. I have attached a flow chart from the supplier on how the order request should be set up. Order request using POST. I assume this should be relatively easy to set up using the shopify api, php script and maybe webhooks. Key Requirements: - Build a reliable integration between Shopify and our Supplier platform. - Ensure the automation of order fulfillment is smooth and error-free. Ideal Skills and Experience...

I'm looking for an experienced academic writer with a depth of knowledge in literature, particularly on Chinua Achebe's magnum opus "things fall apart". The ideal freelancer should: - Demonstrate a clear understanding of argumentative essays - Possess significant insight into Achebe's literature - Have strong research and analytical skills The task involves crafting an argumentative essay that incisively dissects the themes and characters in Achebe's seminal work. Please include references to support your argument where appropriate. It’s a 10 page paper that I need due on Tuesday! I have a draft of 4 pages already so I need someone to revise the 4 pages, title, and add on to what’s already written. I also have the sou...

I'm seeking a professional editor to refine and enhance my 2-page resume with the following specific requirements: - Grammar and Spelling: Ensure all content is error-free and polished. - Formatting and Layout: Optimize the document's visual appeal and readability. - Content and Structure: Make sure the resume effectively communicates my qualifications to an academic institution. The ideal candidate should have: - Proven experience in editing resumes, with a strong grasp of grammar and formatting. - A background in HR, recruitment, or academia is a plus. - Excellent communication skills to understand my career background and tailor the resume accordingly.

...Ubuntu 16.04. This system should not be dependent on the internet, and I have a c++ application already running within the Linux system. This application would need to be made to run within the arduino or other. Would like to eventually move to a chipset if able. Key Requirements: - Voice Recognition: The system should have high accuracy voice recognition capabilities. - Intent Extraction: It should be able to extract specific intents from the recognized speech. - Standalone Operation: The system should function independently without requiring an internet connection. Specific Intents: - The system should be able to recognize and act upon commands related to controlling mouse functions, such as cursor coordinates and clicks. Ideal Candidate: - Experien...

...experience in Spanish optimization and digital marketing. The main objective of this project is to optimize the Spanish translation of website content for an industrial tech startup. The purpose of the website is lead generation, mainly targeting B2B industry professionals. • Experience: Proven experience in B2B content optimization, particularly with industrial tech startups is crucial. Next to this, a strong understanding of digital marketing and lead generation tactics is required. • Tone of Voice: The copy should embody a corporate and professional tone. The content must speak to industry professionals, therefore, a strong understanding of technical language and jargon, adapted to a professional tone is key. • Task: Yo...

...a skilled content writer who can create an engaging LinkedIn post to promote a product or service. The post should specifically target business owners and entrepreneurs, and should have an inspirational and motivating tone. Key Requirements: - Crafting a compelling and persuasive post that drives conversions - Understanding the mindset and needs of business owners and entrepreneurs - Ability to write in an inspirational and motivating style without sounding overly salesy - A solid understanding of LinkedIn's audience and best practices for engaging with them Ideal Skills: - Excellent copywriting skills, ideally with experience in writing for LinkedIn - Understanding of marketing and promotional techniqu...

...developer to create a comprehensive taxi booking app. This cross-platform application should be accessible to both iOS and Android users. Key features should include: - Payment integration: seamless, secure and efficient transactions are vital. - GPS tracking: I need a system that can assist in locating both passengers and drivers instantly. - User reviews and ratings: essential for maintaining service quality and enhancing user experience. Other vital features to be incorporated include: - Real-time ride tracking: passengers should be able to track their ride in real-time to know how far their ride is. - In-app messaging: essential for easy communication between drivers and passengers. - Multi-language support: the application sho...

I want to engage with someone to help me co write business articles around leadership and general management. Life learnings. And so on. Varied topics. Looking for a longish engagement with someone ideally having some corporate experiences.

I need a test case written for a single component in my React.js project. The primary purpose of the test...test case written for a single component in my React.js project. The primary purpose of the test is to ensure the functionality of this component. Ideal skills and experience for this job: - Proficient in React.js and JavaScript - Experience in writing test cases for React.js components - Proficiency with the Jest testing framework - Understanding of integration testing - Attention to detail to ensure thorough coverage of the component's functionality - Ability to communicate effectively on the testing process, results and potential bugs The ideal freelancer for this job would have experience in testing of React.js component, and be famili...

I'm looking for a dedicated and creative individual to assist with a unique MBA project in the field of financial forecasting, focusing on the banking industry. I am keen on exploring the intricacies of financial forecasting in banking which can set the project apart from the usual. Key tasks will involve: - Conducting thorough and original research on financial forecasting within the banking sector. - Developing a detailed and insightful report on your findings. - Ensuring the work is plagiarism-free and adheres to the highest academic standards. The ideal candidate for this project will have: - A strong background in finance and preferably experience with financial forecasting and banking. - Excellent research skills and t...

