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    ...compelling social media strategies that drive engagement and growth? Do you have a keen eye for design and a knack for creating visually stunning content? Apply now. Responsibilities: - Develop and implement effective social media strategies to elevate brand presence and drive audience engagement. - Create captivating visual content, including graphics, videos, and animations, that aligns with brand identity and resonates with our target audience. - Manage day-to-day social media activities, including content scheduling, posting, and monitoring across various platforms. - Foster meaningful interactions with our community by responding to comments, messages, and inquiries in a timely and engaging manner. - Collaborate with the team to brainstorm...

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    ...and a deep understanding of our brand to ensure the influencers align with our values and aesthetic. The collaboration with these influencers should be finalized by the end of the project, with each influencer promoting one product from my store each on a weekly basis. It is crucial that you engage with the influencers promptly and effectively to secure their partnership for our influencer marketing efforts. Your role will involve direct communication with these influencers to onboard them for weekly promotions of our products. Must be Effective at negotiating terms that benefit both the brand and the influencers, including compensation, content expectations, and timelines. If you have contacts with such influencers or are a influencer yourself, ready to team up, contact me...

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    I am seeking a talented digital media professional to manage various online platforms for my natural oils health range. Key Responsibilities: - Develop and execute content for Instagram, Facebook, YouTube, TikTok and Amazon, encompassing all stages from creation to posting and scheduling. - Engage with followers across social media platforms, fostering a positive and responsive brand community. - Provide analytics and reporting, utilizing data to improve strategies and drive more engagement. Additional Tasks: - Oversee website design and content management to ensure a consistent and effective online presence. - Manage product listings and promotions on Amazon and eBay. Ideal Skills and Experience: - Proficient across social media platforms includi...

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    I am looking for someone who can pull all the auction data for baseball cards from and deliver it to me in a .csv file. **Project description** - go to - select - see a list of all baseball card collections (starting with "1888 N28 Allen & Ginter" ending with "2021 Topps") - get all "collections" - for each "collection" - get all "players" - e.g. (starting from "#1 NL Batting Leads" to "#576 Johnny Temple") - for each "player" - get all "auctions" incl. all data - e.g. (starting with "LOT# 186381386125"

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    I'm looking for a skilled Solidity developer with experience in React, Node, and cross-chain deployment. The task involves deploying Solidity files...skilled Solidity developer with experience in React, Node, and cross-chain deployment. The task involves deploying Solidity files on two blockchain networks. We need a Blockchain expert who is good at deploying sol contracts with very good hand on React/Node for some development and customization to existing platform. Scope of project includes 1- Deployment sol files 2- very basic Marketplace Development for user to Buy/sell/exchange ERC20 tokens 3- Walletless functionality where user dont have their wallets or dont want to use them plz come with good offers, right candidates to work on long-term Thanks Write: EXPERT...

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    I am seeking to connect with a gifted social media marketer who can help me develop my content and brand marketing. The ideal candidate should be able to create and manage a variety of content geared towards consumers for my wellness business. Key Responsibilities: - Creating engaging blog posts that are relevant to my business and interesting to my target audience. As educators and coaches, we have troves of articles and information that require refinement for the online world. - Crafting informative and visually appealing videos that can capture the attention of potential clients. - Designing compelling infographics that are both informative and shareable. Ideal Skills and Experience: -Preferably experience in content marketing, ideally focusing on consumer a...

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    This specification outlines the requirements for the development of a solution integrating PowerMTA, an Email Marketing Application, a warm-up guideline, and IP rotation functionality supporting up to 20++ IP addresses. Requirements: 1. PowerMTA: Installation and configuration of the PowerMTA server. Configuration of a relay map to facilitate email sending through multiple SMTP servers. Implementation of a load-balancing strategy to ensure optimal email sending performance. Monitoring and logging of email delivery metrics, including delivery rates, open rates, and click-through rates. 2. Email Marketing Application: Integration with the PowerMTA server for sending email campaigns. Ability to create and manage email campaigns, including email design, audience segmentation,...

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    I’m looking for a savvy media manager to create a compelling campaign for my pizza bar. The primary aim is to increase foot traffic from people living within a 5-mile radius of the shop. Our target audience for this campaign is people working in local businesses and people who live near to the shop. Key Roles and Tasks: - Create and manage content for Facebook and Instagram. - Optimize the ad campaign to maximize coverage within the specified area. - Design engaging, youthful, and relatable content to appeal to young adults. The perfect candidate should have: - Proven experience in managing successful Facebook and Instagram campaigns. - The ability to target ads to specific demographics and geographic locations. - An understanding of what appeals to young adults and the abil...

