Need someone writing business letter introduction işler

Looking for someone proficient to create the design of my book. It is a book like a workbook or photo album. Book size: A5 (148 x 210 mm) The book consists on: - Introduction - Table of Contents - 100 activities. One activity per page (please see the example attached) - Quotes that intersperse the pages - Conclusion PLEASE READ - PLEASE READ - PLEASE READ Start your proposal with the budget and delivery time

I'm seeking a skilled data analyst to enhance our business insights using financial data. The ideal professional for this role should have a strong history in financial data analysis, and a knack for developing interactive dashboards for data visualization. Key Responsibilities: - Dive deep into our financial data to extract valuable insights - Help us understand our business better through these insights - Develop interactive dashboards to make the data accessible and actionable for the team Ideal Skills: - Proven experience in financial data analysis - Familiarity with data visualization techniques - Expertise in developing interactive dashboards

I am in need of an expert who can enhance the content and design of my PowerPoint presentation, in addition to making necessary formatting adjustments. The presentation is for a business proposal and contains more than 20 slides, therefore the successful candidate must have adequate experience in business presentations and be skilled in the various aspects of PowerPoint including but not limited to: - Editing and improving the content to be persuasive and impactful - Designing visually appealing slides that are effective in communicating the message - Applying consistent and appropriate formatting throughout the presentation We have over 40 slides currently. Most of the content will be changed or updated. Looking for help to take existing info and make it a consisten...

I'm seeking...seeking a seasoned Business Plan writer with a track record of success in attracting investors, especially venture capitalists, for the hotel industry. Key Requirements: - **Industry Knowledge**: Familiarity with the hotel business, including market trends, competition, and potential challenges. - **Investor Focus**: Ability to craft a plan that appeals to venture capitalists, demonstrating profitability, scalability, and ROI. - **Financial Acumen**: Proficiency in creating detailed financial projections, forecasts, and return on investment metrics. - **Communication Skills**: The ability to present complex ideas in a clear, concise, and persuasive manner. This plan will be the cornerstone of our efforts to secure the necessary funding to launch and gr...

I require an expert PowerPoint designer for a formal business presentation. The theme should revolve around 'Business' and incorporate corporate colors for a polished, professional look. Strong attention to detail, creativity, and a knack for professional design are desirable. Skills and qualifications: - Strong PowerPoint design abilities - Knowledge of color schemes, specifically corporate colors - Experience in creating business presentations - Ability to convey complex information concisely and visually - Time management and ability to meet deadlines. This is not just about adding data onto slides; I need an individual who can visually tell a story through a presentation - making complex business data easy to understand, engaging, an...

I am currently seeking a part-time employee to work for me （monthly）. Job Details:"Edit Amazon product images and amazon product listings" We will send money from freelance every month. Ideal Skills and Experience: - photoshop skill - Ability to work independently and meet project deadlines - Good English reading and writing . Salary and Bonus Structure: During the first two months of employment, your monthly salary will be $80. If you successfully avoid any mistakes during this period, you will receive a $20 bonus. After the initial two months, your monthly salary will increase to $120. Similarly, if you maintain a mistake-free performance, you will receive a $30 bonus. If you continue working for six months your monthly salary will be $150. Again, maintaining a f...

I'm after a skilled content writer to create engaging Spanish blog posts with locommerce focus. The project will involve: - Researching within the local marketplace - Writing clear, informative and deals, hacks and tips. - Adhering to the concept and content template provided. Key Requirements: - Proficiency in Spanish. - Experience in writing and researching commerce topics. - Ability to adapt a tone to informative and professional. Looking for long term contract and full time work

Good day guys, I am looking for someone to make a Nice video explaining the transformation of graphs of the sine, cosine and tangent functions. I will be telling u the exact topic to you in private chat. I will be asking you to make a sample video explaining a topic with nice PowerPoint explanations used in explaining the topic. You surely must be very good in Mathematics and also good in making PowerPoint Presentations as I want all explained using PPT's and writing. My budget is $10 - $15 for this so if you are planning to bid more than this, I would not consider you bid at all and also please type "Transformation of Graphs of Trig Functions" in the bid so I know that you are not a bot and have read the requirements thoroughly.

