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I'm looking to significantly improve the search engine rankings of my website exclusively on Google. The specific focus is on on-page SEO. I believe the better optimization of my website's content (wp) can lead to improved visibility and boost organic traffic. Ideal freelancers for this project should have: • Extensive experience in on-page SEO techniques • Comprehensive knowledge and understanding of Google's algorithm • Proven track record of significantly improving website rankings through on-page SEO The overall goal of this project is not just about keyword density or HTML structures, but delivering quality content that is useful to the audience and easily understood by search engines. Must to at least: alt text, meta tags, ...
I'm looking to hire a virtual assistant with Amazon FBA experience to help manage my Amazon account. The main tasks you will be responsible for are: - Product Research: Conducting research to identify potential profitable products for us to sell. - Listing Optimization: Ensuring that our product listings are well-crafted and optimized for maximum visibility and conversion. - Account Management: General upkeep, responding to customer inquiries, monitoring sales, and ensuring the account runs smoothly. I expect the chosen candidate to work more than 20 hours per week. Experience in Amazon FBA is crucial for this role.
...assistance of a Virtual Assistant with substantial experience in Amazon Marketplace. Key Responsibilities: - Product Listing & Optimization: The ideal candidate should be proficient in creating compelling product listings and optimizing them for maximum visibility and conversions. - Product Search: You will be expected to conduct thorough product research to identify profitable opportunities for our business. - Inventory Management: Maintaining an organized inventory system and tracking stock levels is crucial for this role. - Account Management: Handling the day-to-day operations of our Amazon account, ensuring all processes are running smoothly and efficiently. Ideal applicants should have: - Intermediate experience with Amazon Marketplace. - A proactive ap...
I'm in search of a professional copywriter who specializes in writing for Wikipedia, and can specifically cover tech-related topics. This is a ...someone who is not only an excellent writer but also has a keen interest in and understanding of technological advancements. The content should be comprehensive, engaging, and, most importantly, informative. Key requirements: - Proficient in writing for Wikipedia - Extensive knowledge of the latest tech trends - Able to produce high-quality, error-free content - Capable of working within the constraints of Wikipedia guidelines and templates SEO optimization is not a priority for this project, though a general understanding of SEO principles would be beneficial. If you think you're the perfect fit for this...
I'm seeking a detailed-oriented copy editor who will elevate my 20,000-word non-fiction book to the next level, while also navigating the intricacies of preparing it for Amazon publication. High-level proficiency in sentence structure improvement and syntax is vital. Your role will involve: - Enhancing readability through the improvement of syntax and sentence structure - Applying your extensive Amazon publishing experience to prepare the book for a seamless publication process The perfect candidate is not only a skilled copy editor but also has a deep understanding of Amazon's publication requirements. The goal is to create an informative, reader-friendly masterpiece that complies with Amazon's rules.
...project. This person will be chiefly responsible for creating detailed project plans and allocating resources efficiently. Project Feasibility plan, analyse the project to test various feasibility options. Show how you have improved both the efficiency effectiveness, reduced risk and added value potential with those options. Use Gantt, Cashflow and Risk tools to illustrate the detail (templates for these tools are provided for you). Present your work in a power point document (examples of what these might look like are provided to help you). Include a final 1 or 2 slides that bullet point your reflective learning, based on the reading in the module and comparing this to your experience of developing a project plan. Key Responsibilities: - Utilize MS Project manageme...
...skilled in Amazon APIs and Shopify integration. My Shopify app needs to be integrated with Amazon Multi-Channel Fulfillment (MCF) to allow seamless operation. Here are the specific requirements: - Sync Shopify sales data to Amazon MCF. The synced data should include both order details and customer information. - I already have an Amazon seller account, so there is no need for set but I have not set up API or AWS access etc but can do what is needed and instructed. - The data syncing process could be automated but probably prefer my app to push a button to sync the orders. To apply to this project, you should have strong experience in both Amazon and Shopify integration. I'm looking for someone who can deliver a flawless sync operation,...
I'm in need of an e-commerce website that appeals to both English and Arabic-speaking customers. The primary products to be featured on the website are food supplements. Key Requirements: - Multilingual Design: The website should seamlessly switch between English and Arabic. - Dropshipping Model: The website is a dropshipping platform using Amazon as the primary supplier. - Bilingual Content: The products, descriptions, and all elements on the website need to be available in both English and Arabic. - User-friendly Interface: Potential customers must find the platform easy to navigate and use. - Integration experience: Experience in integrating Amazon as a supplier is a must. Ideal Skills and Experience: - Strong experience in e-comme...