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    I am in search of a professional with prowess in app marketing, specifically targeting adults on both iOS and Android platforms. Key Responsibilities: - Develop and implement marketing strategies focusing on the Play Store and App Store exploration. Our app is designed for adults, so your strategies should align with their interests and behaviors. - Constantly analyze and report on the performance of these strategies to identify potential areas for improvement. Ideal Skills & Experience: - Expertise in marketing apps on both iOS and Android platforms. - Thorough understanding of app marketing trends, specifically in relation to an adult demographic. - Strong analytic capabilities, particularly in measuring the success of marketing efforts and maki...

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    I'm in need of a content writer who can help me create service descriptions for my IT website. Target Audience: My IT website is aimed at large enterprises. Therefore, the content needs to be professional and engaging, catering to the needs and interests of this particular audience. Services Descriptions: The main focus of the content will be to describe various IT services in a clear and compelling manner. This would involve detailing the benefits, features, and value propositions of the different services offered. Ideal Skills and Experience: - Proven experience in writing content for IT services - Familiarity with large enterprise audience - Ability to create engaging and professionally written service descriptions - Understanding of SEO best practices for content creation - Ex...

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    I'm in need of a skilled developer to create an affiliate website for my business. The project is expected to be primarily centered around generating sales and driving traffic to part...an idea of what we offer. Else begin with Key Responsibilities: - Develop an affiliate website from scratch - Ensure the site is user-friendly and responsive - Implement tracking tools for monitoring sales and traffic Ideal Skills and Experience: - Proven experience in developing successful affiliate websites - Strong understanding of affiliate marketing principles - Proficiency in web design and development - Familiarity with tracking tools and analytics Please bid if you have the expertise and experience to deliver a high-quality, effective affiliate website.

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    ... The Skills and Experience I'm Looking For: - Proven track record in creating successful social media ad campaigns, particularly on platforms like Facebook and Instagram. - Proficiency in email marketing, with the ability to create engaging and effective content. - Experience in targeting various audience segments, from businesses looking for freight forwarding services, to individuals moving internationally, to e-commerce companies needing shipping solutions. - Strong copywriting skills to effectively convey our key messages: reliable and efficient freight forwarding services, affordable and competitive pricing, global network and extensive coverage. - A creative and strategic approach to marketing, with a focus on maximizing ROI. The ideal candidat...

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    I'm in need of a skilled a...developer who can assist me in bringing my vision to life. Key Points: - **Objective**: My main goal is to develop a mobile app, specifically targeted towards teenagers. - **Target Audience**: This app will be designed to cater to the interests and needs of teenagers. - **Key Feature**: The main feature of this app will be social networking capabilities. I'm looking for a professional with experience in mobile app development, particularly in creating apps with social networking features. Experience or understanding of the teenage market is a plus. Your ability to work collaboratively, communicate effectively and deliver on time is important. If you're interested, please reach out with your relevant experience and I'll be ...

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    I'm seeking a skilled Google PPC expert to design and manage a campaign tailored to generate leads. I'm particularly interested in reaching adults aged 25-55 on a national scale. Here's what I need: - Campaign setup and management - Focus on attracting adults (25-55 years) - National targeting, spanning across the whole country Ideal candidates should have: - Strong proficiency in Google PPC campaigns - Successful lead generation experience - Understanding in marketing to an adult demographic - National level PPC campaign experience

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    ...requirements are: - Integration: I need all social media platforms to work in harmony, with the website acting as a central hub for content sharing. This includes displaying my website catalogues on Facebook & Instagram, and having Facebook & Instagram posts shown on my website. Key Skills & Experience: - Proven experience in integrating social media platforms with websites, ideally including Instagram, Facebook & Meta - E-commerce expertise, particularly with WooCommerce, for effective catalogue integration - Strong project proposal skills to articulate your approach to this integration - Understanding of user behaviour on social media and e-commerce platforms - Ability to provide insights and advice for seamless functionality...