I would like you to make a new logo for "Bayside Gutter Cleaning" or "Bayside Gutter Cleaning Service" for my gutter cleaning business in Melbourne, Australia The colors, line thickness and fonts etc. should be similar to here: Elements should probably include a chevron/roof shape, and maybe one or two of waves like in the logo in the link.

I'm in immediate need for a gifted designer to create a business card for me. I value simplicity and elegance in design. What I anticipate to showcase on the card includes my name, job title, my company's name, logo, and my contact information. - Key Points: - The card's design should be minimalist yet striking. - The turnaround time should be as short as possible. Skill-set necessary for this job includes: - Aesthetic sensibility, with an eye for minimalist design - Quick turn-around time - Proficiency in image editing software (Adobe Photoshop, Illustrator, etc.) - Attention to detail, ensuring all necessary information is included and legible - Previous experience with business card or logo design will be a plus. I need it be very spe...

Hi Designers, I need a logo and a business Card design for a financial broker. The company name would be Skyline Mortgage Solutions. Imagine the "SMS" initials intertwined elegantly, perhaps forming a geometric symbol reminiscent of a skyline. The "S"s could curve and overlap, creating a sleek and modern look. For color scheme, you might consider using shades of blue or green to evoke trust, stability, and growth, which are important qualities in the financial sector. Adding a touch of silver or gold can convey professionalism and sophistication. The font choice should be clear and easy to read yet have a contemporary feel. The logo should reflect the company's values and convey a sense of reliability and expertise in the mortgage indust...

Lütfen detayları görmek için Kaydolun ya da Giriş Yapın.

...comfortable working remotely. - The project will involve regular and ongoing work, as we will be posting job openings on a continuous basis. - The freelancer will be responsible for writing compelling job descriptions, formatting them appropriately, and ensuring they are targeted towards the desired audience. - Attention to detail and strong communication skills are a must for this project. - Experience in the technology industry or familiarity with technical terminology would be a plus, but not required. - The freelancer should be able to work independently and meet deadlines consistently. - This is a great opportunity for someone looking to gain experience in job posting and build their portfolio. - If you are an entry-level freelancer with a passion for technology and a...

I'm looking for a professional content writer with experience in creating engaging copy specifically for Facebook. The content needs to be polished, reflecting a professional tone. Key requirements: - Excellent understanding of writing for social media, particularly for Facebook. - Capability to maintain a professional tone throughout the content. - Previous experience in creating engaging and shareable content. Your responsibilities would include: - Creating a content calendar for Facebook posts. - Writing and scheduling the posts in advance. - Monitoring and responding to comments or messages as necessary.

Welcome, subject- Lending page design Use software - design and development- Wo...Text Image and Video will be provided by us, The kind of work I want is already given below step by step, you can do the work by following it. Crate high converting lending page Rodmap- Best hedline Then subheadline Video CTA ( call to action button Features Customer reviews Software use step 1- step 3 CTA( call to action button) All this stunning visuass without ai man animation photo and writing 30 maney- back guarantee With Artisia - AI Image Studio you can Product also integrates seamlessly CTA( call to action button) foter I have uploaded a photo for demo, you can see it and work. Keep in mind that text image coloring must be of high quality, desktop or mobile friendly design must...

As the owner of a small local cigar business, I am looking to increase my brand outreach and customer base through marketing on social media. Key areas of focus: - Major marketing push on Facebook and Instagram - Main target audience: Men Materials Required: Given that "type of content" was not specified by me, the freelancer should be versatile in creating a variety of engaging content. Ideal Skills & Experience: - Proven social media strategy and execution experience - Strong understanding of the male demographic on Facebook and Instagram - Background in lifestyle or luxury product marketing would be appreciated - Creativity in content creation to engage audience and drive interest - Experience or deep understanding of the cigar industry/business is a hug...

I'm looking for an experienced graphic designer who can create a vibrant and captivating logo for my business, "Good Vibes." We deal in wholesome food for healthy hearts and want our logo to represent this. Key elements to be incorporated in the design: - The Heart symbol, signifying the emphasis on heart health - Healthy food symbol, showing our commitment to wholesome food Business Slogan "supplying wholesomeness" Ideal Experience and Skills: - Experience in creating compelling logos for food businesses - Excellent understanding of visual elements - Ability to create a design that embodies the spirit and core values of our business Your job will be to create a logo that encapsulates our brand identity and communicates our mission ...