...professional who can help me update images and content on my website. The task involves the following: - Image Update: I will provide all the new images, and they need to be seamlessly integrated into the website. I'm looking for someone with a good eye for design and the ability to ensure images are in line with the overall look and feel of the website. - Content Update: All the new content will also be provided by me. The selected freelancer should be able to update the content across the site, making sure it is well-formatted and visually appealing. - Additional Web Page: Lastly, I need a new web page created which clearly defines our network area. This page should be well-designed and easy ...

...in Helm charts, Grafana, and Prometheus. Here are the key responsibilities: - **Helm Charts Deployment**: You'll be responsible for maintaining and creating Helm charts. Having experience deploying charts, especially multiple ones together, is essential. - **Grafana Dashboard Customization**: Your role will involve creating custom Grafana dashboards. This will require an understanding of how to best present data for analysis and how Prometheus collects data. - **Prometheus Monitoring Setup**: You'll be writing PromQL queries for system metrics analysis. Experience in similar monitoring setups is crucial. Ideal candidates should have prior experience with Rancher Kube Clusters and a solid grasp of Kubernetes concepts. Your knowledge of ...

I am currently in need of a technical writer w...manufacturing sector. I am targeting individuals who can simplify complex information and communicate it effectively. The documentation level will cater to users with intermediate understanding of the field. Key Tasks: - Develop accurate, intensive technical documentation with an understanding of manufacturing processes and technology. - Break down complex manufacturing processes into easily understandable instructions. Ideal Skills and Experience: - Significant experience in technical writing within the manufacturing industry. - Ability to explain technical content to an intermediate audience. - Excellent organizational and analytical skills. - Attention to detail is paramount. - Effective commun...

I am currently seeking a lawyer familiar with proprietary trading firms and compliance issues to assist me build a lawsuit. My goal is to regain access to my live trading account at a Hong Kong firm which was denied due to a compliance issue. Experience & Skills: - Proficient knowledge of the law surrounding compliance issues. - Proven track record in successful lawsuits involving trading firms. - Helpful to have familiarity with Hong Kong jurisdiction. My expectations: - Understand my case and clearly explain possible courses of action. - Construct a compelling lawsuit compelling the firm to reopen my account. - Previous consultation with a lawyer is not done. This is a challenging task so a seasoned professional is preferred, though I am open to upcoming talent wi...

...designer to craft unique, enticing content templates for our NFT project to be shared across Twitter. These tasks mainly include: Designing a house style for different kind of content holding images. They must showcase our NFT project. - Designing a square (1:1) also (3:2) social media share image - Designing a square (1:1) giveaway share image - Designing image of airdrop - Designing A4 page size branding infomercial where we can summarize our project - Showcase image of handful NFT -... Primary focus should be on unifying the designs with our website style. Specifically, our color scheme and typography must flow coherently throughout the templates. We use UBUNTU Mainly with Readex Pro As primary and secondary fonts. Experience with NFT or crypto pro...

I'm seeking a creative content writer to craft compelling product descriptions for a range of fashion items. This task demands a flair for storytelling and strong knowledge of fashion terms and trends. Ideal skills for this project include: - Strong copywriting skills - Experience in fashion writing - Ability to write concise, engaging content - Proficiency in English Your primary role will involve transforming bland information into powerful content that can impact consumers' purchase decisions. Therefore, it's key to have a thorough understanding of target audiences in the fashion industry and the ability to write in a manner that appeals to them.

I'm looking for a ski...Wordpress professional who can help me customize my existing business website. I don't require any changes to the template itself - just the content. Specifically, I need assistance with: - Customizing text and images: I need to replace or modify the existing text and images on my website to better reflect my business's current offerings and branding. - Forms and Surveys: I'd like to add a few new forms and surveys to my site for customer feedback and data collection. Ideal candidates should have: - Proven experience with Wordpress websites and templates - Strong graphic design skills for text and image customization - Proficiency in adding and customizing forms and sur...

I'm looking for a talented animator who can bring a logo to life using 2D or 3D animation styles, with a duration between 5-10 seconds. This logo should utilize bright and vibrant coloring. Key requirements: - Proficiency in both 2D and 3D animation - Ability to work with bright and vibrant colors - Experience in completing projects within a 5-10 second timeframe The successful freelancer will transform our logo in a way that captivates our diverse audience and accentuates our brand's identity. An eye for aesthetics and a detail-oriented mindset are essential. I would like to use Animated Logo on social media such as TikTok and Instagram and on my website Business looking forward to see your high skill on this task

I need a Python project completed and a detailed project report made on business analytics. - Main Objective: The main objective of the project is business analytics. - Data Type: The data to be analyzed is stock data. - Expected Output: The report should be based on the data analysis and should be according to the questions given. Ideal skills and experience: - Strong Python programming skills - Experience in business analytics - Proficiency in writing detailed project reports - Understanding of stock data and its analysis -The write ups in report can not be AI generated or plagiarized. -I will provide the datasets. Please bid if you're confident in completing the project and writing a comprehensive report based on the analysis.