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    ...users can tailor to their liking. Ideal customization should accommodate a broad range of categories, allowing users to set up their favorite news areas. - Social media sharing functionality: In this age of social network reliance, I wish for users to share news posts across various platforms efficiently. This increases engagement and enhances user interactivity. - Dynamic news and events feed: The platform should have an active feed that presents news and events based on user preferences. - We allready have a news site that we want to develop, then buikd for 3 other cities, in quick sucsession, within weeks. We own social media audiences that can drive traffic but need you to be seriously capable of building news links with major sites, build seo, b...

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    As a business owner, I'm in need of a well-versed performance marketer who can help me leverage Facebook, Google Ads, and Instagram to enhance my online presence. The professional I'm looking for must have a proven record in achieving...desired action, such as making a purchase or signing up for a newsletter. In terms of target audience, my business caters to individuals aged 18-34, so a clear understanding of the preferences and behavior of this demographic is crucial. The perfect candidate for this role should possess an in-depth knowledge of digital marketing, a strong analytical mindset, and a proven track record of delivering concrete results in the aforementioned areas. Experience in multi-platform marketing, particularly on Facebook, Google Ads, and Instag...

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    I'm seeking a multi-talented team to help with my online ...expertise. SEO Executive: - Proficient in keyword research and analysis. - Experienced in on-page optimization. - Skilled in off-page optimization. Graphic Designer: - Capable of crafting a professional and memorable logo. - Experienced in designing beautiful websites. - Able to create eye-catching social media graphics. Content Writer: - Proficient in writing engaging and SEO-friendly blog posts. - Experienced in creating compelling website copy. - Skilled in crafting catchy social media captions. I'm looking for these professionals to work together seamlessly, ensuring a cohesive online branding strategy. Please be ready to showcase relevant samples of your work and demonstrate your und...

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    Mí propuesta es ayudar a mejorar su negocio con mí máximo potencial

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    I want to expert CK Editor developer in aspx page I need to fix numbering issues, while I do copy paste from word file, bullets and numbers not copied correctly.

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    ...professional to help me set up a Google Ads click-to-call campaign targeted towards local customers. The main goal of this campaign is to increase the number of phone calls I receive from potential clients. Key requirements and tasks include: - Expertise in creating and managing Google Ads campaigns, with a particular focus on click-to-call - A deep understanding of local marketing and targeting strategies USA marketing and segment is Pest control - Proven experience in driving phone call conversions through online advertising - Ability to track and analyze campaign performance, and optimize accordingly to maximize phone call leads - Excellent communication skills and a proactive approach towards campaign management and optimization Ideal candidates should have a demon...

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    I'm looking for someone to help me with daily social media posting across my Facebook, Twitter, and Instagram accounts. The aim of these posts is to engage my Hindi-speaking audience with the latest news. Key Responsibilities: - Craft and schedule more than 10 posts per day on each social media platform - Create and post engaging image-with-caption and video content - Keep the content language to Hindi Ideal Candidate: - Proficient in Hindi language, especially in writing - Experience in crafting engaging social media content - Familiarity with creating and posting images and videos - An understanding of social media platforms and their algorithms would be a plus

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    ...on products placed on supermarket shelves and help us know where public opinion is sitting on an important issue through the tasks in the Premise app. Our blend of technology and global community is uniquely positioned to discover anything, anywhere, on time. For this project, we are looking for a freelancer that: - Resides in Media, PA - Owns a mobile phone with Android 7.0 or iOS 13.0, or higher version - Available to visit a retail location at 12 E State St, Media 19063 and collect the data requested You can earn up to USD 15 per successfully completed and approved task in the app. Write us back for further information on this project!...

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    ...experienced social media manager to manage and enhance my social media presence across Facebook, Instagram, Twitter, and LinkedIn. Key Responsibilities: - Designing and Implementing Social Media Strategy: Your task will be to create engaging content tailored to each social media platform to drive user engagement. - User Engagement: The successful individual should be able to interact with followers and potential customers by communicating and answering questions. - Analyzing Metrics: I'll rely on you to analyze key metrics and tweak strategy as needed for optimal results. Candidates must highlight their past work in their application, showcasing their experience and success in managing different social media...