The name for the logo is YZ Production. It’s for video editing services, and musical band. I want the logo to look super professional and sleek and sharp. The y and z can be entwined with each other.

I'm looking for someone who can create an Entity-Relationship (ER) diagram and possibly a related dataflow diagram for my different business systems. This diagram should map out the relationships between these systems and highlight data flow, perhaps in a dataflow diagram, but the flows are quite simple and may not justify a separate diagram. The primary requirements for this project are; - Creation of a moderate-level detail ER diagram for my business systems based on the description I will provide - Emphasis should be placed on data flow - Key attributes of entities should be included in the diagram (PK, FK) - thought I am happy with placeholders for other details, like data types. The ideal candidate should have experience with ER diagram creation in a bu...

...bold and colorful cover for a non-fiction book in the business domain. Here's what I am expecting: • Expressive Cover: The cover should represent the core ideas of the book vividly. As it's a business book, it's essential to have an element of professionalism in the design, yet it should stand out due to its bold and colorful aspects. • Integrate Texts Seamlessly: Title, subtitle and author's name need to be incorporated in the design without overshadowing the visuals. • Target Audience: Remember, the target readers are individuals interested in business and entrepreneurship, the design should be attractive to them. Ideal candidate should have: • Previous experience in book cover designing, parti...

I am in need of a Full Stack Developer who is proficient in Javascript, PHP, CSS, as well as all the latest stuff, and has experience with database integration and responsive design to fix our dating website(s) and database. The live project you will be working on it and some of the sites that are identical but branded differently but also part of our network of free dating sites. We will be integrating 60 or so sites into one and making many changes. Some will need to be recoded and some things can be saved. Prefer bite sized approach focused on a trusting long term relationship. You should be highly skilled and fast as well as what you do. We prefer a single individual or very small team. There is also code hacks that are redirecting out traffic that needs to be sort...

I'm looking for a proficient designer to create minimalist business cards for my company. Key Information for the Cards: - Include name and title Chris Tucker - Company name and logo Overtime Apparel Co - Contact information Specifications: - The size should adhere to the standard measurement (3.5" x 2"). - The design must be simple and minimalist. No overly complex or intricate patterns. Ideal Candidate: - Proficiency in minimalist design principles - Previous experience in business card design - Strong attention to detail - Can provide design within a stipulated time frame

I'm in need of a business development expert to help me accomplish several key objectives. Responsibilities Include: - Developing and implementing business strategies to achieve growth - Identifying and securing new business opportunities - Expanding our market reach among key demographics - Driving initiatives to increase sales - Enhancing our brand reputation - Using innovative methods to attract and engage customers Ideal Candidate: - Proven experience in business development and marketing - Adept at driving sales and expanding reach - Proficient in market analysis and strategy development - Strong understanding of branding and reputation management - Ability to engage with a diverse audience - Excellent communication and negotiation skills - A...

I need a talented copywriter who can create compelling and persuasive sales content targeting millennial consumers. Your tone should be informal yet captivating, aiming to increase sales for my product/service. Key responsibilities will include: - Crafting persuasive sales messages using an informal and conversational style - Understanding and effectively targeting millennial consumers The ideal candidate will have: - Proven experience in sales copywriting - Ability to effectively engage and persuade millennial customers - Strong creative writing skills, with the knack for delivering captivating and conversational content Remember, your task is to increase sales by crafting a compelling story that millennials can resonate with.

I'm in immediate need of a grant writer with expertise in US Government grants, specifically focused on veteran-related causes. Here's what I am looking for: - Someone willing to work for 5% commission on 100000$ and extra 2% for anything over 100000 with a proven track record of successfully acquiring US Government grants, with a specific focus on veteran affairs - Familiarity with the nuances of grant writing for veteran-oriented projects - Able to provide quick turn-around time as this project is urgent in nature Skills & Experiences required: - Extensive experience in grant writing with a focus on US Government grants - Previous engagement with veteran-related matters is a significant advantage - Excellent and rapid research and writin...

I am in need of a skilled scriptwriter to create a YouTube script that will focus on a comparison theme. The script should be primarily focused on being entertaining, making effective and engaging use of the comparison topic. Key Requirements: - The main topic for the script is comparison. The script needs to be able to effectively contrast different items/topics to create an entertaining video. - The script should compare items from the following categories: Products, Services, and Ideas. The ability to create witty and engaging comparisons is therefore essential. Ideal Skills and Experience: - Proven experience in scriptwriting, particularly for YouTube or other video platforms. - A strong understanding of what makes content entertaining and engaging. - Excellent communication ...