...experienced web developer who can create an ecommerce website that is robust and user-friendly. The primary goal of this website is to sell products, and it should have the following key features: - A professional and visually appealing design that is easy to navigate - A secure and reliable payment gateway for credit/debit cards - A simple and efficient checkout process - A responsive design that works well on all devices - website need to create on Shopify - product import option from amazon via ASIN number - image of product can be added via other website product image url or manual upload This project does not require support for international shipping options. The ideal candidate should have a strong background in ecommerce website dev...
...creation of social media graphics to support our advertising efforts. - Use graphics and templates to communicate with our community, enhancing thier experience. The ideal candidate should: - Have a strong portfolio of work, showcasing your ability to create eye-catching print media designs for advertising. - Be proficient in using design software like Adobe Illustrator, InDesign, Photoshop and Canva (yes, we know that Canva is not pure, but we produce assets here) - Have experience in producing both original designs and adapting existing brand collateral. - Be able to consistently meet deadlines and work collaboratively on design projects. - Want to work independently, but as part of a team, feeling free to add thoughts and suggestions not just follow our brief. This ...
I'm seeking an experienced Canva designer to create minimalist-style templates for my Instagram posts and stories. Creative, visually appealing, and high-engaging templates are what I am after. - **Main Responsibilities** - Develop a consistent visual identity via minimalist templates. - Produce templates suitable for Instagram posts and stories. - **Ideal Skills** - Deep experience with Canva or similar graphic design tools. - Familiarity with the minimalist design aesthetic. - Understanding of Instagram's unique content requirements. Overall, I require someone who can deliver top-notch templates that flow with my Instagram's aesthetic and increase user engagement. Coherent visuals that tie my posts and stories together are ...
I'm in need of an expert to help enhance our website's engagement. We currently have a custom-built website. The primary goals I have in mind are increasing our website traffic and launching a successful email marketing campaign. Key tasks and deliverables include: - Setting up Google Analytics: I'm looking for someone who can help us understand our website's performance better and make data-driven decisions to drive more traffic. - Email Marketing Campaign: We need to design and execute an email marketing campaign that will engage our current customers and drive them back to our site. The ideal candidate should have the following skills and experience: - Proven experience in setting up Google Analytics for custom-built websites - A succes...
...facing a few critical challenges with my existing Google Ads, Analytics, and Tag Manager setups. I'm experiencing conversion tracking issues, tag implementation errors, and a data mismatch between multiple platforms. My main objective is to accurately track website conversions. I require a Google Ads expert who can: - Solve conversion tracking issues, - Fix implementation errors with tags, - Reconcile data discrepancies across platforms. Ideal skills and experience include: - In-depth expertise with Google Ads, Google Analytics, and Google Tag Manager, - Proficiency in addressing and resolving data discrepancies, - Proven track record in improving conversion tracking. Your mission should you choose to accept, is to create a seamless ...
This is our third attempt - we are hoping some talented SEO Specialist apply - looking forward to hearing from you. **It is preferred you have experience navigating Google's policies. As a medical clinic, we have certain restrictions that are not placed on typical businesses.** What you'll do - Define Marketing Goals with manager - Know Your Audience - Keyword Research - Create Compelling Ad Copies - Design Effective Landing Pages - Set Up Conversion Tracking - Choose Targeting Options - Assist with setting Budget and Bidding Strategy - Monitor and Optimize - Test and Iterate Biweekly updates and meetings with the owner are required. They will take just 15-30 minutes.
Niche: Comedy Type: Live action Language: hindi, Humor type: conversational, if there is action then that is also good Duration: as long as possible Audience: Adult Male/Female, 2nd & 3rd tier cities/towns Expected Output Format: MP4 video file Reference: humorous content. - Video Production: Ability to produce engaging and entertaining videos. - YouTube Content Creation: Understanding of YouTube's audience preferences and trends. I'm looking for someone who can create high-quality, engaging, and shareable videos for a long term basis. If you have a knack for crafting comedy, this project is perfect for you. You should provide all copyright free resources like footages, music etc You can find the reference videos links above. Long term work ! Thanks
I have an existing design for a branded pack of playing cards. You must be able to remake this design from scratch. You must be able to understand print templates. I don't want new designs. I am looking for a print designer to take the attached image and make it into the correct print layout of a playing card box also attached. There will be some text adjustments also. Experience in dealing with print design is essential.