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    I am looking for a skilled performance marketer with expertise in social media advertising, capable of targeting my specific audience in order to generate new leads. Primary Goals: - Generate new leads via social media platforms Target Audience: - Working professionals The ideal freelancer should have considerable experience in social media advertising, with a demonstrated ability to generate leads and target specific audiences effectively. They should also have working knowledge of performance marketing and strategies wherein the goal is to generate leads instead of mere brand visibility or web traffic. Their strategic plan should be tailor-made for working professionals.

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    I am in need of a skilled professional, capable of reorganizing my database of approximately 1,000 customers. To be specific: - The Excel database contains the following data field: Name, Email, Phone number, Address, City, and Country. - The organization should be done alphabetically by name. - The new Excel template format should have each field in a separate column. For this job, it'll be ideal if you possess exceptional Excel and data organization skills and have prior experience in Database Management. Efficiency in Excel, coupled with keen attention to detail, will aid in the successful completion of this task. Anyone with a seasoned approach to the task will be greatly appreciated.

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    I am seeking a well-versed Zabbix expert capable of setting up specific health checks on a JSON response, and able to provide documentation on how to replicate these settings to other hosts. Key requirements: - Experience with Zabbix software - Understanding of health check parameters within Zabbix - Expertise in JSON response monitoring Your task would involve monitoring the following parameters: - Status code - Error message - Status for each service in this json { "jsonrpc": "2.0", "id": null, "result": { "health_ok": true, "epoch_time": 1714458226.6386402, "date_time": "2024-04-30 06:23:46", "services": { "http_ok": true, ...

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    I'm looking for a social media advertising expert to help me drive website traffic through Facebook and Instagram. The main target for this campaign are women aged 25-40. Key responsibilities: - Developing a strategic approach to maximize website traffic from this social media campaign - Creating ad creatives that resonate with our audience - Monitoring and optimizing campaign performance, making adjustments as necessary to ensure our goals are met Ideal skills & experience: - Proven experience with Facebook and Instagram advertising, particularly driving website traffic - A deep understanding of targeting options on these platforms, and how to best reach a professional audience - Experience with campaign optimization and performance analysis, ...

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    I need a Logo design of my casino website. Share your casino logos portfolio with bid , save your and my time.

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    (INDIVIDUAL PERSON) Its remote job. I need a Full-time talented .Net Core Angular developer. The finer details are unsure, primarily because the main function of the application hasn't been determined yet. Experience: 3+ Year budget is only 25k to 35k Per month. Ideal Skills: - Expertise in .Net Core Angular - Strong understanding of business-oriented applications - Can work with ambiguous project details - Proficient in problem-solving and brainstorming Please be comfortable working with loose project details, as the direction of this project may pivot as we collaborate on the final application's purpose and function.

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    I'm in need of a content writer who can help me create service descriptions for my IT website. Target Audience: My IT website is aimed at large enterprises. Therefore, the content needs to be professional and engaging, catering to the needs and interests of this particular audience. Services Descriptions: The main focus of the content will be to describe various IT services in a clear and compelling manner. This would involve detailing the benefits, features, and value propositions of the different services offered. Ideal Skills and Experience: - Proven experience in writing content for IT services - Familiarity with large enterprise audience - Ability to create engaging and professionally written service descriptions - Understanding of SEO best practices for content creation - Ex...

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    I am in need of a personal assistant to help manage my social media presence on Instagram. This role requires a mix of social media acumen and personal assistance skills. Key Responsibilities: - Managing my Instagram account, including posting, engaging with followers, responding to messages, and creating content. - Suggesting and implementing strategies to increase engagement and visibility. - Working closely with me to ensure the content aligns with my vision and personal branding. Ideal Skills and Experience: - Proven experience in social media management, particularly on Instagram, is a must. - Outstanding organizational and time management skills are crucial. - Strong communication and interpersonal skills to ensure effective collaboration...

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    ...professionals to market an innovative software engineering tool for the additive manufacturing industry. The targeted markets are medium-sized businesses and large corporations. Your primary role will be promoting and selling our high-grade software equipped with features fundamental for this industry such as: - Design Optimization - Material Selection - Process Simulation Proficiency in marketing software solutions across multiple platforms is highly desirable. Specifically, our software is compatible with: - Windows - Linux - Cloud platforms A broad understanding of the additive manufacturing industry is essential, and the ability to convincingly demonstrate how our tool enhances design optimization, material selection and modeling processes will be integral for success ...