We are looking for an expert agency or an Individual who are experienced of setting up Business meetings fro Indian companies who are seeking to explore opportunities in Middle East market through their Services and Products. We need expert in Dubai/Middle East to assist our company to connect with Right Party Contacts who are associated directly with outsourcing services in their respective organizations in Training and Development and offshore resource management services. The ideal candidate should have a strong network and knowledge of the local business landscape in Dubai. You/Your agency will be responsible for identifying potential venues, negotiating contracts, and managing logistics to ensure seamless execution of corporate meetings. This role requires excel...

I'm in need of a skilled artist who can create a unique 'EVOLVE' artwork piece for a physical product. The task is to write the word 'EVOLVE' vertically using only 1 similar length line for each letter. The style I'm envisioning is a custom font that merges elegance and simplicity. Your challenge is to make it visually compelling. Key requirements: - Custom font style creation - Vertical composition of the word 'EVOLVE' Please see the attached example for reference. Looking forward to seeing your portfolio and discussing your ideas for this project.

I have set up an accounting and advisory business and looking for help designing a logo. - Name of business is "Allure Advisory" - Would like a symbol based logo - Professional style logo Logo would need to be able to be used for email sign-offs, websites, reports and clothing.

I'm in need of a Business Analyst specialized in writing user stories for a specific purpose. Key Requirements: - USER STORIES: Your primary task will be to generate user stories based on my requirements. These stories should be well-structured and clearly defined to facilitate development. - GRAPH: You'll also be responsible for creating a graph that visually represents the requirements laid out in the user stories. Ideal Skills and Experience: - BUSINESS ANALYSIS: A solid background in business analysis is a must for this role. This includes understanding the methodology of writing user stories. - DATA VISUALIZATION: Experience in creating graphs or data visualizations will be highly beneficial, especially in the context of represen...

I'm looking for a skilled speech writer who can create a modern, humorous best man speech that captures the essence of...as some childhood memories with the groom. - The theme of the wedding is modern, so the speech should complement this style. - The tone of the speech should be light-hearted, funny, and engaging. - The best man speech should include anecdotes about the bride and groom's relationship, as well as some childhood memories with the groom. Ideal skills and experience: - Prior experience in speech writing, particularly wedding speeches. - Ability to infuse humor into the speech while keeping it engaging. - Understanding of modern wedding themes and the dynamics of relationships. Looking forward to hearing from talented writers who can help me create a memora...

I'm in need of a talented individual to compose job proposals on my behalf. The proposals will be targeting the graphic design sector, specifically for logo design projects. I need proposals tailored towards minimalist style logos. Key Requirements: - Job Proposal Writing: You should have prior experience in writing compelling job proposals, particularly within the graphic design domain. - Graphic Design Knowledge: A deep understanding of the various elements of graphic design, with a specific focus on logo design, is highly desired. - Minimalist Design Expertise: You should be well-versed in the principles of minimalist design and have a portfolio of minimalist logos to showcase. The ideal candidate should be able to articulate my requirements effective...

For this honorable tas...portfolio that demonstrates their capacity to write empathetically and engagingly about personal trials, triumphs, and legacies. Your insightful perception and eloquent writing skills should give everyone the sense of knowing and understanding our departed loved one better. This biography will mean a lot to our family, serving as a treasured keepsake for future generations to understand their familial roots. Ideal Skills and Experience: - Demonstrable experience in biography writing - Ability to delve into personal character intricacies - Exceptional research and fact-checking skills - Empathetic and respectful writing style - Capacity to handle sensitive data with discretion - Appreciation for deadlines and an understanding of the funeral&...

I'm in need of a concise business plan to present to a lending bank in order to secure a start-up loan. The plan should be less than 10 pages and tailored to the needs and expectations of financial institutions. Key Points: - The purpose of this business plan is particularly to secure funding. - Our primary audience is the lending bank, so the plan should be structured and articulated to meet the expectations of this type of financial institution. - The plan should be less than 10 pages, focusing on key information and financial projections that will be crucial for the bank's decision-making process. Ideal Freelancer: - Someone with previous experience in creating business plans for securing bank loans. - Strong financial background and unders...