...listings in Google. Key Requirements: - Optimize my product listings for Google search. - Implement strategies to improve my website's visibility and ranking on Google. - Provide recommendations and execute necessary changes to improve search engine rankings. Ideal Skills and Experience: - Proven track record in SEO services, particularly in Google search. - Experience with optimizing product listings for search engines. - Strong understanding of SEO best practices. - Excellent analytical and problem-solving skills to identify and address search engine ranking issues. - Ability to provide tailored recommendations and implement changes for search engine optimization. Your expertise will be instrumental in boosting my website's search engine rank...
...marketing campaigns. Responsibilities: and implement email marketing strategies to meet business goals and objectives. 2. Meet and exceed Daily and Weekly targets. 3. Develop and execute email marketing campaigns to generate leads and awareness. 4. Create and manage email campaigns, including planning, targeting, segmentation, testing and development. 5. Design and develop email templates, and other marketing collateral to support campaigns. up-to-date with industry trends, best practices, and emerging technologies related to email marketing and make recommendations for improvement. 7. Build and maintain relationships with potential and existing customers. monitor and analyze the effectiveness of email marketing campaigns and make recommendations for improvement
...particularly in generating website traffic from Google. The primary focus of this service should be to drive Google traffic to my existing website. Key Requirements: - Website Traffic Generation: I'm looking for a professional who can help increase the visibility and traffic of my website by leveraging Google's search engine. - SEO Optimization: I need an expert who can ensure that my website is fully optimized for search engines, particularly Google. Ideal Skills and Experience: - Proven track record of increasing website traffic from Google. - Strong understanding of SEO techniques and their application to drive traffic. - Experience in providing similar services to other clients. - Knowledge of the ...
I have a project focused on crawling results via AWS Lambda functions and AWS REST API. Here's what I need: - Implementation of AWS Lambda function...a project focused on crawling results via AWS Lambda functions and AWS REST API. Here's what I need: - Implementation of AWS Lambda functions. I have a python script and have previously successfully deployed on AWS lambda not sure why its facing error now - Triggering the lambda on a AWS REST API call Ideally, I'm looking for someone with robust experience in Python, AWS Lambda functions and amazon REST API. I'm looking for Developer who have experience working with aws services like lambda, aws api gateway and python. The projects is small and straight forward (~ max 2-3 hours) and need someone to deploy the RES...
...performance on Google Console Insight. - **Google Console Insight**: I need you to review the data and metrics on my website's performance, specifically focusing on search queries, click-through rates, and impressions. You should be able to provide a detailed analysis of these metrics, highlighting areas that need improvement. - **Error Fixing**: There are some unidentified errors on my website that are affecting its performance. Your task would be to identify and fix these errors. While I've not specified the exact nature of the errors in the initial survey, I'll provide you with all the necessary information to get started. I would need this work to be completed as soon as possible, so I'm looking for someone who can commit to this project ...
I require a skilled individual to make a landing page for me using multiple template kits from Envato. I'll provide you with the templates, as I have a subscription to Envato. I need the freelancer to create a landing page with the following sections: Hero Trusted By Vision, Mission & Video Intro About Us Client Success Story Services Overview Pricing 1 Client Testimonial Statistics Blogs CTA All the above sections are already built. I just want a freelancer to get all of them on a page and add that to my website. This is because I am not able to install any template kits on my website due to an unknown error. Attached. Ideal Freelancer: - Proficient in Elementor and WordPress - Experience in setting up and customizing template kits from Envato - Strong ...
I'm in need of a skilled developer to create comprehensive shipping plugins for my company. Essential Features: * Real-time tracking * Multiple shipping options * Integration with popular ecommerce platforms Ecommerce Integrations: * Shopify * WooCommerce * Magento * Amazon * Unicommerce Timeline: The project should be completed within a month. Ideal Skills: * Profound knowledge in creating plugins for ecommerce platforms. * Experience in incorporating multiple shipping options and real-time tracking features.