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    I'm seeking a skilled marketing professional to help me execute a multichannel marketing campaign. The primary goal of this campaign is to increase brand awareness. This will involve reaching out to Millennials and Parents through Social Media and Email Marketing. Key Responsibilities: - Develop a comprehensive multichannel marketing strategy focusing on Social Media and Email Marketing. - Create engaging content to resonate with our target audiences. - Implement and monitor the performance of the campaign. - Analyze data and adjust strategies accordingly to ensure maximum brand exposure. The ideal candidate should have: - Proven experience in managing multichannel marketing campaigns. - Expertise in Social...

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    ...updating the game's graphics, creating a new character sprite, redesigning the game environment, producing marketing videos, and converting images for web use. The goal is to upgrade the game’s aesthetic appeal, enhance user engagement through visual and interactive elements, and promote the game with high-quality videos. Objectives 1. Game Enhancement and Integration: - Update and integrate new character sprites and game backgrounds directly into the game. - Ensure the updated game is fully functional and ready for web deployment. - Host the updated game on GitHub and provide a direct link for easy embedding into a Wix website. 2. Marketing Material Production: - Develop two marketing videos: one featuring the character in a thematic setting and anothe...

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    ...blend of training and development, lead generation, marketing, advertising, and sales strategies. - We need to enhance our team's skills through training and development. - Lead generation is essential for maintaining a steady flow of potential clients. - Marketing and advertising strategies should be geared towards attracting individual buyers, corporate clients, investors, NRI/HNI customers. - The sales team should focus on a mix of cold calling, social media marketing, referral programs, and direct marketing to reach out to potential clients. Ideal candidates would have previous experience in the following: - Real estate sales in Hyderabad - Training and development of sales teams - Proven methods for lead generation - Strategic mar...

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    I am building a new digital agency, I need a reliable and skilled remote team to assist with search engine optimization (SEO), SEM, funnel optimization, annalytica for their website and paid social media advertising. Your role would include: Research, strategy recommendations and implementation. - SEO and SEM implementation for client websites - Optimizing potential customer funnels - Managing and optimizing paid social media advertising campaigns. - ongoing analytics of customer website performance and recommendations -UX improvements Please note that, you would be working with less than 10 clients on an ongoing basis, and need to work within a budget of $100 AUD per client per month. Ideal freelancers should have experience in these areas and provide ...

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    I want to expert CKEditor developer in aspx page I need to fix numering issues, while I do copy paste from word file, bullets and numbers not copied correctly. Its not project its only small task for CK Editor expert Developer with aspx knowledge.

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    ...Features: - Customizable gift options: The site should allow users to customize their gift selections, ensuring that the final product is unique and tailored to their specifications. - Gift wrapping service: An essential feature of the site should be the provision of gift wrapping services. This should be integrated seamlessly into the checkout process. - Media + Description Area: The site should have a designated area for a photo/video + description section. This will be used to highlight and explain the specialty of the products, capturing the attention of potential customers. Target Audience: The gifting website is intended for both genders, so the design should be neutral and attractive to a broad audience. Inventory Management: I plan to use a hybrid model of...

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    I'm looking for a skilled PHP developer with experience in React.js and Node.js to assist in the development of a custom PHP application. The primary goal of this project is to create a new website, rather than e-commerce or social networking platforms. Key Requirements: - Strong experience in PHP development - Proficiency in React.js and Node.js - Previous experience in developing custom PHP applications Responsibilities: - Collaborate with the team to develop the custom PHP application - Implement best practices in coding and testing - Ensure the project aligns with the primary goal of developing a new website - Suggest and implement improvements to the codebase Ideal candidates should be self-motivated, able to work independently, and possess excellent communication skill...

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    As the client, I'm in need of a talented freelancer who can create eye-catching marketing and advertising content. The deliverables should include both graphic and video content specifically tailored towards a mature, adult audience aged 25-55. The aim is to create engaging content that effectively communicates our offerings to this demographic. Skills and experience required: - Proficiency in graphic design, and video creation. Expertise in related software tools like Adobe suite (Photoshop, Illustrator, InDesign, Premiere Pro, After Effects) or similar. - Proven experience in creating marketing and advertising content in the past. - Ability to understand and appeal to the adults demographic. This role demands creativity, expertise and quick turnaround times. The r...