... Job Overview: We are a dynamic Med Spa seeking a creative and experienced Social Media Video Editor to produce compelling reels that capture the essence of our brand and engage our audience. This role requires editing approximately 3-5 videos per week, with the goal of creating viral content to enhance our online presence. Each video will range from 10-60 seconds, and a custom cover photo will need to be designed for each video. We will provide raw footage and examples to guide the editing process. Responsibilities: Edit 3-5 short videos per week to create engaging and visually appealing content for social media platforms, particularly Instagram Reels and TikTok. Create captivating cover photos for each video to attract viewer attention. Work closely with our marketing team to...

I'm seeking an experienced CPA to review our annual CPA Reviewed financial statements. The primary objective of this review is to ensure compliance with auditing standards. Key Points: - Focus: The review should specifically concentrate on Auditing and Attestation. - Deliverable: A detailed, comprehensive report in PDF format. Ideal skills and experienc...ensure compliance with auditing standards. Key Points: - Focus: The review should specifically concentrate on Auditing and Attestation. - Deliverable: A detailed, comprehensive report in PDF format. Ideal skills and experience: - Certified Public Accountant (CPA) with a strong background in Auditing and Attestation. - Proficient in auditing standards and regulations. - Excellent report writing and commun...

I'm seeking an expert to create a comprehensive business plan targeted at enhancing my gym's operations, particularly through an equipment upgrade. Key Points: - I'm focusing on attracting new members and ensuring the satisfaction of the existing ones. - The proposed equipment upgrade is central to achieving this goal. - The plan should also detail how these improvements will be marketed to attract a wide range of gym-goers. Ideal Skills and Experience: - Proven experience in business plan development, preferably in the fitness or sports industry. - A good understanding of gym equipment and its role in member retention and attraction. - Marketing expertise, especially in the context of a gym or similar business. - Strong research and analytical abili...

I'm in need of an experienced video editor who can skillfully enhance a promotional video targeted towards business executives. Key features that will be required for this project include: - A warm, professional delivery that appeals to a business executive demographic. - The ability to complete the project promptly without compromising quality. - An in-touch and current understanding of editing styles, color grading, and music trends. Interested bidders should have a robust portfolio that showcases their knack for creating engaging promotional videos. Extensive experience in editing, especially for corporate environments, is highly recommended. Add proficiency in the latest video editing software in your respective field.

I'm in need of a simple but effective website to showcase my work. This will be a static site with 3 main pages. Key Requirements: - The website should include a 'Home' page, an 'About Us' page, and a 'Contact' page. - The 'Home' page needs to have an introduction section and a section displaying my featured projects. - The 'About Us' page should be kept professional and engaging. - The 'Contact' page should have a functional contact form and my contact information. Experience & Skills: - Proficiency in web design and development. - Experience with creating portfolios or informational websites. - Familiarity with static website creation and content placement. - Understanding of responsive design principl...

Shopify marketing ads/ getting sales

I am looking for expertise to write a comprehensive essay focusing on 1- A critical introduction to the company’s approach to corporate responsibility and sustainability 2. With reference to the triple bottom line (and other appropriate theories), discuss the key dilemmas involved in being an ‘ethical’ company. Ensure your answer is theoretically grounded and relates to BOTH the sector and organizational context outlined in the scenario 3. Drawing upon value chain and resource-based view, discuss the company’s source(s) of competitive advantage 4. With reference to your answer to part (1), (2) and (3), argue for a strategic proposal that can further enhance the company’s source(s) of competitive advantage, and which could enhance its B-corporation sc...

...comfortable working remotely. - The project will involve regular and ongoing work, as we will be posting job openings on a continuous basis. - The freelancer will be responsible for writing compelling job descriptions, formatting them appropriately, and ensuring they are targeted towards the desired audience. - Attention to detail and strong communication skills are a must for this project. - Experience in the technology industry or familiarity with technical terminology would be a plus, but not required. - The freelancer should be able to work independently and meet deadlines consistently. - This is a great opportunity for someone looking to gain experience in job posting and build their portfolio. - If you are an entry-level freelancer with a passion for technology and a...