Title: Expert Google AdWords Specialist Needed for E-commerce Campaigns Description: We are seeking a highly experienced Google AdWords Specialist to create and manage campaigns focused on boosting sales for our E-commerce business, specifically targeting our Amazon shop. The ideal candidate will be responsible for launching new, effective, and efficient AdWords campaigns and ensuring they are fully optimized for the E-commerce industry. Responsibilities: Independently registering and managing comprehensive AdWords campaigns. Designing and implementing strategies aimed at substantially enhancing product sales. Optimizing campaigns specifically for an E-commerce setting to maximize ROI. Providing innovative solutions and maintaining a 'sales-first' approac...
I'm seeking an experienced developer to convert more than HTML pages into a WordPress website. I need to this html to wordpress Demo:
I'm looking for a freelancer who can lend a hand with my Facebook activity. Specifically, I need help posting about local community events in groups. Key Responsibilities: -Posting multiple group posts per day - Editing templates of posts before posting - Updating a spreadsheet to monitor posts Ideal Skills: - Experience using Facebook - Experience using Google sheets - Understanding of Facebook groups Please note, this is a very basic project, so I'm mainly looking for someone who can help me maintain consistent activity. Ideal for someone looking for a few hours a week of very simple work.
I am looking for an artist with proven expertise in creating paint-by-numbers templates. These are the specific requirements: - Size: The artwork needs to be of medium size, precisely 12x16 inches. - Theme: Nature-themed, please focus on landscapes or animals. Let's bring the outside, inside in a charming and simplistic manner. - Complexity: I prefer a beginner level design, with fewer and larger sections. I am new to this hobby and want to enjoy the process without feeling overwhelmed. Ideal applicants would be those who have a strong grasp of visual composition and can design inviting, beginner-friendly paint-by-numbers templates. Previous experience in similar projects will be highly appreciated.
I've connected my Shopify store directly to Google Merchant Center, but I've noticed a significant discrepancy between the number of items in my Shopify store and those that are showing up in Google Merchant Center. I'm looking for an experienced developer who can help me troubleshoot and resolve this issue.
...open to make changes in deliverable as required and suitable to future technology. Project Deliverables & Submission • Bug free flawless functioning of the desktop software having new UI across devices and OS. • Client should be able to upload executable file on client's website, send updates (version and features) to client's customer/user (similar to how windows updates are sent to users). • Client should be able to generate unique permanent ID for each customer (individual/organization) and each user to identify them. Which should be saved on client’s server database. • Client's customer/user should be able to download the executable file from client's website/server, install the software via installation mana...
I am seeking an experienced Python developer with a comprehensive understanding of Amazon Web Services (AWS), particularly the AWS RDS service. This project involves writing a Python script that will automate the process of reserving an AWS RDS instance in the US region. As for the type of RDS instance to be reserved, I have yet to decide and am open to recommendations based on effective cost and performance analysis. Deliverables should include not only the script itself but also clear, concise documentation explaining its use and functionality. Ideal Skills/Experience: - Profound knowledge of AWS and its RDS service. - Python scripting expertise (with boto3) - Excellent technical documentation skills. This Script will be run through AWS Lambda every month and if Reservation for...
As a seller on Amazon India. I'm currently under the Clothing category and I'm seeking a professional who can help 1. Post images of my products 2. Upload product description that you will be given to you by us 3. Create variations - that is size and color for now 4. Any other additional skills will be an advantage This is a LONG TERM job for the right candidate and can they can grow with us over the years.
I need a Google document converted into both Word and PDF formats. The formatting needs to be almost the same as in the original document, but some minor adjustments are acceptable. I require this task to be completed within a month. Ideal Skills: - Proficiency in Google Docs, Word, and PDF formatting - Attention to detail - Ability to make minor formatting adjustments while keeping the content consistent - Timely delivery Please reach out if you have these skills and can complete the project within the specified time frame.
I'm looking for a ...create a real-time XML feed for my WooCommerce website built on WordPress. The feed will be used for Google Merchant Center and should include a specific set of product attributes. Ideal Skills: - Proficient in WordPress and WooCommerce - Experience with XML feed generation - Familiarity with Google Merchant Center requirements - Strong understanding of product attributes and their importance in eCommerce Key Requirements: - I want the feed to be updated automatically in real-time. - See attached If you have experience with similar projects, please provide examples in your bid. I'm looking for a professional with proven expertise in this area. The ideal candidate should be able to deliver a high-quality, efficient solution that meets...