I'm looking for a talented copywriter to construct captivating content for my social media posts. The primary purpose of these posts is to raise brand awareness in a casual and conversational tone. Key Responsibilities: - Generating posts that convey our brand's story - Engaging with our customer base through relatable, conversational content Ideal skills for the job: - Experience in social media copywriting - Ability to write in a casual, conversational style - Understanding of effective brand communication strategies - Ability to engage people through their writing and help increase brand awareness

Data analytics work, that requires the use of WEKA software to carry out data analysis and write a report, that involves a discussion on the Data Choice, data description, data preprocessing, data mining etc. About 2500 words. Needed in 4 to 5 days

I have an immediate need for a tech writer to assist with a critical task. I have a Google Docs document of more than 1000 words that demands the following: - Grammar and spelling corrections - Improvements in formatting and layout - Rewording of the content It's a task for now! Ideally, the writer should be proficient in Google Docs and have a strong command of English with excellent attention to detail. Experience in technical writing and an understanding of formatting and layout principles will be an advantage. Please ensure you are available to work immediately before expressing interest in this project.

...integrated that ranks players according to their skills and uses an ELO ranking method. - Achievment: game will have an achievment system, which should be extendable overtime/ in future by deffinng new set of rules - Visual Style: The game should have a Cartoonish visual style, similar to standard 2d online chess games. - Distribution platform: considered to be released via steam. Additional features include: - Friend Invites: Users should be able to invite their friends to play the game online. - Public Leaderboards: Implement public leaderboards to display player rankings. - as mentioned, it is not going to be standar chess game, it will also consist of some none standard chess pieces, which have their own specific move rules Ideal skills and experiences for this proje...

...seeking a dynamic and creative Content Creator or Social Media Assistant to collaborate closely with our Marketing team. The successful candidate will collaborate with our marketing team to design and produce compelling content that aligns with our brand's strategic goals. Responsibilities: Collaborate with the marketing team to brainstorm and develop content ideas based on proposed strategies. Design visuals and content layouts for marketing materials under the guidance and approval of the Marketing team. Assist in the creation and scheduling of content across various digital platforms to engage our audience and promote our services. Monitor social media and online trends that can influenc...

As a business owner, I need a meticulous and efficient individual who can extract image data from a series of PDF files. Key responsibilities: • Accurately extract image data from between 10 and 50 PDF files. • Ensure all extracted data is correctly logged and formatted. Ideal candidate: • Previous experience in data entry, particularly in handling image data. • Proven ability to work with PDF files. • Detail-oriented with high level accuracy. • Able to handle high volumes of data within a short period.

Let's make a difference in this PDF document together, see attachedI need an expert freelancer who is excellent in editing and deleting PDF text. Your task will be to: • Adjust the first and last name of the person - making sure it still looks natural within the context • DELETE the top right-hand number DELETE: The first and last name of the person( in centre of doc), DELETE: the top right number, DELETE the bottom left date and ADD the yoga alliance 200, 300 logo graphic somewhere nicely on the certificate , see attached Leave the line The key here is to keep the formatting exactly as is, to provide a seamless look. There will also be minor modifications needed for non-text elements such as add the attached logo. Your keen eye for d...

...authentication and OTP verification. The project aims to provide seamless user authentication and secure communication between Android, iOS apps, and backend servers. Key Features: User Registration and Login: Users can register using their mobile numbers and receive OTP for verification; Upon successful verification, users can log in securely using their registered mobile numbers. OTP Verification and Rate Limiting: Implement OTP verification for user registration and login; Integrate rate limiting to prevent abuse and ensure security during OTP verification. JWT Authentication: Generate JWT tokens upon successful OTP verification for secure authentication between client apps and the server; Implement token...

...scriptwriter with a passion for technology, business, and crafting engaging narratives? We are seeking a talented individual to join our team as a YouTube video script writer, specializing in creating captivating content for our channel. We require meticulously researched scripts for videos ranging from 10 to 20 minutes in duration. These videos will cover a wide array of topics, including business analysis, explainer videos, and documentaries. The ideal candidate will have a knack for distilling complex information into easily digestible and compelling narratives. Thorough Research: Conduct in-depth research to gather accurate data, facts, and figures related to the assigned topics. Engaging Scriptwriting: Craft scripts that are both informative ...

I'm seeking a skilled and experienced content writer to create compelling website copy. The primary objective of the content is to drive sales and engage with professionals. Key responsibilities and requirements include: - Crafting persuasive website copy: You'll be required to create content that is engaging, informative, and most importantly, incentivizes professionals to make a purchase. - Understanding of SEO: While sales is the primary goal, knowledge of SEO best practices will be a huge plus. - Strong writing skills: You should be able to communicate complex ideas in a clear and concise manner. - Empathy for the target audience: A good understanding of the needs and preferences of professionals will be...

Looking for a skilled video creator to develop an engaging and captivating entertainment video for tiktok. I will provide you with winning niches, all research is done by us. Key Requirements: - The video's primary purpose is entertainment. It should not only hold viewers' interest but also entertain them. - The target audience spans across age categories. The content must be universal, appealing to children, teenagers, and adults. - The video should last between 1 to 5 minutes. Ensure the content is engaging throughout the entirety of the video, without dragging or feeling rushed. Ideal Skills and Experience: - Proven experience in video production - Proficiency in mainstream video editing tools - Experience creating entertaining...