I need a skilled social media manager tasked with growing my small business' presence on Facebook, Instagram, and Twitter. The goal isn't merely to increase following, but to strategically target adults aged 25-54 and convert them into website visitors. Essential Skills & Experience: • Proven experience in social media management • Track record of nurturing and growing online community • Ability to target and engage specifically with adults (25-54) • Understanding of driving traffic to a website from social platforms • Familiarity with Facebook, Instagram, and Twitter algorithms • Excellent content creation and copywriting skills. We can create a posting schedule. I will provide content you show me content and captions in the be...

...comfortable working remotely. - The project will involve regular and ongoing work, as we will be posting job openings on a continuous basis. - The freelancer will be responsible for writing compelling job descriptions, formatting them appropriately, and ensuring they are targeted towards the desired audience. - Attention to detail and strong communication skills are a must for this project. - Experience in the technology industry or familiarity with technical terminology would be a plus, but not required. - The freelancer should be able to work independently and meet deadlines consistently. - This is a great opportunity for someone looking to gain experience in job posting and build their portfolio. - If you are an entry-level freelancer with a passion for technology and a...

I need a CV for the technology industry. The format should be a clean, professional PDF document. Key Requirements: - Create a CV for the technology industry. - Design the CV to be clean and professional. - Deliver the final CV in a PDF and word format. Ideal Skills: - Graphic Design - Resume Writing - Adobe Acrobat - Technology Industry Knowledge

Integrate a staking smart contract with a React frontend page for interaction. The necessary components including the staking contract, staking react page and token contract have already been prepared. Initially, we will conduct trials on the Sepolia testnet or other testnet to ensure all systems are operat...other testnet to ensure all systems are operational before launching on the Ethereum mainnet. I have already source code for UI. Budget: 1k timeline: 1 week Our staking contract and staking page have been forked from this project: - Staking contract: - Staking page: How to apply: 1. Video introduction -time: 1~2minutes -format: link url -content: full name, location, skills

I am looking for a meticulous professional who can effectively map my administrative processes by watchi...SOP (Standard Operating Procedure) document. Key project components: - Watch provided screen recording to understand and map administrative processes. - Use Visio to create a detailed process map. - Develop a SOP document that breaks down each action step-by-step and highlights every action with a screenshot. Ideal Skills: - Detailed-oriented - Strong proficiency in Visio. - Excellent writing skills for SOP creation. - Experience in administrative tasks. By the end of the project, my objective is to have a detailed understanding of my administrative processes and a comprehensive SOP document for future reference. This helps us document our procedures accurately and ef...

I am in immediate need of an embedded software engineer with experience in RaspberryPi Pico programming. The task involves setting up the Programmable I/Os (PIOs) of a Raspberry Pi Pico to route a C-Style string of type char* to an microSD card through the SPI1 peripheral. Key Requirements: - Configure PIOs to send char* to SD card - Must have a strong background in embedded systems programming Desirable Skills: - Raspberry Pi Pico programming experience - Proficient in C programming - Familiarity with SPI communication Ensure the following: • The data should be written every one second. If writing the string takes more than one second, this should be indicated by an error flag. • The used PIO should get the address of the string in an init() function during i...

...Per-Project Pay] We are launching a new YouTube channel dedicated to exploring emerging and interesting technologies. Our goal is to stand out with content that captivates and educates by delving into the latest interesting technological advancements and innovations - from AI products, VR, to macro level tech changes. This role is perfect for someone who is deeply passionate about technology, stays abreast of tech trends, and possesses a witty and engaging writing style. You are always on twitter, product hunt, etc… and you get excited about cutting-edge developments. You will be paid on a per-project basis. Responsibilities: * Write engaging, informative, and creative scripts for shorts, maybe long-form YouTube videos, but mainly shorts scripts. Batch of scripts ...

...delivering exceptional finance content that stands out from the conventional "how to make money" narratives. This role is perfect for someone who is deeply passionate about finance, enjoys keeping up with financial news, witty, and is excited to help build a unique brand from the ground up. Responsibilities: * Write engaging, informative, and detailed scripts for long-form YouTube videos that resonate with and expand our audience. 4 videos/month. Stay up-to-date with the latest financial news and trends to incorporate the most viral-potential concepts. Brainstorm how to differentiate from current finance channels. Requirements: * Proven scriptwriting experience, writing for YouTube specifically. * Good understanding on how to “hook” a viewer in the ...