...reflect a brand’s identity. Requirements: - Logo Redesign: Refresh our current logo to resolve issues with pixelation and enhance overall quality. - Video Call Backgrounds: Design custom backgrounds for video calls that reflect our corporate identity. - Word Templates and Project Proposals: Create templates for documents and proposals that are user-friendly and visually aligned with our brand. - PowerPoint Templates: Design templates for presentations that are both professional and creative. - Invoice Templates (Excel): Develop invoice templates that are clear, professional, and include custom fields as per our requirements. - Social Media Profile and Cover Photos: Design attractive profile and cover images for our social media that main...
I'm looking for a skilled Photoshop expert to transform an existing property dossier into a reusable template. This will allow us to efficiently create similar dossiers for other properties in the future. Key Requirements: - Utilizing Photoshop to reformat the existing dossier into a versatile template. ...dossier into a reusable template. This will allow us to efficiently create similar dossiers for other properties in the future. Key Requirements: - Utilizing Photoshop to reformat the existing dossier into a versatile template. - Including key elements like property information, descriptions, images, and contact details. Ideal Freelancer: - Proficient in Adobe Photoshop. - Skilled in creating templates. - Experience in design for real estate or property-related materials w...
I'm seeking a proficient Linux professional with AWS expertise to create an automated script or playbook for implementing CIS Benchmark level 2 on Amazon Linux 2 instances. Key Requirements: - The automation should be tailored specifically for the Amazon Linux 2 platform. - The script/playbook must adhere to CIS Benchmark level 2 standards. Key Automation Features: - The script/playbook should be triggered manually by an administrator. - Comprehensive error handling should be included in the automation. This includes logging, reporting, and potentially even some form of notification system in case of errors. Ideal Skills: - Proficient in scripting with bash. - Experience with infrastructure as code tools, especially Ansible. - Expertise in AWS, particularly in workin...
...positive reviews on Google Maps. I'd like to enhance my brand's online reputation, attract more customers and ultimately improve my local search ranking. 1. Company (Orthopedics Center) 2. Company (Turkish Restaurant) 3. Company (Rehabilitation center) We need optimization for the Google reviews of these companies. Key responsibilities include: - Developing a strategy for increasing positive reviews - Implementing this strategy with the goal of attracting new, positive reviews - Monitoring and reporting on review trends - Suggesting and implementing changes based on review trends The ideal freelancer for this job would have experience in Google Maps optimization, specifically
I need a customised Google Sheets add-on that connects with the multiple ad account platform APIs to retrieve specific advertising data. Specifically, I'm interested in: - Retrieving all relevant ad related metrics that the APIs provide that will be selected from a menu add on extension for Google Sheets. Project needs completing within 1.5 to 2 months from start date. The aim of the project is to automate the process of fetching these data, reducing manual efforts and time for users. Ideal freelancer should have: - Profound knowledge of Google Sheets Add-ons - Experience with multiple Ad Account APIs - Understanding of Advertising metrics - Ability to deliver a clear, easy-to-use interface within Google Sheets. Success for this project ...
...a skilled Google marketing expert to help me create and manage a targeted campaign that will generate leads and sales from a young adult audience, aged 18-34. Key Responsibilities: - Conduct a thorough SEO analysis and implement strategies to improve website visibility among young adults on Google. - Create and manage effective Google Ads campaigns that are aimed at generating leads and sales from this specific audience. - Utilize Google Analytics to track and analyze the performance of the campaign, in order to make data-driven decisions and optimizations. The ideal candidate for this project should have proven experience in: - Running successful Google marketing campaigns, particularly targeting specific demographics. - Proficiency in SEO t...
...stunning and user-friendly Wordpress website for my aesthetics clinic. Here's what I need: Introduction: This document outlines the development plan for creating a WordPress website for an aesthetics clinic specializing in dental, derma, laser hair removal, and skincare services. The website will feature a user-friendly interface, an efficient booking system, and seamless integration of essential functionalities such as WhatsApp integration, email notifications, and accessibility for both patients and the sales team. Objective: The primary goal is to develop a comprehensive website that effectively showcases the clinic’s services while providing a seamless booking experience for patients and the sales team. Utilizing existing WordPress plugins an...