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    I am looking for a talented freelancer to help me create an online job platform. This platform will cater to both freelance and part-time job opportunities. Key Requirements: - **User Account Creation**: I want users to be able to create accounts in order to access the full functions of the platform. - **Direct Communication Tools**: The primary feature of the platform is direct communication tools. I want users to be able to interact with potential employers or employees seamlessly. Ideal Skills and Experience: - Experience in web development, particularly in creating user account systems - Proficiency in creating direct communication tools within a web platform - Understanding of the freelance and part-time job market is a plus

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    ...My current solution for managing workflow (job status, assigning photographers, accounting for payouts) is done through Google Sheets. I'd like to explore the potential of Airtable (and possibly other platforms) as a replacement. Objective 1 Consolidated Spreadsheet/Database. I currently use a spreadsheet (Google Sheets) for each photographer when assigning jobs. This requires excessive data movement and tracking. If feasible, I'd like to construct a spreadsheet/database where all the data is consolidated. Access by users (photographers) will be confined to the jobs they are assigned. Ideally, a more centralized and manageable solution can be put in place for assigning, tracking, and making payments on jobs. Objective 2 Automate the Job Creation Pro...

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    ...industry veterans, Confirmis's business model is designed to overcome perennial lack of data (let alone quality data) to support effective decision-making, particularly in developing economies. As a Site Verifier, you will be responsible for verifying a company’s existence through visual data by conducting a site visit to ensure that we provide reliable and accurate information to our client. JOB DESCRIPTION: • Conduct basic verification with the subject company’s authorized representative, such as line of business, key executives' names, etc. • Take pictures of the subject company and its vicinity, as per Confirmis’ standard operating guidelines. • Provide observation about the company to gauge activeness, e.g., staff working at...

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    I am searching for a skilled animator to create captivating stop motion characters, for the purpose of marketing. Here are the specifics: • The animation should fall strictly within the realm of stop motion. • I prefer the characters to be digitally designed, rather than physical models. • The focus of this project is to utilise these animated characters for marketing purposes. Ideal Skills: • Expertise in stop motion animation • Proficiency in digital character design • Experience in working animation for marketing tactic Experience in creating engaging, visually appealing characters for marketing is crucial for this project. If you have a portfolio of previous similar works, it'll be beneficial. Let's create somethin...

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    Project Description: I am looking for a developer to create an addon for our Job Portal that will allow for SMS notifications and a Login OTP feature using whatsapp zender, candidate or job seeker package,job seeker and employer alert using whatsapp . should be expert in larval, payment only after work first stage completion Specific features needed: - SMS notifications: The addon should be able to send SMS notifications to users for various events such as job application updates, interview requests, and job offers. - Login OTP: The addon should also include a Login OTP feature for added security. Users will receive a one-time password via SMS that they will need to enter in order to log in to their account. Addon developent for a Job...

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    I'm looking for an experienced and creative social media marketer to help me promote my chair yoga classes. - Focus platforms: Primarily Facebook and Instagram - I need someone who is skilled at leveraging these platforms to effectively reach and engage my target audience - Target Audience: My classes are designed for seniors and people with disabilities. Your strategies should be tailored to appeal to and resonate with this specific demographic - Goals: The ultimate aim of the campaign is to attract more attendees to my classes. This requires a marketer who can not only raise brand awareness, but also drive traffic to my website and generate quality leads. The ideal candidate will have a proven track record of successful social media campaigns, particu...

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    I am looking for an individual with a good command of English, as well as a basic understanding of social media and the ability to optimize SEO on a blog page. - Seeking someone to create content for social media platform. 3-5 post daily. Must be created in Canva. You will be provided of an email to complete tasks. - Seeking someone to optimize a blog website and focus on SEO optimization based on self love, spirituality, life coach, personal growth development etc. - MUST INCLUDE THE WORDS : "RICK PANCAKES" in your offer.

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    As part of an accelerating project, I'm urgently looking for a Digital Marketing expert, especially in the area of Social Media Management. An ideal candidate should be proficient and hands-on with various social media platforms. Though, I'm unable to specify platforms now, an all-around expert would be ideal. Key Responsibilities: - Developing and executing a comprehensive social media strategy - Posting and scheduling on various social media platforms - Implementing organic growth strategies - Engaging with the audience and managing our online community - Monitoring analytics to identify viable ideas Understanding of SEO and Email marketing will be a plus. Immediate availability is crucial as...

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