Our company requires a seasoned expert in Google Ads who can deliver weekly reporting and insight recommendations into our Google Ads performance. We also require analyses of our online competitors, to ensure our pricing and product offering is the most competitive. Focus areas include: * Key metrics: Your reporting should provide critical insights into Cost Per Click (CPC) and the Return On Ad Spend (ROAS). * Insights Recommendations: The ideal candidate should be able to use the generated report to optimize underperforming campaigns, identify new keyword opportunities, and analyze audience demographics to optimize targeting. * Reporting Timeline: It is essential to provide detailed daily, weekly, monthly, and yearly reports for a comprehensive look at the ad campaign p...
...and Google. The goal of this campaign is to generate high-quality leads, specifically from the professional age group of 25-54. Key Requirements: - Expertise in managing ads on Facebook and Google - Proven track record in lead generation campaigns - Understanding of audience targeting for professionals Project Scope: - Creating and managing ad campaigns on both platforms - Regularly tracking and optimizing ads for lead generation - Monitoring and reporting campaign performance Ideal Candidate: - Has successfully managed similar campaigns - Proficient in utilizing Facebook and Google ad platforms - Understands the nuances of targeting and engaging with professional audiences If you have the skills and experience to deliver a successful lead generation campaign ...
I'm in need of a proficient graphic designer who can assist in enhancing our Amazon product listings. This project focuses specifically on our cosmetic products. Key Project Details: - The project involves enhancing and potentially creating new images for our cosmetic product listings on Amazon. - Each cosmetic product will require 5-10 images. - I'm looking for a creative, artistic style for the images to ensure they stand out and look professional. - mockup of bottle. Ideal Skills and Experience: - Proficiency in graphic design, particularly for e-commerce platforms. - Experience with Amazon product listings, particularly in the cosmetic industry, would be a big plus. - A solid portfolio demonstrating your ability to create high-quality, creative, and en...
We need get our GMC account approved, we use Shopify and all our products will be index, you need do all settings so our account can get approved by Google. We have just created the account and connect our account from Shopify to GMC
... Let's explore some top contenders in this price range: Google Pixel 5a: Price Range: Approximately €400-€450 Description: Known for its clean Android experience and excellent camera performance, the Google Pixel 5a offers great value for money. With its reliable software updates and solid battery life, it's a solid choice for those who prioritize software optimization and photography. Amazon Link OnePlus Nord 2: Price Range: Approximately €350-€400 Description: OnePlus has gained a reputation for offering high-quality smartphones at competitive prices, and the Nord 2 is no exception. With its fast performance, vibrant display, and 5G connectivity, it's a compelling option for users seeking a smooth and responsive experience. A...
I'm looking for an experienced UI/UX designer to help me reimagine our broadcast portal templates and pages. Our main goal is to improve user experience, increase user engagement, and enhance the visual appeal of the portal. The pages are the following: MAIN TASK: Redesign all the pages, these pages will be chosen as templates by end-user, so we need variations of how to show live, upcoming and archived broadcasts. WE NEED MORE THAN ONE VARIATION. URLs:
Help a small news site to create two new templates in Mailchimp for e-mail news letters. There are old templates for inspiration, but we would like more modern templates for news letters with more photos. The freelancer will get login details to our Mailchimp account. If you have made newsletters in Mailchimp before and can show an example of such a newsletter=big plus. The attached file is a news letter we like. The freelancer will have so send a few drafts, there will be alterations before we have two nice templates.
The goal of this project is to develop an integration between Google Looker Studio and MongoDB that allows for real-time data visualization. This solution will help our organization make decisions based on up-to-date and dynamic information directly from our MongoDB database.
...stories. Key Project Deliverables: - A+ Content: I need you to incorporate the brand's history and story, as well as highlight the product's benefits and features in a clear and engaging manner. - Infographics: You will be required to create 6-7 infographic images to be used on Amazon. Although I have missed specifying the exact features to highlight, please ensure that they resonate with the brand and its positioning. Ideal Skills and Experience: - Previous experience designing and creating A+ content for Amazon. - A strong portfolio of graphic design work, specifically in the beauty or FMCG industry. - Ability to write engaging copy that complements the visuals. Please note that while expertise in hair care or beauty industry is a plus, it is not mandatory....
